Kevin Lavelle’s got a knack for big ideas and starting fresh. First, he took on menswear with Mizzen+Main, bringing performance fabric to dress shirts and making them a hit with pro athletes and office rebels alike. Now he’s back with something new—a baby monitor. Yep, from dress shirts to baby tech. In this episode, he breaks down the whole journey: the wild beginnings, early mistakes, and how he built a brand from scratch, twice. It’s a sharp take on the wins, the losses, and why some ideas just stick around until you finally make them happen.

Episode Highlights:

1. How Kevin’s “aha” moment led to Mizzen+Main’s success.
2. The surprising lessons from scaling a DTC menswear brand.
3. Transitioning from clothing to tech: Why Kevin started Harbor.
4. Kevin’s experience with early product mistakes and customer trust.
5. The power of influencer partnerships and wholesale growth.
6. How a Tim Ferriss podcast ad skyrocketed Mizzen+Main’s sales.
7. What it takes to launch a product parents trust with their kids.

Brands & Businesses

• Mizzen+Main
• Harbor
• Shopify
• Sage 50 Peachtree
• Epicor ERP
• Hawk Search
• Faire

People Mentioned

• Tim Ferriss
• JJ Watt
• Phil Mickelson
• Damon John
• Simon Sinek

Sponsors

• Zipify
• Cleverific
• Omnisend

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“We’re doing about 1,500 pairs a day… we’re gonna hit eight figures this year, probably next year for sure.”

You know that favorite pair of sunglasses you can’t throw away? Brandon Dill turned that frustration into an 8-figure business. He’s the founder of Fuse Lenses, a brand built on bringing those scratched shades back to life.

In this episode, we trace Brandon’s journey from side hustle to scaling a manufacturing business, built on curiosity, ingenuity, and a lot of hustle. But it’s not all smooth sailing—Brandon dives into the realities of cash flow struggles, seasonal peaks, and the surprising challenges of bootstrapping. And as his company grows, he reflects on what success truly means when passion becomes a job.

• Fuse Lenses - Replacement lenses for name-brand sunglasses
• Brandon Dill - Founder, Fuse Lenses

Tech Stack:

• Shopify - E-commerce platform
• Klaviyo - Email marketing and SMS platform
• Attentive - SMS marketing platform
• Okendo - Reviews and ratings app for e-commerce stores

• Zipify
• Cleverific
• Omnisend

• Ask a question in The Unofficial Shopify Podcast Facebook Group
• Leave a review
• Subscribe wherever you get your podcasts

• See our recent work at Ethercycle
• Subscribe to our YouTube Channel
• Apply to work with Kurt to grow your store.

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• Join Kurt's newsletter

Tired of logging into five different portals just to make a return? Shopify says enough. Patrick Millegan joins Kurt Elster to talk about the new customer account extensions, designed to simplify logins, reduce support headaches, and make online shopping enjoyable again. It’s a step forward for UX that proves e-commerce should be easy for everyone.

Get all the info on what's new: Shopify Editions Winter ’25

More people & links:

• Patrick Millegan (Senior Product Lead, Shopify)
• Kurt Elster (Host, The Unofficial Shopify Podcast)
• Keap Athletics
• Cleverific
• Shopify Flow
• Sufio
• Upro
• Shop Pay
• Hydrogen

• Zipify
• Cleverific
• Omnisend

• Ask a question in The Unofficial Shopify Podcast Facebook Group
• Leave a review
• Subscribe wherever you get your podcasts

• See our recent work at Ethercycle
• Subscribe to our YouTube Channel
• Apply to work with Kurt to grow your store.

• Subscribe wherever you get your podcasts
• Join Kurt's newsletter

Mindset, AI, and ghost hunting— Smart Marketer Live wasn’t your typical marketing event. We break down the big ideas that got us thinking (and laughing) in Denver. You'll get an inside look at the conference, featuring attendee interviews that explore themes like artificial intelligence in business, strategic reinvestment, and the evolving role of mindset in small business success.

• Zipify
• Cleverific
• Omnisend

• Ask a question in The Unofficial Shopify Podcast Facebook Group
• Leave a review
• Subscribe wherever you get your podcasts

• See our recent work at Ethercycle
• Subscribe to our YouTube Channel
• Apply to work with Kurt to grow your store.

• Subscribe wherever you get your podcasts
• Join Kurt's newsletter

Harshdeep Singh Hura didn’t just stumble into the Shopify partner community—he helped build it. In this episode, we meet the first-ever recipient of the Shopify Community Award, whose open-source projects now power nearly 8% of the app ecosystem.

Harshdeep shares his 10-year journey, from hacking together iOS apps as a teenager to leading a full-service Shopify agency, and ultimately shifting his focus to empowering developers and merchants alike. We delve into the art of app development—where solving real problems beats engineering perfection—and explore how community, open-source contributions, and a touch of humor shaped Harshdeep’s path. Along the way, we hear tales of triumph, a few bumps in the road, and why one app is designed to show clown emojis to would-be copycats.

Listen in for a conversation that goes beyond code to capture the heart of what it means to thrive in the Shopify ecosystem.

• harshdeephura.com

• Zipify
• Cleverific
• Omnisend

• Subscribe wherever you get your podcasts
• Join Kurt's newsletter

• Ask a question in The Unofficial Shopify Podcast Facebook Group
• Leave a review
• Subscribe wherever you get your podcasts

• See our recent work at Ethercycle
• Subscribe to our YouTube Channel
• Apply to work with Kurt to grow your store.

What if you could boost your Shopify sales without relying on data or endless meetings? Oddit's unconventional approach has turned heads—stripping away feedback loops, simplifying designs, and focusing on clarity above all else. Oddit co-founder Shaun Brandt joins to share his experience delivering over 10,000 UX audits, helping brands increase conversions by fixing the basics.

🎯 Episode Highlights:

1. Why Oddit doesn’t rely on data for UX audits and what makes their approach work.
2. The most common mistakes Shopify stores make with navigation and communication.
3. How Shaun’s team has optimized over 10,000 stores using clear, actionable design improvements.
4. Why simplifying the user experience drives more conversions.
5. The anti-agency model Oddit uses and why it’s so effective.
6. How Oddit helps brands increase conversions without endless meetings or feedback loops.
7. The importance of clarity over cleverness in online store design.

👤 About Shaun Brandt:
Shaun Brandt is the co-founder of Oddit, a UX design firm known for its unique approach to conversion optimization. With over 10,000 audits under their belt, Oddit helps Shopify merchants strip away the fluff and focus on what really matters: clarity and user experience. Shaun’s team specializes in delivering high-value audits without the typical meetings and feedback loops, offering merchants clear, actionable improvements that drive results.

• Oddit
• Oddit's Free Offer

• Zipify
• Cleverific
• Omnisend

• Subscribe wherever you get your podcasts
• Join Kurt's newsletter

• Ask a question in The Unofficial Shopify Podcast Facebook Group
• Leave a review
• Subscribe wherever you get your podcasts

• See our recent work at Ethercycle
• Subscribe to our YouTube Channel
• Apply to work with Kurt to grow your store.

“It’s truly magic. That’s the word I use internally to describe what we’re doing here.”

What if you could turn $800K into $26 million in just 18 months—using nothing but Facebook ads? That’s exactly what Depesh Mandalia did. In this episode, he breaks down how he went from figuring out Facebook ads the hard way to running an agency that’s managed over $100 million in client revenue. Depesh doesn’t hold back on the real wins, the messy failures, and the lessons learned from scaling campaigns that most of us can only dream about.

We dig into why creative is king, how to survive the iOS 14 apocalypse, and why scaling ads gets easier once you’ve cracked the code. Plus, there’s a surprising ad campaign involving a 1-star review that somehow… worked.

• SM Commerce – Depesh Mandalia’s digital marketing agency.
• Depesh Mandalia on LinkedIn – Connect with Depesh on LinkedIn.
• Brand-Driven Performance Marketing Method – Learn more about Depesh’s marketing approach.
• Lost My Name – The personalized children’s book company Depesh helped scale.
• Depesh’s Facebook Ads Scaling Guide – Get the inside scoop on scaling with Facebook ads.

• Zipify
• Cleverific
• Omnisend

• Subscribe wherever you get your podcasts
• Join Kurt's newsletter

• Ask a question in The Unofficial Shopify Podcast Facebook Group
• Leave a review
• Subscribe wherever you get your podcasts

• See our recent work at Ethercycle
• Subscribe to our YouTube Channel
• Apply to work with Kurt to grow your store.

“Honestly, I think my best customers don’t even look at the discounts. They get the email, see the new pants, and just say, ‘I want them.’”

Black Friday: the annual marketing frenzy brands prep for all year. Kurt Elster sits down with Colby Kane of Aviator USA, who has a refreshingly different approach. No cringe sales gimmicks, just a smart, no-nonsense plan. Colby shares his early-access tactics, simple email flows, and why staying low-key can outperform loud, constant discounting. They dig into why subtle beats loud, how to run discounts without gutting brand value, and how a straightforward plan is the real power move. If you’re ready for a fresh, real-world approach to Black Friday, this episode’s your blueprint.

• Kurt’s Black Friday Email Planning Google Sheet: A ready-to-use holiday email calendar template
• Colby Kane (Guest): Aviator USA
• Kurt Elster (Host): Ethercycle

Apps, Tools, and Services Mentioned:

• GovX: Military and first responder discount verification
• Klaviyo: Email marketing automation
• Happy Returns: Return management platform
• Redo (Return management with optional fee for package insurance)

• Zipify
• Cleverific
• Omnisend

• Ask a question in The Unofficial Shopify Podcast Facebook Group
• Leave a review
• Subscribe wherever you get your podcasts

• See our recent work at Ethercycle
• Subscribe to our YouTube Channel
• Apply to work with Kurt to grow your store.

• Subscribe wherever you get your podcasts
• Join Kurt's newsletter