Sustainable Marketing

If you are a professional, researcher, or student seeking to understand and implement marketing practices that promote sustainability and corporate social responsibility, this work is essential for you. With a didactic approach, this book offers valuable insights and practical examples on how to integrate sustainability into marketing strategies.

Growing on just one and a half acres, owners Jean-Martin and Maude-Helène feed more than 200 families through their thriving CSA and seasonal market stands and supply their signature mesclun salad mix to dozens of local establishments. The secret of their success is the low-tech, high-yield production methods they've developed by focusing on growing better rather than growing bigger, making their operation more lucrative and viable in the process.

In our fast-moving and consumer-driven world – in which more than 10 million people are Marketers – social and environmental issues are increasingly being moved to the top of boardroom agendas. Each and every company, and therefore every marketer, has a responsibility to learn about the changing landscape in which they operate, and to adapt their skills, creativity and influence accordingly. From the authors of Sustainable Marketing, awarded Highly Commended at the Business Book Awards 2022, Can Marketing Save the Planet? is the ultimate guidebook for this journey.

Green products have been around since the 1970s, but it's only in recent years that they've become ubiquitous. It's not because consumers suddenly prize sustainability above all. It's because savvy green marketers are no longer trying to "sell the earth" -instead they're promoting the value their products provide: better health, superior performance, good taste, cost-effectiveness, or simply convenience. This central emphasis on primary benefits - the new rules - is critical to winning over the mainstream consumer.

Compact Farms is a guide for anyone dreaming of starting, expanding, or perfecting a profitable farming enterprise on five acres or less. The farm plans explain how to harness an area's water supply, orientation, and geography in order to maximize efficiency and productivity while minimizing effort. Profiles of well-known farmers such as Eliot Coleman and Jean-Martin Fortier show that farming on a small scale in any region, in both urban and rural settings, can provide enough income to turn the endeavor from hobby to career.

Since founding Fixup, a pop-up repair shop, Sandra Goldmark has become a leader in the movement to demand better "stuff". She doesn't just want to help us clear clutter - she aims to move us away from throwaway culture, to teach us to reuse and repurpose more thoughtfully, and to urge companies to produce better stuff. Although her goal is ambitious, the solution to getting there is surprisingly simple and involves all of us: have good stuff, not too much, mostly reclaimed, care for it, and pass it on.

Pork dorks. Craftsters. American Girl fans. Despite their different tastes, these eclectic diehards have a lot in common: they're obsessed about a specific brand, product, or category. They pursue their passions with fervor, and they're extremely knowledgeable about the things they love. They aren't average consumers - they're superconsumers. Although small in number, superconsumers can have an outsized impact on a company's bottom line.

Looking to start your own small-scale farm? Want to ensure that your agriculture practices are sustainable and successful? Look no further than our brand new eBook! With 17 chapters covering everything from choosing the right plot of land to long-term planning and sustainability, this eBook is the ultimate guide to small-scale agriculture. Learn about the principles of sustainable farming and how to maintain soil health and fertility, conserve water, and select appropriate crops for your land. Discover the benefits of small livestock management and fruit and nut orchards. In addition to ...

"Monetizing and Pricing Sustainability - Beyond Good Intentions: Transform Your Go-to-Market for Sustainable Impact" is a comprehensive guide that aims to unite sustainability with the world of pricing and monetization. The book unites the wisdom of experts in the fields of pricing, monetization, and sustainability. With 20 enriching chapters split across six major sections, it presents a deep-dive into the intricate link between monetization and pricing strategies and sustainable impact. Monetizing and Pricing Sustainability - Beyond Good Intentions: Transform Your Go-to-Market for ...

This is the second edition of the book: "Monetizing and Pricing Sustainability - Beyond Good Intentions: Transform Your Go-to-Market for Sustainable Impact. This book is a comprehensive guide that aims to unite sustainability with the world of pricing and monetization. This second edition has 23 chapters including 8 new ones focused on pricing, pricing research, and the monetization process. This book is not just a guide, but a roadmap guiding businesses towards a future where profit and sustainability aren't mutually exclusive but interconnected. It is an essential read for those ready to ...

Introducing "Event Planner Entrepreneur" – your one-stop solution to launch a successful cultural festival planning business! Have you ever dreamt of orchestrating some of the most mesmerizing cultural festivals, bringing different communities together, and showcasing the rich traditions of various cultures? Look no further! This comprehensive guide will walk you through the essentials of planning unforgettable and inclusive cultural events. Dive into the colorful world of cultural festivals and celebrations as you master the art of market research, identify your target audience, and find...

Solid profits, a strong brand, steady customers - all of these can vanish when market shifts disrupt business as usual. So how do you keep from losing ground? How do you stay a step ahead of competitors? The solution is surprisingly straightforward: innovate tweak by tweak.

For hardworking and dedicated professional service providers, Make Them Smile offers a way out of the grind of living hour to billable hour, providing a road map for how to build a scalable, standardized brand that provides a consistent, repeatable, and high-quality customer experience.

Attention all farmers, hobbyists or aspiring agricultural enthusiasts! Are you looking to turn your small farm into a thriving and sustainable business? Look no further! Introducing "The Small Farm Handbook", your ultimate guide to sustainable farming, written by experts in the field to help you achieve your farming goals. From the ground up, this handbook will take you through every step of the process, starting with an introduction to sustainable farming practices. You'll learn about the importance of determining your goals and objectives for your farm and how to create a comprehensive ...

In the ever-evolving world of digital marketing, staying ahead of the curve requires more than just innovative strategies—it demands a commitment to ethics. Ethical Digital Marketing: Strategies for Success in a Transparent World is your ultimate guide to mastering digital marketing while maintaining integrity and building lasting trust with your audience. This comprehensive book delves into the principles of ethical marketing, offering actionable insights and real-world case studies to help you navigate the complex landscape of online marketing. Learn how to leverage the latest tools and...

Unlock the secrets to building a reliable dividend portfolio with our beginner-friendly guide. Learn how to select high-quality dividend stocks, manage your investments, and grow your income over time. Perfect for new investors looking to achieve financial independence through smart dividend investing strategies.

Introducing "The Complete Beginner's Guide to Starting Your Own Window Cleaning Business" - your one-stop resource for launching a successful and eco-friendly window cleaning venture! This comprehensive guide takes you step-by-step, from identifying your niche to executing intelligent business strategies, empowering you to build a thriving window cleaning empire. In the modern world where sustainability is imperative, learn how to focus on environmentally friendly cleaning solutions in Chapter 1. Navigate through the essentials of a robust business plan, licensing, and legal requirements to...

Introducing the ultimate guide for aspiring homesteaders ready to take on the challenge of building a self-sufficient lifestyle. Whether you're a newbie or a seasoned homesteader, this eBook is packed with powerful insights to help you thrive in the homesteading world.Discover the secrets to assessing your finances and resources, setting realistic goals, and designing a sustainable homestead plan that works for you. Learn how to balance your budget, maximize homestead income, and manage your finances with ease. Explore the world of alternative currencies, develop a marketing strategy for ...

Are you looking to start a profitable and sustainable farming business? Have you considered raising rabbits?Look no further - this comprehensive eBook is your ultimate guide to becoming a successful and ethical rabbit farmer! From understanding the benefits of raising rabbits for meat and profit to choosing the best breeds for your farm, building the ideal environment, and providing optimal nutrition, our book covers it all. We'll dive into the nitty-gritty of breeding and genetics for improved production, health and welfare of your herd, and even walk you through the humane slaughtering ...

How did the 360-year-old scissor company, Fiskars, double its profit in key markets just by realizing its customers had already formed a community of avid scrapbookers? How is Best Buy planning to dominate the musical-instruments market? By understanding the "Brains on Fire" model of tapping movements and stepping away from the old-school marketing "campaign" mentality.