• The WordBirds Podcast with Chris Willis

  • By: Axios HQ
  • Podcast

The WordBirds Podcast with Chris Willis

By: Axios HQ
  • Summary

  • Words build relationships, ignite interests, and power epic journeys in the business world.

    Why it matters: Effective communication is like the secret sauce for strengthening brands, reinforcing viewpoints, and generating revenue. It's about savoring quality and making an impact with every word.

    • Words are the magical glue between your business and your customers, capturing interest and driving action.


    • Great communication opens doors to opportunities and builds stronger connections.


    The big picture: Tune into each episode of WordBirds podcast where we shine a light on the power of impactful messaging, featuring executives, experts, and thought leaders.

    • Discover the art of personalization and the need for standout, engaging messaging.


    • Learn how to sprinkle some magic into your communication, engaging employees and attracting loyal customers.



    What’s next: This season, we're taking a deep dive into corporate communications with insights from CCOs and communication leaders.

    • Get the lowdown on strategies to elevate communications and position pros as strategic partners.


    • Host Chris Willis, Axios HQ’s Chief Marketing Officer, and his guests share valuable tips on reigniting your impact with fun, actionable discussions.
    © 2024 The WordBirds Podcast with Chris Willis
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Episodes
  • Future-Proofing Communications: Staying Ahead in a World of Constant Change
    Dec 12 2024

    Why it matters: Communications leaders face constant change—from evolving technology to shifting workplace dynamics. Staying ahead means mastering new skills, tools, and strategies.

    The big picture: Trey Sarten CCO at Anywhere, and a communications veteran, joins us to explore:

    • The evolving role of communicators as strategic business partners.
    • How to nurture curiosity and adaptability in a remote-first world.
    • Why leveraging AI is no longer optional.

    What’s next: Hear Trey’s practical advice on navigating challenges, building trust, and positioning your team for long-term success.

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    26 mins
  • Engagement Redefined: Moving Beyond Clicks to Real Alignment
    Dec 5 2024

    What’s engagement, really?

    In this episode of WordBirds, Doreen Maciak from Takeda challenges the buzzword “engagement” and dives into what it truly means.

    Why it matters: Engagement isn’t just about clicks and opens—it’s about aligning employees to purpose and business goals.

    What you’ll learn:

    • How to move beyond vanity metrics.
    • Why authenticity and leadership are key to meaningful connections.
    • Practical strategies to measure and improve real engagement.

    🎧 Listen now to rethink your approach to engagement.

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    30 mins
  • Cutting Through the Buzz: How Plain English Drives Real Communication Impact
    Nov 20 2024

    Cut the jargon. Boost the clarity.

    Jolene Peixoto, Relex Solutions’ anti-marketing comms leader, joins WordBirds to challenge buzzwords and embrace plain English messaging.

    Why it matters: Clear, concise communication builds trust, drives engagement, and sets your brand apart.

    Key takeaway: Prove your value with data and authenticity—not empty claims.

    🎧 Listen now to sharpen your message.

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    27 mins

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