Jeffrey Palermo
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Jeffrey Palermo

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About The Author: Jeffrey Palermo is a seasoned software architect, business leader, and Chairman of Clear Measure, Inc., a renowned custom software company based in Austin, TX. With nearly three decades of experience, Jeffrey has built a reputation as a trusted authority in software leadership, recognized as a 20-time Microsoft Most Valuable Professional (MVP). His dedication to advancing software development practices is reflected in his prolific presence as a speaker and educator at industry conferences and seminars worldwide, where he continues to shape the future of software development. Through his teachings, writings, and consulting work, Jeffrey empowers business and technology leaders to navigate the complexities of software implementation with confidence. His latest book, The Five Pillars: Leadership for Effective Custom Software, addresses critical challenges faced by CEOs, CTOs, and business leaders. Drawing on real-world scenarios from Fortune 100 corporations to startups, the book highlights the pitfalls of poor software practices and provides a five-step methodology focusing on clarity, quality, stability, speed, and leadership—offering a blueprint for sustainable success in custom software projects. In addition to his leadership role at Clear Measure, Jeffrey has been recognized for his extensive contributions to the software community. He is a frequent speaker at major industry events such as Microsoft Ignite, TechEd, VS Live, and DevTeach. He has founded and run several software user groups and is the author of several print books, video books, and many articles. Jeffrey has earned countless certifications, published numerous articles, and authored three editions of his book. His consulting background and numerous publications underscore his commitment to helping organizations worldwide harness software as a strategic asset. A Christian, graduate of Texas A&M University (BA) and Jack Welch Management Institute (MBA), an Eagle Scout, and Iraq war veteran, Jeffrey likes to spend time with his family of five camping and riding dirt bikes. Professionally, he enjoys empowering software teams to deliver world class results. About Clear Measure: Clear Measure is a leader in custom software solutions, leveraging Microsoft technologies to help businesses optimize productivity, reduce risk, and lower costs. Their expertise spans the full Custom Software Lifecycle Management, from initial architecture and design to development and process optimization. Clear Measure’s solutions are designed to deliver measurable business performance improvements by integrating cutting-edge technologies with industry-leading methodologies. Their full lifecycle services include: • Software Organization Consulting • Software & Application Development and Management • Microsoft Technologies Professional Services • Training and Continuous Improvement Clear Measure’s relentless focus on business process improvement ensures that the software solutions they develop provide long-term value and align with their clients’ strategic goals.
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The Five Pillars

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