This week on “The Tie-In,” Zena and Mark discuss what it takes to create sustainability in the live music industry from the fabulously famous Amy Morrison, leader of the “Music Sustainability Alliance” (@msa.action). MSA is mobilizing the industry to change its operations and use its platform for cultural impact. Amy’s talent for forging connections and invigorating existing systems, instead of reinventing the wheel, has led to a return to grassroots efforts in the scene. By understanding the economics behind who drives the language, we can elevate creative groups working in sustainability. It’s all about education, proving facts, debunking myths, and getting motivated activists the materials they need to thrive. Amy has helped accomplish all those things and more, but we can’t stop now. Help us help her and the other sustainably savvy individuals on her team by spreading word about their cause. Like, subscribe, and support the work of artists who support sustainability.

You can follow Amy’s efforts by joining the MSA through their website: https://www.musicsustainability.org

Please like & follow “The Tie-In” here: @the_tie_in_pod

• You can learn more about our hosts, Zena Harris and Mark Rabin & connect with them here:
• Zena Harris on LinkedIn
• Mark Rabin on LinkedIn

This week on “The Tie-In,” Zena and Mark talk about climate communications with the CEO of “Ecodeo” (@ecodeo), Liz Rubin, a true talent who is also one of our good friends! Listen in and learn about the reality of eco-products and more. The truth is, eco-corporations can become so focused on building that they forget to communicate. “Green hushing” is real, and it’s through organizations like “Ecodeo” that we bring the visibility that’s necessary to generate the right capital. If we can achieve this, those working in sustainability would feel less pressure. Help us amplify existing content that centers around or even features sustainability, and please share this podcast wherever you can.

Please visit their website and follow their phenomenal work, just like we’re going to do: https://ecodeo.co

Please like & follow “The Tie-In” here: @the_tie_in_pod

• You can learn more about our hosts, Zena Harris and Mark Rabin & connect with them here:
• Zena Harris on LinkedIn
• Mark Rabin on LinkedIn

Summarizing 2024 and our interviews, key themes, and teasers for 2025

This week on “The Tie-In,” Zena and Mark chat about some memorable moments from our season one interviews and experiences. From early interviews like our Coachella convo with Ken Deans, to learning about what it takes to bring sustainability to fiction with authors Steve Willis and Genevieve Hilton, there are too many enriching moments to list them all. We are looking forward to 2025, and “the Tie-In” team couldn’t be more excited about the possibilities! There’s a ton to look forward to, including, but not limited to, a great share of innovative ideas with the iconic Amy Morrison from the MSA and a live podcast at SXSW in Zena’s home state, Texas!

We appreciate everyone who has shown their support as we’ve tried to grow our podcast for the good of all those who seek sustainability onscreen, onstage, and beyond. The best holiday gift would be a five star review, so take a moment to do so if you’re feeling those “good cheer” vibes. We wish you all the best in the coming days, and just know, in the fight to preserve our planet, you’re never alone. See you in season two!

Please like & follow “The Tie-In” here: @the_tie_in_pod

• You can learn more about our hosts, Zena Harris and Mark Rabin & connect with them here:
• Zena Harris on LinkedIn
• Mark Rabin on LinkedIn