Joan Breibart
AUTHOR

Joan Breibart

Physical Exercise Business
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Joan Breibart, Founder of the PhysicalMind Institute, started the Pilates boom in 1991 when she organized The Institute for the Pilates Method which introduced the first Pilates certification program; the first Pilates Matwork video, “Working out the Pilates Way”; the first Pilates encyclopedia, Reformer Exercises; the invention of the patented Mini Reformer, a collapsible home use machine and numerous other innovations including a new patented Chair now marketed as the MVe. The Institute’s courses deliver the most evolved professional training today. Their latest innovations are Standing Pilates, Circular Pilates, and a wearable resistance system called Tye4®. The author holds nine patents for body products such as Parasetter®; SmartSEAT™; TYE4X™; HeadFloater®; Lean™; MINIS™. In addition, she is co-founder with Meredith Luce MS, RD, LN of 80Bites The Dancers Diet-- that is compatible with Pilates principles. Prior to 1991, Breibart spent 10 years in publishing and 20 years in the beauty/hair business. She has edited and authored numerous books among them is Programmed Marketing (1971); Standing Pilates (2005); and Body Biz (2006), Suckered into Wellness (2017). She is a graduate of Barnard College.
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