AUTHOR

Allen Weiss

Tap the gear icon above to manage new release emails. Follow Allen Weiss to get new release emails from Audible and Amazon.

Allen Weiss, PhD, is the founder and CEO of MarketingProfs, LLC, the largest B2B marketing training, consulting, and event company dedicated to helping large organizations, teams, and individuals execute marketing campaigns that drive actual results. He is also a consultant, conference speaker, and Emeritus Professor at USC. Dr. Weiss has developed a rigorous process for benefit positioning in his consulting with global technology companies. His work can be seen in brands such as Intel, Texas Instruments, Informix (an IBM company), banks (Far East National Bank), and insurance companies (AIG). Finally, he is also a senior teacher of mindfulness at InsightLA.org

You're getting a free audiobook.

$14.95 per month after 30 days. Cancel anytime.

Try for $0.00

Best Sellers

The Brand Benefits Playbook

Why Customers Aren't Buying What You're Selling--And What to Do About It

By: Allen Weiss PhD, Debbie J. MacInnis PhD

Narrated by: Allen Weiss

Length: 7 hrs and 30 mins

Release date: 06-03-24

Language: English

Not rated yet
Failed to add items

Sorry, we are unable to add the item because your shopping cart is already at capacity.

Add to Cart failed.

Please try again later

Add to Wish List failed.

Please try again later

Remove from wishlist failed.

Please try again later

Adding to library failed

Please try again

Follow podcast failed

Please try again

Unfollow podcast failed

Please try again

Regular price: $17.49 or 1 credit

Sale price: $17.49 or 1 credit

Try for $0.00