• Why is My CEO so BORING on Social Media?

  • Dec 17 2024
  • Length: 30 mins
  • Podcast

Why is My CEO so BORING on Social Media?

  • Summary

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    Executives are finally beginning to understand the power of participating in digital channels.

    “What if I mess up?”

    “Why would anyone want to hear from ME?”

    Those WERE the common excuses until about five years ago when the trend lines changes and it was more common for executive leaders to BE on social media than not.

    Still, most sound like cheerleaders for their company don’t they? We aren’t REALLY getting to know them, just where they work and a less-than-subtle message about why we should support or even patronize their organization.

    How to help them sound more authentic? More real? Maybe there is a way.

    Listen For
    08:12 Playing it Safe: Executives “Dipping Toes” in Social Media
    09:11 Frank Cooper’s LinkedIn Masterclass
    10:30 Sarah Blakely’s Authentic Instagram Approach
    14:05 Injecting Personality Into Executive Communication
    15:42 Connecting Through Emotion, Humor, and Value
    22:20 The Professional-Authentic Balance for Executives
    23:18 Crafting a Narrative Framework for Digital Success
    24:35 Answer to Last Episode’s Question From Guest Dr Karen Hills Pruden

    Guest: Jess Jensen
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