The PricePlow Podcast

By: Supplement Industry Thought Leaders
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  • Summary

  • The PricePlow Podcast is the premiere supplement industry podcast, co-hosted by Mike and Ben. We interview various sports nutrition professionals, athletes, and researchers, and entrepeneurs to advance knowledge in active and sports nutrition. As a supplement-centric platform, most of our episodes revolve around sports nutrition supplements and performance enhancement, but we won’t limit our guests to that! Videos, write-ups, and citations can be found at the accompanying blog posts on https://blog.PricePlow.com/podcast
    PricePlow
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Alternative & Complementary Medicine Hygiene & Healthy Living
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Episodes
  • #161: Revolutionizing RTD Protein Beverages with Arla Foods Ingredients BLG-100 (Sebastian Poulsen & Preston Losee)

    #161: Revolutionizing RTD Protein Beverages with Arla Foods Ingredients BLG-100 (Sebastian Poulsen & Preston Losee)
    Jan 15 2025
    In a special episode of the PricePlow Podcast that includes a tasting panel, we welcome Sebastian Poulsen, Application Scientist at Arla Foods Ingredients, to explore the future of ready-to-drink protein beverages. Alongside returning guest Preston Losee, Sebastian guides us through an extensive sampling of innovative protein drink concepts powered by beta-lactoglobulin (BLG), demonstrating how this powerful protein fraction is revolutionizing the RTD landscape through superior taste, texture, and functionality. Building upon our previous discussions about Arla’s protein innovations in Episode #108 and Episode #145, this conversation focuses on the practical applications of BLG in beverages, from clear protein waters to carbonated drinks and medical nutrition solutions. Sebastian explains the critical role of protein chemistry and pH control in formulation, while sharing insights from his extensive experience in Arla’s application center. Through live taste-testing, we experience firsthand how BLG enables unprecedented protein concentrations while maintaining exceptional clarity and mouthfeel – including an impressive 21-gram protein shot that delivers over 3 grams of leucine in just 3 fluid ounces. We also come up with an idea for an energy drink that includes 10 grams of protein! The sampling session reveals remarkable versatility across various applications – from sparkling protein sodas to nutrition-packed medical beverages – each demonstrating why BLG represents the next generation of protein innovation. For brands looking to differentiate in the crowded RTD market, these formulations showcase how Arla Foods Ingredients continues pushing boundaries in protein beverage development, offering solutions that combine excellent taste with meaningful nutritional benefits for diverse consumer needs. https://blog.priceplow.com/podcast/rtd-protein-innovation-arla-foods-ingredients-161 Video: Protein RTD Science and Innovation with Sebastian Poulsen https://www.youtube.com/watch?v=Qg4ZjmSV3YY Detailed Show Notes: The Arla Foods Ingredients RTD Tasting (0:00) – Introducing Sebastian Poulsen & Arla Foods Ingredients (2:45) – The Chemistry Behind Clear Proteins (9:00) – High Acid vs. Low Acid Applications (13:15) – The Many Applications of BLG (17:00) – Real-World Testing: The First Taste Test (21:45) – Exploring Protein Chemistry and Stability (25:00) – Special Applications: Medical Nutrition & Hydration (31:00) – Innovation in Carbonated Protein Beverages?! (37:15) – Medical Nutrition Applications & Fat Integration (42:00) – Equipment and Processing Capabilities (46:30) – Coffee Applications and pH Challenges (49:00) – Brand Opportunities and Market Potential (53:00) – Accessibility and Manufacturing Considerations (53:29) – Future Innovation Possibilities with Ketones? (54:55) – Final Insights and Market Opportunities Thank you to Preston and Sebastian for joining us, and thanks to Sebastian for bottling all of these tasty drinks! Sign up for our Arla Foods Ingredients news alerts above, and subscribe to The PricePlow Podcast on any and all platforms — we appreciate reviews on iTunes and Spotify!
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    57 mins
  • #160: Jack Sehgal & Chuck Zhang - Nutrablend Foods + Selling Supplements in China

    #160: Jack Sehgal & Chuck Zhang - Nutrablend Foods + Selling Supplements in China
    Dec 18 2024
    On Episode #160 of the PricePlow Podcast, Mike and Ben continue their conversation from the Basic Supplements launch, this time joined by Jack Sehgal, CEO of Nutrablend Foods, and Chuck Zhang for an in-depth discussion about supplement manufacturing, quality control, and the evolving Chinese market. After our fascinating discussion with Basic Supplements in Episode #156, we dive deeper into the manufacturing side with Nutrablend Foods, Basic’s trusted manufacturing partner. Jack shares his journey from MMA retail in the UK to leading one of North America’s premier supplement manufacturers, while Chuck provides valuable insights into the unique challenges and opportunities of the Chinese supplement market. Manufacturing Excellence Meets International Markets: Inside Nutrablend Foods The conversation explores how Nutrablend Foods transformed their business by focusing on fewer, higher-quality partnerships, the importance of maintaining consistent supply chains, and the intricate details of large-scale powder manufacturing. Additionally, Chuck shares fascinating perspectives on the differences between Western and Chinese supplement markets, offering valuable insights for brands looking to expand internationally. This episode provides a rare glimpse into the world of supplement manufacturing and international market dynamics, offering valuable insights for industry professionals and supplement enthusiasts alike. Let’s dive in! Video: From Buffalo to China and Everywhere In Between https://www.youtube.com/watch?v=RbYZ6vnMfSo Detailed Show Notes: Jack and Chuck Talk Nutrablend Foods and China (0:00) – Introductions (03:45) – Nutrablend’s manufacturing process and differentiation (06:15) – Challenges and adaptations in the manufacturing industry (08:30) – Nutrablend’s strengths and specialization (09:15) – What’s Up in China? Chuck’s background and market insights (19:30) – International market strategy and compliance (24:00) – Quality control and consistency in manufacturing (29:00) – Efficiency and scalability in manufacturing (32:15) – Collaboration and customer success (42:45) – Future plans and market opportunities Thank you to Jack for hosting us in Buffalo, NY and to Chuck for delivering your wisdom and expertise. Sign up for Basic Supplements news alerts below and subscribe to the PricePlow Podcast — please leave us a great review!
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    1 hr and 4 mins
  • #159: MuscleTech EuphoriQ V2 Beta-Testing on the PricePlow Discord

    #159: MuscleTech EuphoriQ V2 Beta-Testing on the PricePlow Discord
    Dec 11 2024
    In Episode 155 of the PricePlow Podcast, Ben, Mike, and a panel of beta-testers from the PricePlow Discord sit down with Dan Grasso from MuscleTech to dive into the evolution of the fan-favorite pre-workout, EuphoriQ. Known for its balanced energy and smooth focus, EuphoriQ quickly became a staple in the supplement community after its initial release with paraxanthine. Dan, who has been integral to the development of EuphoriQ V2, takes us through the journey from the original formula to this newly upgraded version, revealing the thought process and customer feedback that influenced each enhancement. Beta-Testing EuphoriQ V2: How Does the Small Yohimbe Dose Hit? Throughout the episode, the team explores how V2 preserves what made EuphoriQ popular while improving on pump, endurance, and mental clarity with adjusted doses of ingredients like L-citrulline, nitrates, and tyrosine. Dan highlights MuscleTech’s approach to incorporating feedback and adapting the formula to align with evolving customer expectations, while maintaining the brand’s commitment to effective, scientifically-backed products. In addition to product formulation, the discussion covers EuphoriQ V2’s distribution strategy, flavor development, and MuscleTech’s plans for broader accessibility. Tune in for an engaging conversation on the craft of refining a premium pre-workout, along with exclusive insights into MuscleTech’s vision for the future of performance supplements. https://blog.priceplow.com/podcast/muscletech-euphoriq-v2-beta-test Video: The PricePlow Discord Beta-Tests EuphoriQ V2 https://www.youtube.com/watch?v=1n9xdRdlP_E Detailed Show Notes: Beta-Testing MuscleTech EuphoriQ V2 (00:00) – Introduction to EuphoriQ V2 (00:45) – The Evolution from V1 to V2 (06:15) – User Experiences and Feedback (10:45) – Focus and Performance Insights (18:00) – Comparative Analysis with Other Pre-Workouts (22:00) – Flavor Innovations and Preferences (26:00) – Exploring Unique Flavors: Watermelon and Yuzu Lemonade (30:15) – The Future of V2: Retail Strategies and Availability (33:30) – Enhancing Focus: The Role of Tyrosine and Paraxanthine (36:15) – Expectations vs. Reality: Feedback on V2 Samples (40:45) – Potential for New Nootropic Products (42:15) – The Science Behind Beta-Alanine and User Experiences You can read our main EuphoriQ V2 article, and find deals on PricePlow in the widgets below. As always, subscribe to the PricePlow Podcast on your platform of choice, and leave us a 9000-star review!
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    47 mins

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