Mark Sochan
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Mark Sochan

Business Marketing & Sales Economics
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Mark Sochan is a high-tech executive, entrepreneur, consultant, and speaker. For over 25 years, he has successfully managed hundreds of strategic partnering initiatives and been involved in numerous mergers and acquisitions, and has grown revenue for clients such as Cisco, Microsoft, VMware, IBM, SAP, Capgemini, and Accenture, to mention only a few. Mark’s unique gift is his experience on “both sides of the table,” with an ability to successfully manage complex partner relationships. He has a passion for partnering and partner ecosystems and has worked with the “big guys” as well as with smaller companies and startups on how to build, fund, run, and sell businesses in the competitive and ever-evolving technology realm. Early in his career, Mark joined a startup called Crystal Decisions (later acquired by Seagate Technology) and built out an OEM channel of over 150 strategic partners. He moved to Silicon Valley and joined another startup called TopTier Software, and then as VP, Business Development, he successfully created strategic partnerships with large vendors, including SAP, Microsoft, and IBM. This led to the acquisition of the company by SAP in 2001. He continued his career at SAP as a Vice President of Business Development responsible for Business Development, Strategic Partnerships, and Merger and Acquisition activity. He launched the SAP Developer Network (SDN) and grew it from zero to 100,000 developers in the very first year. From there, Mark went on to become CEO of Partnerpedia, an innovative enterprise software company, which was successfully sold to BMC Software, delivering multi-million-dollar payouts for investors. Today, Mark is an independent consultant and an investor at Partner Accelerators, a technology company based in California, where he consults and speaks on partnership strategies, business development, and positioning for startups. When he has time to enjoy his sunny state, he enjoys flying his Piper Lance and spending time with his three sons. He is also an active musician and plays bass in a number of local cover bands.
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