Jim Rowe
AUTHOR

Jim Rowe

Business Writing & Publishing Employment
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Jim has a BS Marketing from Fairfield U. CT. A 45 year marketing veteran, Jim held client and agency positions including: Brand Manager, Coke; VP Marketing, Cutty Shark; President of Promotion & InterMark Divs. Saatchi HMG; plus 30+ years as an owner of MME then Jim Rowe Marketing. Seeing weak problem solving & communication skills among grads, he found he wasn’t alone. In a PayScale study, 60% of managers say grads lack problem solving skills. 40% say they can’t write. Yet, 80% of grads say they’re proficient in both. Corporate impact is lower productivity and required remedial training. Avoiding a traditional business book, and inspired by Who Moved My Cheese, Jim wrote a fable that’s easy to read, retain, and replicate to solve problems and generate results. Get Your Ducks in A Rowe - Book 1, Business Writing & Communication teaches a 10-step formula to Think, Write, Present and Sell more effectively. News about the issue is low. Current solutions aren’t working. Jim’s goal is to change that. $1/book goes to NWP.org.
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