We originally released this episode on July 5, 2024, but our guest, Brooke Lively, perfectly encapsulates the essence of the Women of Power series, so if you missed her the first time around, listen to her conversation with Tom now!

Brooke Lively is founder and president of CathCap, a fractional CFO service provider focusing on lawyers and their law firms. Brooke has been named one of the Top 25 Women to Watch, one of Diversity Journal’s Women Worth Watching, and one of Fort Worth’s CFOs of the Year! She is an international speaker and best-selling author with two books under her belt.

0:00 Preview - What Profit Actually Consists of

1:18 Introduction

3:15 How CathCap Got Started

4:54 What Do Fractional CFOs Do?

9:15 CathCap’s Ideal Clients

10:19 A Case Study on How CathCap Works

14:50 Understanding the Value of a True CFO

18:32 Book Alert: Exit On Top by Brooke Lively

23:38 The Key to Valuing a Law Firm

31:30 Me Inc. vs. A Branded Company

36:10 What Profit Actually Consists of

37:27 Wrapping Up

CathCap has served up top-tier CFO services to businesses of all sizes for over a decade, with a particular interest in helping attorneys grow and scale their firms like proper businesses. The company has built a strong expertise with all practice types, but they’ve also earned a particular popularity among personal injury and immigration firms. CathCap’s commitment to empowering businesses through strategic financial leadership helps their clients redefine their status quo and helps founders build practices they can later sell or hand off confidently.

- Tom Foster of Foster Web Marketing
- Brooke Lively of CathCap

This episode is brought to you by Foster Web Marketing.

Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.

Our award-winning marketing and systems solutions are what set us apart from everyone else.

Chasity Stratton is the Co-Founder of Stratton & Reynolds, a firm dedicated to providing compassionate, client-focused legal services across South Carolina.

With over 14 years of experience, Chasity has built a thriving practice that prioritizes kindness and expertise, customizing estate plans for each client and even involving family members to ensure everyone understands the journey ahead. They opened two new offices and increased revenue by over 30% in 2024 alone! Let’s dive into her experiences, insights, and the mission that drives her work.

0:00 Preview: Marketing a New Firm

0:49 Introduction

2:42 Chastity’s Background

5:43 The Passion for Estate Planning

8:32 Launching the Business

11:08 Marketing a New Firm

14:16 Building Relationships With Clients

16:22 The Importance of Estate Planning

17:54 Growing the Firm

20:50 Future Plans

22:46 Wrap Up

Stratton & Reynolds, LLC, is a law firm based in South Carolina specializing in estate planning, asset preservation, and elder law services. The firm has a team of five dedicated attorneys who prioritize personal service and compassionate legal representation, particularly for elderly and aging populations. Their experienced legal team leverages cutting-edge technology and deep knowledge of South Carolina law to create customized estate and business plans, helping clients protect their assets and prepare for the future. They address many client needs, from providing for minor children and disabled family members to managing complex business succession planning and blended family situations. By focusing on building long-term relationships and delivering comprehensive legal services, Stratton & Reynolds helps clients achieve peace of mind knowing their assets, independence, and loved ones are protected through thoughtful planning and expert guidance.

- Tom Foster of Foster Web Marketing
- Chasity Stratton of Stratton & Reynolds, LLC

This episode is brought to you by Foster Web Marketing.

Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.

Our award-winning marketing and systems solutions are what set us apart from everyone else.

Linda Rahal is the managing shareholder at Trow & Rahal, and an expert in visa and immigration services for companies and foreign nationals. With a commitment to excellence, expertise, and empathy, Linda stands out in her field, advocating tirelessly for her clients. Her journey of resilience includes conquering the Ironman World Championship in Hawaii, showcasing her determination both in and out of the office. A true Renaissance woman if there ever was one.

0:00 - Preview: Sports and Running

0:48 Introduction

3:30 Being an Immigration Lawyer

6:44 Linda’s Successes

7:57 A Passion for Immigration Law

10:25 Becoming a Managing Partner

12:32 Sports and Running

15:14 Challenging Yourself

16:35 Marketing and Promotion

18:12 A Client Success Story

20:38 Wrap Up

Trow & Rahal is the go-to practice when it comes to immigration matters for businesses and professional needs. It’s hard to find a related issue they have no experience or expertise in, and their team of attorneys is filled with compassion and empathy for clients. Whether you’re seeking work visas and green cards for international employees, bringing new investment and business professionals into the States, or even looking to bring an athlete or entertainer stateside, the immigration lawyers at Trow & Rahal have your back.

- Tom Foster of Foster Web Marketing
- Linda Rahal of Trow & Rahal

This episode is brought to you by Foster Web Marketing.

Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.

Our award-winning marketing and systems solutions are what set us apart from everyone else.