Luke Williams
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Luke Williams

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Luke Williams is coauthor of Why Loyalty Matters (2009), a national best-seller, and The Wallet Allocation Rule (2015). Luke is a passionate, progressive and curious researcher, finding joy in the pursuit and unraveling of complex strategy and research problems. His motivation is intimately tied to making a difference for companies, enabling them to understand their customers better, create better strategy, and make decisions witth a direct linkage to financial improvement. Luke is currently a vice president at Ipsos Loyalty, where he leads the day-to-day activity of large-scale research engagements for the firm. He specializes in research methods and design, analytics planning, and activating strategy beyond mere research results. Mr. Williams has co-authored four book chapters in scholarly books and co-written a Harvard Business School case study. Luke also has also authored numerous articles that have appeared in publications such as: The Wall Street Journal, Journal of Service Research, Journal of Business Research, Journal of Database Marketing & Customer Strategy Management, Quirks Marketing Research Review, Marketing Management, Training & Development, and The Wise Marketer. He was a core member of the research team that discovered and developed the Wallet Allocation Rule. The Wallet Allocation Rule has won the NextGen Disruptive Innovation Award and was introduced in the Harvard Business Review. He was also a finalist for Best Practitioner at the annual 2014 Frontiers in Service conference. Luke received a master's degree in Social Research Methods from the University of Durham (UK) and a bachelor's degree in Sociology from Rutgers University (USA).
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