Dallas Lawrence
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Dallas Lawrence

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Dallas Lawrence is a globally recognized crisis and reputation management expert who brings a unique perspective to the crisis world, having served in the highest levels of the political, government, and corporate worlds. Today, he serves as an advisor to multiple technology companies and executives, in addition to serving as an on-air contributor for Fox Business and Bloomberg TV on the changing media landscape. In his over 20-year-career leading crisis communications for governments and organizations large and small across the globe, Dallas Lawrence has seen it all. His work has taken him from the communications headquarters for the Iraq War to Yemen in an effort to avert the Yemini Civil War, to the Guantanamo Bay terrorist detention facilities in Cuba, and to The Horn of Africa’s command center for anti-pirating activities. Lawrence has helped manage crisis responses for nuclear disasters, celebrity scandals, the Boston terror bombing, the collapse of Wall Street, the Boy Scout sexual assault crisis, data breaches, and cancel culture. He has served as the chief communications officer for two of the fastest growing technology companies in the world and as the chief global digital strategist for the world’s largest public relations agency. He has shaped the highest profile PR battles in the media and entertainment space for Roku and helped to define the future of crisis engagement in the new streaming landscape. During more than a decade spent in Washington, DC, Lawrence served in the executive branch of government as a member of President Bush’s communications team as the director of Public Liaison for the United States Department of Defense for Secretaries Rumsfeld and Gates. He accepted a further assignment from the President in 2004 to Baghdad, Iraq where he served as a White House spokesperson for the US Ambassador and the Coalition Provisional Authority. Lawrence was previously a commissioned public affairs officer in the United States Navy with service aboard the USS Kitty Hawk aircraft carrier and the Ohio-class ballistic missile submarine, the USS Nebraska. As a Naval officer, Dallas helped lead the crisis communications component of the War Games capstone exercises for the United States Navy War College for half a decade. He has also taught as an adjunct instructor at the University of Southern California’s Annenberg School for Communication, where he developed the graduate course in crisis communications. In recent years his work has been recognized with the top honors for online campaign of the year; digital public affairs program of the year and crisis communications program of the year. He has been named the “Crisis Manager of the Year” by PR News and was recognized with the PR News award for "Social Media Professional of the Year". PR Week named him one of the 40 most influential leaders in PR. Lawrence earned a Bachelor of Arts in Political Science from the University of California at Berkeley and a Master of Arts in Government from The Johns Hopkins University.
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Communicating Under Fire

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