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Personalized is a playbook for delivering true personalization at scale. With detailed examples across industries—including retail, health care, banking, technology, and travel—this book will help executives learn how to put personalization at the center of their strategy, accelerate growth, and capture their share of the $2 trillion personalization prize.

In November 2022, OpenAI released GPT-4 in a chatbot form to the public. In just two months, it claimed 100 million users—the fastest app to ever reach this benchmark. Since then, AI has become an all-consuming topic, popping up on the news, in ads, on your messenger apps, and in conversations with friends and family. But as AI becomes ubiquitous and grows at an ever-increasing pace, what does it mean for the financial markets? MoneyGPT shows that the danger is not that AI will malfunction, but that it will function exactly as intended.

As it absorbs data, gains agency, and intermediates between humans and reality, AI will help us to address enormous crises, from climate change to geopolitical conflicts to income inequality. It might well solve some of the greatest mysteries of our universe, revolutionize fields as diverse as medicine and architecture, and elevate the human spirit to unimaginable heights. But it will also pose challenges on a scale and of an intensity that we have never seen.

Hayes argues that we are in the midst of an epoch-defining transition whose only parallel is what happened to labor in the nineteenth century: attention has become a commodified resource extracted from us, and from which we are increasingly alienated. The Sirens’ Call is the big-picture vision we urgently need to offer clarity and guidance.

In an era where artificial intelligence can create content indistinguishable from reality, how do we separate truth from fiction? In FAIK: A Practical Guide to Living in a World of Deepfakes, Disinformation, and AI-Generated Deceptions, cybersecurity and deception expert Perry Carpenter unveils the hidden dangers of generative artificial intelligence, showing you how to use these technologies safely while protecting yourself and others from cyber scams and threats.

Digital Wellbeing is a transformative guide that offers leaders, business professionals, educators, and lifelong learners a path to thrive in the digital age. Krause provides innovative strategies to enhance mindfulness, creativity, and wellbeing in a world enriched by technology. This book empowers listeners to leverage digital tools to create meaningful, positive connections and improve their overall quality of life.

Dr. Topol’s unprecedented, evidenced-based guide is about how you and your family and friends can benefit from new treatments coming available at a faster rate than ever. From his unique position as a leader overseeing millions in research funding, Dr. Topol also explains the fundamental reasons—from semaglutides to AI—that we can be confident these breakthroughs will continue. Ninety-five percent of Americans over sixty have at least one chronic disease and almost as many have two. That is the essential problem this revolution is solving.

In Your AI Survival Guide, Sol Rashidi delivers an insightful and practical discussion of how to deploy artificial intelligence in your company. Having helped IBM launch Watson in 2011, Sol has firsthand knowledge of the ups, downs, and change management intricacies that can help you with a successful deployment beyond all the AI hype. She walks you through various frameworks for how to establish your AI strategy, pick your use cases, prepare your non-technology teams, and overcome the most common obstacles standing in the way of successfully implementing AI in your business.

In ChatGPT and the Future of AI, the sequel to The Deep Learning Revolution, Terrence Sejnowski offers a nuanced exploration of large language models (LLMs) like ChatGPT and what their future holds. How should we go about understanding LLMs? Do these language models truly understand what they are saying? Or is it possible that what appears to be intelligence in LLMs may be a mirror that merely reflects the intelligence of the interviewer? In this book, Sejnowski answers all our urgent questions about this astonishing new technology.

Today’s technology has overtaken religion as the chief influence on twenty-first century life and community. In Tech Agnostic, Harvard and MIT’s influential humanist chaplain Greg Epstein explores what it means to be a critical thinker with respect to this new faith. Encouraging listeners to reassert their common humanity beyond the seductive sheen of “tech,” this book argues for tech agnosticism—not worship—as a way of life.

Das KI-Manifest von Matthias Horx ist ein Plädoyer für den humanistischen Futurismus. Das KI-Manifest setzt auf konstruktive Weise die Künstliche Intelligenz und alles, was sie mit sich bringt, mit der menschlichen Kreativität in Verbindung. Matthias Horx deckt Vorurteile und Glaubenssätze auf und zeigt, dass wir uns möglicherweise vor den falschen Gefahren fürchten. Mal nachdenklich, mal kämpferisch, mal humorvoll, immer aber beobachtungsscharf beschreibt Matthias Horx die verschiedenen Dimensionen, in denen KI uns in Gesellschaft und Wirtschaft umgibt.

Now, in the face of the "Great Resignation" and "botsourcing," thought leaders Sanders and Wood present a more positive and promising scenario, where an enterprise recognizes human resources as an asset class that possesses skills that cannot be replaced by automation. Enlightened business leaders will look to create synergy between technology and people, enabling the organization to maximize its capabilities by elevating the basis of decision making with closer-to-perfect information and rationality.

Avec les deepfakes, la culture du faux s'immisce partout, ils sont de véritables armes de désinformation. Comment s'en protéger dans un quotidien où nous sommes en permanence confrontés aux images ?

We all keep secrets—from our locker codes to our passwords to our online interactions. And we choose to share those secrets only with those whom we trust. So, too, do organizations, businesses, governments, and armies. In Cryptography, Panos Louridas provides a broad and accessible introduction to cryptography, the art and science of keeping and revealing secrets.

In June of 2024, spurred by the frenzy of investment following the launch of ChatGPT, and thirty-one years after its founding in a Denny’s restaurant, Nvidia became the most-valuable corporation on Earth. In The Thinking Machine, acclaimed journalist Stephen Witt recounts the unlikely story of how a manufacturer of video game components shocked Silicon Valley by conquering the market for AI hardware, and in the process re-invented the computer.

In response to recent popular accounts, scientist and philosopher John Lennox offers a Christian perspective on humanity's future with technological enhancement, bioengineering, and AI. Here is a thought-provoking, controversial, balanced, and engaging account of the problems raised by AI and the atheist conception of what it means to be human.

Written in an accessible style for all audiences, “How AI Will Shape Our Future” anchors listeners in the history and evolution of Artificial Intelligence, laying the groundwork for a deeper understanding of its trajectory. This equips listeners to engage more thoughtfully with the book’s central theme: What should societies expect from AI in the decades ahead? How does AI actually function? What will its impact be on employment and education, both short-term and long-term? How will AI reshape society, the economy, government, culture, and geopolitics?

In this groundbreaking treatise, Palantir co-founder and CEO Alexander C. Karp and Nicholas W. Zamiska offer a searing critique of our collective abandonment of ambition, arguing that in order for the U.S. and its allies to retain their global edge—and preserve the freedoms we take for granted—the software industry must renew its commitment to addressing our most urgent challenges, including the new arms race of artificial intelligence. The government, in turn, must embrace the most effective features of the engineering mindset that has propelled Silicon Valley’s success.

From the telegraph and telephone in the 1800s to the internet and social media in our own day, the public has welcomed new communication systems. Whenever people gain more power to share information, the assumption goes, society prospers. Superbloom tells a startlingly different story. As communication becomes more mechanized and efficient, it breeds confusion more than understanding, strife more than harmony. Media technologies all too often bring out the worst in us.

AI-powered programmes like ChatGPT have become valuable tools in the financial market, and proven to be incredibly beneficial to investors looking to identify investment opportunities and risks that might be overlooked by humans. Yet there is a darker side to these products, which we are only just beginning to fully understand. In this book, Rickards shows how models like ChatGPT work, and how they can be leveraged to capitalize on markets and avoid losses by providing accurate, up-to-date financial insights. Rickards’ guide is essential for anyone looking to navigate this new climate.