In this episode of The Xweet Spot, we sit down with Mel Yu, a highly respected branding consultant, to dive deep into the world of branding for businesses. Mel shares her insights on whether branding should be a focus for businesses of all sizes or if there's a certain stage after which businesses should invest in their brand.

We discuss actionable first steps for businesses that have never invested in branding and how they can start building a strong identity. Mel also provides invaluable advice on measuring success in branding, especially when immediate results aren't always visible. She explains key performance indicators (KPIs) that can help businesses track the effectiveness of their branding efforts.

Additionally, Mel offers tips on selecting the best social media platforms to elevate your brand presence, and she opens up about her personal journey in building a successful brand across multiple ventures. Finally, she leaves us with five actionable steps that any business owner can take right now to strengthen their brand.

Tune in for an insightful conversation packed with practical tips and inspiring stories!

Mel's podcast- https://theauthenticme.buzzsprout.com/