In this episode, Adam Holmgren, Head of Demand Gen, Rillion, the Accounts Payable Automation Software supporting over 3,000 companies across over 50 countries.

We talked with Adam about the process and structure of running successful LinkedIn ad Campaigns, particularly looking into the flow and goals of the different layers of a campaign.

Some of the questions we discuss in this episode are:

• How the Linkedin Ad Platform is fundamentally different from other platforms and thus requires a different approach?
• What is the best way to define and continuously refine target lists for best outcomes?
• Which are the 3 key layers in a successful campaign?
• Understanding why your goal is not to drive traffic to your site in the first cold layer of the campaign process?
• How do you design a good retargeting strategy to continue to drive the demand?
• What is the look and feel of a good ad? What is the breakthrough of a few examples?
• How should you measure ROI on LinkedIn ad spend?

If you’re keen to step up your Linkedin Ad game this is a must listen to episode - Tune in!

In this episode, Malin Schmidt, founder and CEO of Kodiak Hub, takes us on her journey from the shipping and oil industries to building a game-changing SaaS platform transforming global supply chains. Malin shares how Kodiak Hub is empowering strategic Enterprise buyers, tackling skepticism, and redefining procurement with transparency and trust at the core.

We dive into the challenges of competing with large legacy players, and how understanding enterprise dynamics is key to their success. At the heart of Malin’s insights? Building scalable, sustainable growth while staying true to Kodiak Hub’s mission of creating solutions that actually deliver value.

Some of the questions we discuss in this episode are:

• What are the key ways to demonstrate a superior value-to-investment ratio and outplay competitors with more resources?
• How can smaller players effectively get trust and demonstrate a great understanding of the complex dynamics of enterprise stakeholders better than legacy giants?
• What onboarding strategies can help deliver faster time-to-value compared to larger competitors?
• Why openness and seamless interconnectivity through efficient APIs is crucial for winning against established systems?
• How does the “Land & Expand” strategy enable smaller players to build trust and grow within enterprise accounts?

If you’re curious about how you also can win in the Enterprise space against the legacy giants then this is a must-listen episode. Tune in!

What’s the secret to turning partnerships into a SaaS growth engine?

In this episode, Victor Wrede, Co-founder and CSO of Scrive, reveals how the company is transforming business workflows with electronic signatures and digital contracts. He shares the strategies behind building strong partnerships, integrating seamlessly into customer workflows, and creating solutions that stand out in competitive markets.

Victor also opens up about the lessons learned from navigating partner dynamics, the importance of joint initiatives, and the fine balance between direct sales and partner-driven growth.

What you’ll take away:

• How Scrive creates efficiency through streamlined solutions
• The game-changing impact of strategic partnerships in SaaS
• Insights on thriving in dynamic marketplaces
• The role of collaboration in driving long-term success
• Practical advice for scaling through innovation and teamwork

If you’re ready to take your SaaS growth to the next level, this episode is filled with ideas and strategies to help you get there. Grab a coffee, tune in, and let’s dive into the world of smarter partnerships!