In today’s episode, the Vice President at ICF Foundation Coura Badiane explores the transformative power of coaching in tourism, showing how it fosters social impact, drives growth, and empowers individuals and organizations.

In today’s conversation recorded on the margins of the 63rd ICCA Congress in Abu Dhabi, I sat down with Kathleen Lihanda, Director for Social Impact at the International Coaching Federation (ICF) to unpack how their partnership with ICCA is empowering leaders through coaching and driving impactful change in the tourism and Business Events Sectors.

Today’s episode recorded at Abu Dhabi on 24th October on the final day of the 63rd International Congress and Convention Association (ICCA) delves deep into African participation at this year’s event. The conversation starts with an overview of the congress and how Africa can grow its share of the Association's business with the Regional Director of Africa at ICCA Frank Murangwa. Glenton de Kock, CEO of (SAACI), reflected on the Congress’s content and the need for a louder African voice while CEO of Rwanda Convention Bureau Janet Karemera and SRC Agency Lead Doris Parsons stressed the importance of visibility, collaboration, and investment in positioning Africa as a competitive force in the global market.