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PROFITABLE TALKS...

In this episode of the Profitable Creative, host Christian Brim speaks with Sonny Dublick, a marketing consultant who shares her journey from corporate marketing to entrepreneurship. They discuss the challenges of specializing in a niche, overcoming fears related to income and security, and the importance of understanding client needs versus what they think they need. Sonny emphasizes the significance of community support in building confidence and the need for strategic marketing that resonates with human behavior rather than just pushing out content. In this conversation, Sunny Dublick and Christian Brim discuss effective marketing strategies, emphasizing the importance of starting small when seeking clients, the power of authentic marketing, and the emotional resonance that drives consumer decisions. They explore the significance of defining an ideal client and the need for specificity in marketing efforts. The discussion highlights how authenticity and connection can enhance marketing effectiveness, ultimately leading to better engagement and business growth.

PROFITABLE TAKEAWAYS...

• Sonny Dublick transitioned from corporate marketing to entrepreneurship after a layoff.
• Specializing in a niche can lead to greater success than being a generalist.
• Fear of income and security is common among entrepreneurs.
• Community support can help build confidence in business.
• Understanding client needs is crucial for effective marketing.
• Financial clarity helps entrepreneurs make informed decisions.
• Marketing should focus on human behavior, not just metrics.
• Social media should not be the sole focus of a marketing strategy.
• Effective marketing connects with people on a deeper level.
• Knowledge and research are key to successful marketing strategies. Stop aiming for global reach; start local.
• Talking to everyone means talking to no one.
• Authentic marketing is about connection, not just ads.
• Emotional resonance is key in marketing.
• Consumers make decisions based on feelings, not just logic.
• Brand identity is tied to personal values.
• Defining your ideal client is crucial for success.
• Specificity in marketing attracts the right audience.
• Authenticity fosters deeper connections with clients.
• Great marketing happens when you are true to yourself.

Ready to turn your PASSION into PROFIT?!? Let's get CREATIVE ➡️
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PROFITABLE TALKS....

In this episode of The Profitable Creative, host Christian Brim interviews Rachel Allen, a multi-talented entrepreneur and author. Rachel shares her journey from being a reluctant entrepreneur to becoming the founder of several businesses, including a nonprofit aimed at helping entrepreneurs from historically excluded communities. She discusses the importance of passion in business, key tips for making a business legitimate, and the significance of personal branding. Rachel emphasizes that true success comes from aligning one's business with their purpose and being authentic in their branding. In this conversation, Christian Brim and Racheal Allen delve into the importance of personal branding, the necessity of niching down in business, overcoming a scarcity mindset, and the significance of creating systems for success. Racheal shares her journey from a place of scarcity to abundance, emphasizing the need for clarity in business and life. The discussion highlights actionable insights for entrepreneurs looking to build a brand that resonates and operates independently of them.


PROFITABLE TAKEAWAYS...

• Rachel Allen is a reluctant entrepreneur with a rich background.
• Her mother’s struggles in entrepreneurship shaped her views.
• Starting a business requires genuine passion and interest.
• Business legitimacy involves proper financial management.
• Cutting through clutter is essential for business focus.
• Getting customers is the primary goal of any business.
• Personal branding helps create an emotional connection.
• Consistency in branding builds recognition and trust.
• Comfort in personal appearance enhances confidence.
• Authenticity in branding reflects true identity. Every person and business has a brand, whether intentional or not.
• Authenticity in branding allows for deeper connections with clients.
• Narrowing your focus can lead to greater business success.
• Being known for one thing makes it easier for referrals.
• Scarcity mindset limits potential; abundance mindset opens opportunities.
• Systems and technology are essential for business efficiency.
• Delegation is key; you can only delegate tasks, not ideas.
• Creating a business that supports your desired lifestyle is crucial.
• Clear boundaries with clients lead to better work-life balance.
• Continuous learning and accountability are vital for growth.

Ready to turn your PASSION into PROFIT?!? Let's get CREATIVE ➡️
https://www.coregroupus.com/profit-first-for-creatives

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PROFITABLE TALKS...

In this conversation, Christian Brim interviews Kevin Rapp, the Chief Creative Officer of Ultra Friends, a creative problem-solving company. They discuss the origins of Ultra Friends, the importance of understanding client needs, and the impact of creative work on business success. Kevin shares his journey from video production to entrepreneurship, emphasizing the value of creative solutions in solving complex business problems. The conversation highlights the need for professionals to recognize their impact beyond just their skills, and the importance of storytelling in connecting with audiences. In this conversation, Kevin Rapp discusses the evolution of his business, Ultra Friends, and the importance of valuing creativity in the business world. He emphasizes the systemic factors that devalue creative work and the internalization of this devaluation by creatives themselves. The discussion also covers the need for better communication between creatives and business owners, the importance of trust in creative solutions, and the shift from presenting concepts to hypotheses in creative pitches. Rapp advocates for proactive creative solutions and the recognition of the unique contributions that creatives make to business and culture.

PROFITABLE TAKEAWAYS....

• Ultra Friends is a creative problem-solving company.
• Creative solutions can address larger business problems.
• Understanding client needs is crucial for success.
• The journey from employee to entrepreneur can be validating.
• Creative work can significantly impact business growth.
• Building a differentiated brand is essential in competitive markets.
• Storytelling must connect to tangible value.
• Professionals should recognize their worth beyond skills.
• The best metrics for success involve understanding impact.
• Collaboration and friendship can lead to successful partnerships. The timing was right for Kevin to start Ultra Friends.
• Collaboration between different backgrounds enhances creativity.
• Many creatives struggle with valuing their work.
• Systemic factors devalue creative work in the industry.
• Creatives often internalize external devaluation.
• Charging for services is essential to establish value.
• Mismatched power dynamics can hinder creative partnerships.
• Teaching the impact of creativity is often overlooked.
• The learning process from creative tests can be invaluable.
• Proactive solutions can save time and resources in creative work.

Ready to turn your PASSION into PROFIT?!? Let's get CREATIVE ➡️
https://www.coregroupus.com/profit-first-for-creatives