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Nick Cannon shares how to create loyalty with customers. One of the keys to customer loyalty is communication. Too many times we think that loyalty comes when there is a gift, contribution or some remarkable event. The key to customer loyalty is simple... communicate consistently.

Authenticity ensure that you are being yourself. This includes standing up for yourself and not being afraid to express your needs to the client as well. The key to sales that that it works not only for the client but also for your company as you as an individual. When you are comfortable there is a great ability to have the continuity.

Scott Schlofman
Mike Williams - Cell 801-635-7773

#sales #podcast #customerfirst #relationships #success #pipeline #funnel #sales success #selling #salescoach

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This podcast episode challenges the traditional notion of making New Year's resolutions in sales. It argues that these resolutions are often vague, unrealistic, and ultimately ineffective.

The podcast outlines three key reasons why sales professionals should AVOID setting traditional New Year's resolutions:

1. Vague and Unrealistic: Many New Year's resolutions are overly broad and lack specific, measurable, achievable, relevant, and time-bound (SMART) goals. This lack of clarity often leads to discouragement and failure.
2. Success Requires Continuous Adaptation: The sales landscape is constantly evolving. Successful sales professionals must continuously adapt their strategies, learn new skills, and refine their approach. Focusing on immediate, incremental changes is more effective than waiting for a new year to make sweeping resolutions.
3. Short-Term Goals are Key: Short-term, achievable goals provide a roadmap for success. They offer a sense of accomplishment and motivation to continue striving for improvement. Long-term goals are important, but they should be supported by a series of smaller, more manageable steps.

The podcast emphasizes that true success in sales comes from a commitment to continuous improvement. Instead of waiting for a new year to make drastic changes, sales professionals should focus on making small, consistent improvements throughout the year. This approach is more sustainable and ultimately more effective in achieving long-term goals.

The podcast concludes by encouraging listeners to ditch the traditional New Year's resolution and embrace a mindset of continuous improvement. By setting realistic goals, focusing on small wins, and adapting to the changing needs of the market, sales professionals can achieve lasting success and build a fulfilling career.

Scott Schlofman
Mike Williams - Cell 801-635-7773

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Mike and Scott wish you all a Merry Christmas!

Naughty and Nice List of Sales

Naughty List

1. Pushy
2. No Service
3. Don't Understand Me at All (Don't allow me to talk)

Nice List

1. Allow Me to Decide
2. Treat Me Like a Person (Respect and ensure I understand)
3. Meet/Address All My Needs

There are several Christmas buying behaviors that we should look for and how they work in our industries:

• Last minute rush - Too many times we work towards buying on a deadline even though nobody likes buying under pression.
• Social media or Influencer - Find ways to have reviews or testimonials to potential clients. People like knowing other's experience.
• Campaigns or Deals - Buyers like feeling as though they have won. Ensure that you allow space for a buyer to feel that they are winning.

Scott Schlofman
Mike Williams - Cell 801-635-7773

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George S. Patton (1885–1945) was a legendary U.S. Army general known for his bold leadership during World War II. He was tough, passionate, and had a knack for winning battles. Patton grew up in California, went to West Point, and had a lifelong love for military strategy. He became a tank expert before tanks were even widely used in war.

During World War I he helped create the Army’s tank corps and showed courage and creativity on the battlefield. And then during World War II, Patton shined as a commander. He led key victories in North Africa, Sicily, and Europe. His quick action during the Battle of the Bulge, especially rescuing troops in Bastogne, is one of his most famous moments.

General Patton was intense. He inspired his soldiers with fiery speeches and strong discipline, but he also stirred controversy, like when he criticized soldiers dealing with stress. Despite his flaws, he’s remembered as one of America’s greatest generals, known for his fearless style and quotes like, “Lead me, follow me, or get out of my way.”

Patton’s story of courage, determination, and ACTIONS, provide lessons that can still inspire sales representatives today.

Scott Schlofman
Mike Williams - Cell 801-635-7773

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This podcast challenges the common notion that moving into management is the ultimate career goal for sales professionals. While it may seem like an attractive option, it's essential to weigh the pros and cons carefully.

The podcast explores the potential benefits of management, such as reduced stress, increased control, and the opportunity to influence a larger team. However, it also highlights the drawbacks, including the loss of autonomy, the inability to directly impact sales numbers, and the challenge of motivating and managing others.

The podcast emphasizes the importance of understanding your motivations for pursuing a management role. Are you seeking a change of pace, increased responsibility, or a higher level of influence? It's crucial to align your aspirations with the realities of management.

For those who do decide to take the leap into management, the podcast offers valuable advice:

1. Shield Your Team: Be willing to take the heat and protect your team from external pressures.
2. Foster Transparency: Build trust and open communication with your team by being transparent about expectations, challenges, and opportunities.
3. Seek Guidance: Don't be afraid to ask for advice and learn from experienced managers.
4. Balance Determination with Understanding: Be determined to achieve results, but also be empathetic and understanding of the challenges faced by your team and clients.

Ultimately, the decision to move into management should be a thoughtful one. It's important to weigh the pros and cons and consider your personal goals and aspirations. By making an informed decision, sales professionals can make a successful transition into management or continue to excel in their current roles.

Scott Schlofman
Mike Williams - Cell 801-635-7773

#sales #podcast #customerfirst #relationships #success #pipeline #funnel #sales success #selling #salescoach

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This podcast tackles one of the biggest challenges in sales: managing your time effectively. With so much to juggle, it’s easy to feel overwhelmed, but the truth is, that mastering your time can be a game-changer for your productivity and success. The key? Prioritize what matters, plan your day intentionally, and let technology do the heavy lifting where it can. Here’s how:

1. Prioritize Your Actions

• Identify What Drives Results: Focus on activities that directly boost your revenue and make your clients happy. These are your bread and butter.
• Use the Eisenhower Matrix: Break tasks into four categories:
  • Urgent & Important
  • Important but Not Urgent
  • Urgent but Not Important
  • Neither Urgent nor Important
    Then zero in on what truly moves the needle—ditch or delegate the rest.
• Stay High-Impact: Spend your energy on tasks with the biggest payoff, like closing deals or building strong client relationships.

2. Time Block Like a Pro

• Plan Your Day: Assign specific time slots for your key activities—prospecting, client calls, admin work. Block these on your calendar like non-negotiable appointments.
• Use Smart Tools: Apps like Google Calendar or time trackers can help you stay on top of your schedule and prevent overbooking.
• Eliminate Distractions: Mute notifications, set up in a quiet space, and give yourself the freedom to focus. You’ll be amazed at how much more you get done.

3. Automate Routine Tasks

• Work Smarter with Tech: Let automation tools handle repetitive tasks like email follow-ups, scheduling, or data entry. This frees you up to focus on selling.
• Delegate When Possible: If you have a team or resources, hand off tasks that don’t need your personal touch—things like research or admin work.
• Batch It Together: Group similar tasks (like writing emails or making calls) into one session. You’ll be faster and more efficient when you’re in the zone.

By using these simple strategies, you’ll not only free up more time for what matters most but also lower your stress and get closer to hitting your sales goals. Time is your most valuable resource—this podcast will show you how to make the most of it!

Scott Schlofman
Mike Williams - Cell 801-635-7773

#sales #podcast #customerfirst #relationships #success #pipeline #funnel #sales success #selling #salescoach

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This episode takes a close look at something every salesperson should have in their toolkit: gap analysis. It's not as complicated as it sounds—it's about finding those hidden opportunities in the accounts you're already working with. By understanding where your clients are now and where they could be, you can uncover ways to help them (and boost your sales in the process).

The secret sauce? Asking better questions. Not just the "check-the-box" kind, but the ones that really get to the heart of your client’s needs. When you take the time to dig deeper, you’ll start to see where their current setup isn’t cutting it and how you can step in with solutions that actually make a difference.

But it doesn’t stop there. The episode also encourages you to think creatively. Sometimes the best opportunities come from looking at things from a fresh angle. Like teaming up with a partner or even incorporating a competitor’s product to complement yours. It’s about adding value in ways your client didn’t even know were possible.

And let’s not forget the power of data. By taking a closer look at sales reports or reviewing client interactions, you can spot trends and patterns that might not be obvious at first glance. Those little nuggets of insight can lead to big wins.

Of course, relationships are key. If you already have a strong connection with a client, that’s a huge advantage( but don’t rush things). The podcast reminds us that it’s worth slowing down to truly understand what the client needs and to explain how your solutions will make their life easier. That extra effort can make all the difference when it comes to closing the deal.

This episode is packed with real, practical advice to help you uncover more opportunities and build stronger client relationships. Give it a listen. You won’t regret it!

Scott Schlofman
Mike Williams - Cell 801-635-7773

#sales #podcast #customerfirst #relationships #success #pipeline #funnel #sales success #selling #salescoach

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This podcast dives deep into the intricacies of landing complex medical sales, a challenging endeavor that requires a unique blend of strategic thinking, technical expertise, and relationship-building skills. Chris and JJ, seasoned professionals in the field, share their insights and experiences on how to navigate this complex landscape.

The podcast highlights the importance of understanding the intricate dynamics of the sales process. This includes comprehending the decision-making processes, key stakeholders, and regulatory hurdles that can significantly impact the sales cycle.

Chris and JJ discuss the essential role of building strong relationships with key decision-makers, such as physicians, hospital administrators, and procurement officers. They emphasize the importance of trust, credibility, and effective communication in fostering these relationships.

Furthermore, the podcast emphasizes the importance of a long-term perspective. While closing a single deal can be rewarding, building a strong pipeline of opportunities and nurturing long-term relationships is essential for sustainable success.

By sharing their experiences and insights, Chris and JJ provide valuable guidance for sales professionals seeking to excel in the complex world of medical sales.

Scott Schlofman
Mike Williams - Cell 801-635-7773

#sales #podcast #customerfirst #relationships #success #pipeline #funnel #sales success #selling #salescoach