Modern Marketing

A treasury of hundreds of quick, practical, and easy-to-read strategies. Your eyes will be opened to new ideas in this crucial branch of marketing, including why focus groups, value-price positioning, discount pricing, and being the best usually fail; the critical emotion that most influences your prospects - and how to deal with it, and much more.

Entrepreneurs have a problem: startups. Almost all startups either fail or never truly reach a sustainable size. Despite the popularity of entrepreneurship, we haven't engineered a better way to start...until now. What if you could skip the startup phase and generate profitable revenue on day one? In Buy Then Build, acquisition entrepreneur Walker Deibel shows you how to begin with a sustainable, profitable company and grow from there.

Inside this book, you will uncover simplified, cutting-edge strategies specifically designed to fuel small business growth across SEO, AI, influencer, and social media marketing. Imagine transforming your digital presence without breaking the bank or getting lost in technical jargon. Now, it’s possible.

An indispensable guide for individuals seeking to gain a comprehensive understanding of the core concepts of marketing. The goal of this book is to provide a clear and concise overview of key frameworks and models that are essential for developing effective marketing strategies, making it an ideal resource for students, entrepreneurs, managers, and educators. Written in a crisp and easy-to-read format, the book covers a wide range of topics, including branding, product development, pricing strategies, and more. Besides covering the core marketing concepts, we show you how to leverage the ...

Intriguing and entertaining, The $12 Million Stuffed Shark is a Freakonomics approach to the economics and psychology of the contemporary art world. Why were record prices achieved at auction for works by 131 contemporary artists in 2006 alone, with astonishing new heights reached in 2007? Don Thompson explores the money, lust, and self-aggrandizement of the art world in an attempt to determine what makes a particular work valuable while others are ignored.

Marketing leaders are suffocating under the weight of more data, more choices, and more to-dos. And there’s no technology or tool that will save us. The good news? We can save ourselves. The Monster That Ate Marketing details the principles, practices, and mindset that marketing leaders can use to bring focus and fun back to their work. Based on lessons learned over decades as a start-up founder and marketing consultant, Jeff Reynolds provides practical ways of thinking about—and designing—a high-impact, modern marketing department.

This no-frills guide to public relations is everything you wish you learned in college about launching a PR career or adding new skills to your marketing position. In an honest, boots-on-the-ground account of two decades working in PR, I’ll teach you how to work with bloggers, podcasters, and traditional media to gain press coverage, organic SEO, and better working relationships.

Unlock the secret to powerful, effective selling with Modern Persuasion Strategies: The Hidden Advantage in Selling. This essential guide dives deep into the sales psychology and persuasion techniques used by top-performing sales professionals and entrepreneurs to consistently close high-ticket deals and build lasting client relationships.

Guía Esencial de Marketing en Redes Sociales, Domina las Principales Plataformas Digitales. Esta guía es indispensable para profesionales de marketing, empresarios y estudiantes que buscan dominar el mundo de las redes sociales. Con un análisis detallado de las principales plataformas - Facebook, Instagram, Twitter, LinkedIn y TikTok - este libro enseña cómo crear estrategias de contenido atractivas y eficaces.

“The Psychology of a Website” delivers a step-by-step blueprint for a complete makeover of your online presence. This book offers timeless techniques for turning underperforming websites into massive success stories for businesses, marketers, and entrepreneurs who need to get results now and don’t have the time to wait months to start selling on Google. Combining dozens of practical examples from some of the world’s most successful brands with the application of the fundamental principles of modern psychology and data science, the six-step WebsitePSY Formula covered in this book ...

If you want to be successful at anything, you must master the art of marketing. Marketing is not rocket science, but it does require some skill. In fact, if you are serious about building a profitable business, then you will need to invest time and effort into learning how to market your product effectively. The good news is that marketing doesn't have to be complicated. You do not need to hire expensive consultants or spend thousands of dollars on advertising campaigns. All you really need is a plan and a little bit of patience. You can find all kinds of information on the Internet, but ...

This book explains in clear and understandable language how anyone can benefit from learning about trading and investing in the stock market. All of the necessary basics are set forth, including the differences between trading and investing. A veteran trader, Andrew Aziz shares some of his own proven day trading strategies and discusses key “to-dos” and “not to dos” every new day trader must know before putting their hard-earned money at risk.

Are you utilizing AI in your marketing but unsure if you’re maximizing its potential? Wondering how to scale AI (artificial intelligence) marketing across your enterprise? If you answered "yes" to any of these questions, this book is for you. Ideal for B2B marketers, enterprise sales professionals, marketing ops specialists, revenue ops managers, growth marketers, email marketers, content creators, and anyone involved in sales and marketing, this book provides essential knowledge about AI.

It may seem that day trading is only for savvy investors who know the ins and outs of the marketplace—but it doesn’t have to be. All it takes is the right information and staying on top of the market. Day Trading 101 simplifies all the terms, strategies, and processes involved in day trading, helping even the novice investor find financial success. With information on recognizing trading patters, mastering trading options, keeping tabs on the market, establishing strategies to make the most profit, and understanding trading lingo, this guide can get you on track to becoming a smart investor.

Recent elections in the advanced Western democracies have undermined the basic foundations of political systems that had previously beaten back all challenges - from both the left and the right. The election of Donald Trump to the US presidency, only months after the United Kingdom voted to leave the European Union, signaled a dramatic shift in the politics of the rich democracies. In Anti-System Politics, Jonathan Hopkin traces the evolution of this shift and argues that it is a long-term result of abandoning the post-war model of egalitarian capitalism in the 1970s.

Investing is the best thing teenagers can do to build long-term wealth and become financially free. Learning the art of stock trading, as well as the related topic of money management is so important, and the younger the better. This book, written by a teenager for teenagers, covers everything a teen will need to know to set them up for success in the stock market. These six sections divide up the book.

A masterful account of today's money culture, showing how the underpricing of risk leads to catastrophe. With his trademark humor and brilliant anecdotes, Michael Lewis paints the mood and market factors leading up to each event, weaves contemporary accounts to show what people thought was happening at the time, and then, with the luxury of hindsight, analyzes what actually happened and what we should have learned from experience.

En esta obra, te sumergirás en el fascinante mundo del marketing de contenidos y descubrirás estrategias probadas para crear, distribuir y analizar contenido relevante de manera efectiva. Ya seas un profesional experimentado en marketing, un emprendedor ambicioso o simplemente alguien que busca impulsar su presencia en línea, este libro ofrece ideas valiosas y herramientas esenciales para alcanzar tus objetivos.

Struggling coming up with marketing ideas to compete against billion-dollar direct writers? We are in an era of dramatic change and disruption in the insurance-services industry. If you're plan is to have a Yellow Pages ad and just hope people call...good luck. Hope is not a system. This audiobook is packed full of creative ideas and systems for marketing. Enjoy!

Are you an enterprise sales leader who wants to move up the leader board and become a Top Seller? Do you want to learn proven sales tactics from one of the elite sellers and performance coaches today? Do you want to discover how you can stay at the forefront of our rapidly evolving modern economy and adapt your sales techniques to the digital age?