Market Intelligence

Artificial intelligence is forecasted to have trillions of dollars of impact on businesses and the economy, yet many marketers struggle to understand what it is and how to apply it in their marketing efforts. The truth is, AI possesses the power to change everything. Marketing Artificial Intelligence draws on years of research and dozens of interviews with AI marketers, executives, engineers, and entrepreneurs. Roetzer and Kaput present the current potential of AI, as well as a glimpse into the near future.

This book walks you through the "need-to-know" aspects of artificial intelligence, including natural language processing, speech recognition, and the power of machine learning to show you how to make the most of this technology in a practical, tactical way. Case studies show how real-world companies are taking the next leap forward. Artificial intelligence and machine learning provide a data-driven basis for more robust and intensely-targeted marketing strategies - and companies that effectively utilize these latest tools will reap the benefit in the marketplace.

Do you want to learn about business intelligence but don't feel like reading a boring textbook? In the modern business world, the pace of action continues to quicken. Businesses need to be able to get actionable insights from their data in order to make the right decisions to act rapidly and effectively. In this audiobook, you will be introduced to the concept of business intelligence.

In the beginning was Josh Levine, an idealistic programming genius who dreamed of wresting control of the market from the big exchanges that, again and again, gave the giant institutions an advantage over the little guy. Levine created a computerized trading hub named "Island" where small traders swapped stocks, and over time his invention morphed into a global electronic stock market that sent trillions in capital through a vast jungle of fiber-optic cables.

The sales profession is in the midst of a perfect storm. Buyers have more power - more information, more at stake, and more control over the sales process - than any time in history. Technology is bringing disruptive change at an ever-increasing pace, creating fear and uncertainty that leaves buyers clinging to the status quo.

AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML) - twin technologies that stand poised to revolutionize the way we sell. This book helps you lean into the curve and take advantage of AI's unparalleled and rapidly expanding power. More than a simple primer on the technology, this book goes beyond the "what" to reveal the "how".

Financial Freedom and Becoming a Millionaire Using Artificial Intelligence. Why You Can't Afford to Miss This Book Comprehensive and Updated: Authored by Benjamin Stone, this guide provides you with the most current and comprehensive information on ChatGPT, updated for GPT-4. From Novice to Pro: Whether you're a beginner in the world of AI, a nonfiction author, or a seasoned expert, this blueprint is designed to take your skills and income to the next level. Skyrocket Your Productivity: Learn how to harness the power of ChatGPT to complete projects at unprecedented speeds, whether you're ...

Would you like to make MORE MONEY without putting in MORE WORK? Are you ready to fire your boss and retire the way you want at YOUR OWN SCHEDULE? Want to know how Artificial Intelligence (AI) can help you make passive income but don't know where to begin? Good, if you said YES to any of those things, this book is for YOU! You may have heard of Jackson Greathouse Fall. He asked OpenAI's ChatGPT to tell him how to make "as much money as possible" with just $100. He did what the robot told him to do and made an affiliate marketing website worth more than $1,378 in just a few days. Someone else...

Dan Kennedy and Parthiv Shah leverage their extensive marketing expertise to teach you proven, no-nonsense strategies for achieving successful marketing automation. This exceptional addition to the No B. S. series is essential for anyone aiming to harness software and cutting-edge technology to elevate their marketing efforts.

Algo trading and strategy development is hard, no question. But, does it really have to be so hard? The answer is "NO!" - if you follow the right approach, and get the right advice. Enter Champion Algo Trader Kevin Davey, and his book "Algo Trading Cheat Codes." In this groundbreaking book, Kevin reveals results of his research over millions of strategy backtests. He provides 57 "cheat codes" - tips you can use to build algo strategies faster and with more confidence. Some of the questions answered in this book: Is algo trading getting harder, and if so, what specific things can you do to ...

In Emotional Intelligence for Sales Success, you'll learn how to increase impulse control for better questioning and listening, which EI skills are related to likability and trust, how empathy leads to bigger sales conversations and more effective solutions, how emotional intelligence can improve prospecting efforts, which EI skills are most common among top sales producers, and much more. Customers can get product information and price comparisons online. The true differentiator between you and a bot is your ability to deftly solve problems and build relationships.

Discover the future of social media marketing with "AI for Social Media Marketing in 2024: An In-Depth Guide". This groundbreaking book dives deep into the transformative power of Artificial Intelligence and its anticipated impact on the landscape of social media marketing. Explore how AI is set to supercharge your marketing efforts, offering unmatched precision, personalization, and performance. From content creation and curation to predictive analytics and performance measurement, AI is revolutionizing the way businesses connect with their audience. This comprehensive guide will introduce...

In this groundbreaking audiobook, Pauline Brown, a former leader of the world’s top luxury goods company and a pioneer in identifying the role of aesthetics in business, shows executives, entrepreneurs, and other professionals how to harness the power of the senses to create products, services, and experiences that stand out, resonate with their customers, and create long-term value for their businesses. The power is rooted in Aesthetic Intelligence - or "the other AI", as Brown refers to it.

The Dad's Guide to Imparting Success: How Any Dad Can Shape a Bright Future and Foster Success in Their Child is your ultimate guide to turning challenges into triumphs. Discover tried-and-true strategies to ensure your child’s success and strong identity formation.

Author Phil Pallen is a brand strategist who uses his AI expertise to help hundreds of businesses scale and grow profits. In AI for Small Business, case studies from Pallen’s successful clients illustrate how real small business owners are applying AI technology in various ways. Plus, ready-to-try prompt sidebars and specific product recommendations allow you to start employing the power of AI in real time.

This book, written by Michael R. Watson, covers a wide range of topics related to artificial intelligence (AI) and its impact on the job market, personal life, and society as a whole. Raised by military parents who served in the Air Force, Marines, and Navy, Michael has gained a unique perspective on the importance of adapting to change and being open to new opportunities throughout his life and career. After working in corporate HR and talent acquisition for over 20 years for companies such as Aerotek, Robert Half, Polycom, Western Digital, Workday, Rambus, and Gigamon, Michael made a ...

If you aren’t using AI daily for your product marketing, you’re falling behind. The old ways of product marketing like manually choosing target customers are obsolete. AI is going to crush everyone who doesn’t learn to work with it. It isn’t just about cute copywriting with ChatGPT.

With decades of experience in multicultural marketing, author David Morse reviews the history of marketing to black, Hispanic, Asian, and LGBTQ consumers. He explains how including appropriate cultural cues in advertising can build brand loyalty that will pay huge dividends. He also cautions that missing the mark with advertising that excludes or is culturally offensive can be a costly mistake.

"AI and the Future of Affiliate Marketing" is not just an audiobook; it's an essential tool for anyone looking to capitalize on the opportunities presented by AI in the digital marketing space. Equip yourself with the knowledge and skills to harness the power of AI, drive traffic, increase conversions, and achieve online financial success.

Chronic complainers, no accountability finger-pointers, or learning-resistant laggards—these culture-killers costs sales organizations more in productivity than being weak in the so-called hard skills of selling. Learn how emotional intelligence and the development of these critical soft skills improve sales leadership effectiveness and outperforms doubling down on more sales technology tools and fads. The missing link is in hiring for and developing emotional intelligence skills in sellers and sales leaders.