• Tradition to Transformation: Erim Kaur’s Journey

  • Dec 4 2024
  • Length: 28 mins
  • Podcast

Tradition to Transformation: Erim Kaur’s Journey

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  • Summary

  • In this episode, we sit down with Erim Kaur to explore her incredible journey of turning a cherished family recipe into a globally recognized premium hair care brand. Erim shares the cultural legacy behind her products, the transition from social influencer to entrepreneur, and the challenges of maintaining authenticity while scaling a business. Tune in for an inspiring conversation about embracing tradition, building a brand with purpose, and the grit it takes to thrive in the modern beauty industry.


    Chapters

    Introduction to the Episode (00:00:12)

    Erim’s Journey (00:01:13)

    Bringing Concepts to Reality (00:01:52)

    Systematic Barriers Faced (00:02:19)

    Ignorance as a Confidence Booster (00:03:14)

    Challenges in the Manufacturing World (00:03:58)

    Importance of Persistence (00:06:08)

    The Reality of Entrepreneurship (00:07:26)

    Authenticity on Social Media (00:12:33)

    Rediscovering Cultural Roots (00:16:14)

    Prioritising Mental Health (00:21:15)

    Vulnerability and Connection (00:27:01)


    Keywords

    (tradition, hair care brand, indian, uk based brand, female entrepreneur, systemic barriers)



    Lots Of Love,

    Ananya
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