If you’re a solopreneur, it might feel impossible to imagine the day when you’ll hire a team to help run your business. I know exactly how that feels—I’ve been there too. But as my business grew, I learned a lot about what it takes to build a team and, just as importantly, how to pay them.

In this episode, I’m sharing my journey from being a one-woman show to leading a team of 10. I’ll walk you through the pros and cons of different compensation models—hourly pay, retainers, salaries, and project-based payments—and reveal the lessons I’ve learned along the way. Plus, I’ll share how shifting to project-based payments transformed my team’s efficiency and helped us work smarter, not harder.

Whether you’re dreaming of hiring your first team member or managing a growing group, I’ll give you practical tips to create a compensation strategy that fits your business and supports your goals.

Listen to the full episode to hear:

• The pros and cons of different compensation models, including hourly pay, retainers, salaries, and project-based payments.
• My personal journey from solopreneur to leading a team of 10—and the lessons I learned along the way.
• Why switching to project-based payments transformed my team’s efficiency and productivity.
• Practical advice for choosing the best compensation strategy for your business, no matter its size.

FREE Resources to Grow Your Online Business:

• Check out Startup Society: http://startupsociety.com/

Work with Gillian Perkins:

• Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind
• Get your online biz started with Startup Society: https://startupsociety.com
• Learn more about Gillian: https://gillianperkins.com
• Instagram: @GillianZPerkins

As online business owners, we all want to attract more traffic and generate leads without spending endless hours creating content or running ads. That’s why, I’m sitting down with SEO expert Faith Hanan to explore practical, no-fluff strategies that work—especially for those of us selling digital products.

We dive deep into the essentials of optimizing your main website pages and why thorough keyword research is the foundation of any successful SEO plan. Faith explains how understanding your customers' search behavior can transform your website into a traffic magnet.

If you’ve been wondering how to make your website work harder for you or how to use SEO to grow your business sustainably, this episode is packed with the insights you need.

Listen to the full episode to hear:

• How to set strategic page titles and meta descriptions that grab attention and rank higher.
• The smartest ways to use AI tools in your content creation without sacrificing authenticity.
• Actionable steps you can take today to build an SEO strategy that drives results.

FREE Resources to Grow Your Online Business:

• $100K Method Podcast Series: https://www.gillianperkins.com/the-100k-method
• Learn more about Faith: https://faithhanan.com/
  
  

Work with Gillian Perkins:

• Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind
• Get your online biz started with Startup Society: https://startupsociety.com
• Learn more about Gillian: https://gillianperkins.com
• Instagram: @GillianZPerkins

In this episode, Gabe Cox and I dive into the power of networking and how to leverage live events effectively to grow your business. Over the years, I’ve learned that going into a networking event with clear objectives is key to making it a worthwhile experience. I talk about how important it is to know what you want to achieve beforehand, whether it’s meeting potential clients, collaborating with other professionals, or simply learning from others in your industry.

We also discuss the critical role of follow-up after an event. It's not just about exchanging business cards—it’s about building relationships that last beyond the conference or meeting. I share some of the methods I’ve used to stay in touch with people and keep those connections alive.

Drawing from our experiences at conferences like ConvertKit's Craft and Commerce, we offer actionable advice on how to prepare for networking events, how to engage meaningfully with others during the event, and how to use tools like business cards, lead magnets, and follow-up emails to stay top of mind. Whether you’re new to networking or looking to refine your approach, this episode is packed with practical tips that can help you maximize your impact and grow your business.

Listen to the full episode to hear:

• Actionable advice on building lasting connections after the event is over
• Strategies for maximizing your impact and growing your business through networking
• How to effectively use business cards, lead magnets, and other tools for networking
• The importance of setting clear objectives before attending networking events

FREE Resources to Grow Your Online Business:

• CFT Workshop: https://creatorfasttrack.com/workshop-registration

Work with Gillian Perkins:

• Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind
• Get your online biz started with Startup Society: https://startupsociety.com
• Learn more about Gillian: https://gillianperkins.com
• Instagram: @GillianZPerkins