Novedades

Most marketing teams are too timid to win. Jim Gilkey (LinkedIn) sits down with Liam MacCormack, a fractional head of growth and founder of Growth by Liam, who’s worked with over 50 B2B SaaS companies at the seed and Series A stage. His message is clear: if you want to 10x your ABM results, you need to place bigger bets. Forget tweaking button colors and obsessing over CTRs. Liam pushes marketers to get back to what marketing is actually for—changing perception at scale. From bold gifting ideas to surprise-and-delight event plays, this episode is your permission slip to stop playing small....

¿Has escrito un buen libro pero no logras venderlo? Descubre en este episodio por qué publicar no es lo mismo que vender y qué estrategias necesitas para que tu obra llegue a los lectores adecuados. Tienes los enlaces y un resumen del episodio aquí: https://marketingonlineparaescritores.com/vender-un-libro/

Episode Notes In deze aflevering reflecteert Jasper op een paar dagen weg in de natuur en hoe precies op het moment van loslaten alles in beweging kwam. Vanuit een persoonlijke ervaring – vol onzekerheid tussen projecten en financiële spanning – ontdekt hij opnieuw de waarde van rust, ruimte en niet forceren. Thema’s die voorbijkomen: De spanning tussen ontspanning en verplichting in uitdagende periodesToeval of niet: wat er gebeurt als je loslaat en de stroom volgtWu Wei (Taoïsme): doen door niet te doenHet Default Mode Network: waarom verveling en doelloosheid ruimte scheppen voor ...

Tu sais, y’a des décisions qui changent une vie.Et d’autres qui te grignotent 3 ans sans que tu t’en rendes compte.Dans cet épisode, je te raconte comment je suis tombée (presque par hasard) dans l’entrepreneuriat… et surtout comment j’ai failli m’y perdre.🔥 Une rupture conventionnelle, un déménagement en mode YOLO, un statut auto-entrepreneur ouvert sur un coup de tête, 10 clients à gérer... Bref, ça ressemblait à une réussite.Mais en vrai, je courais dans tous les sens sans savoir où j’allais.Ce que j’ai compris après 3 ans d’activités effrénées ?👉 ...

In this week's episode I'm sharing five proven strategies to not only survive the summer months but actually boost your revenue during what can typically be a slower period for many businesses.Drawing from my own experience transforming my seasonal dance company's finances and creating consistent income for that, as well as for my marketing business, I walk you through actionable approaches that have worked for both me and my clients.You'll discover how to implement consistent revenue streams through subscription models, strengthen relationships through strategic personal outreach, create ...

Full show notes, transcript and AI chatbot - https://bit.ly/4dtzBFh Watch on YouTube - https://youtu.be/4yo-N2KM8rw 00:00:00 - Introduction 00:01:00 - Veronica's Career Journey 00:02:30 - Transition from Academia to Data Analysis 00:04:00 - Regrets About Leaving Academia 00:05:30 - Current Role as a Product Data Analyst 00:07:00 - Skills Required in Data Analysis 00:09:00 - Bridging Technical and Business Communication 00:10:30 - Experience with Data Tools 00:11:30 - Tech Stack and Tools Used 00:13:30 - Data Culture in the Workplace 00:14:30 - Project Collaboration with Measurelab 00:15:30 - ...

In dieser Episode diskutieren Joerg und Tobias Gläser (CEO von Glaswerk Consulting) die Herausforderungen und Chancen rund um das Alignment von Marketing und Vertrieb. Sie beleuchten die aktuelle Situation in Unternehmen, die Unterschiede in der Weiterbildung zwischen den Bereichen sowie den bestehenden Gender Gap. In dieser Diskussion wird deutlich, wie zentral die Rolle von Datenmanagement und Kundenwertmodellen für eine effektive Zusammenarbeit ist. Es wird thematisiert, warum viele Unternehmen bei Marketing Automation und CRM an Missverständnissen scheitern und wie wichtig eine klare ...

Découvre la méthode qui me permet de former 3x moins en gagnant plus. Pose ta couronne et prépare toi, cet atelier est détonnant ! Le pouvoir de l’Ikigai : retrouve ta zone de génie et transforme ta vie !Invitée : Nathalie Alimi, slasheuse, révélatrice de talents et spécialiste du bilan de compétences.💫 Et si tu pouvais (re)trouver ce qui te fait vibrer vraiment ? Dans cet épisode du FIL, je reçois Nathalie Alimi, une entrepreneuse multi-casquettes passionnée par la métamorphose intérieure. On parle sans filtre de conseils en image, de renaissance professionnelle… et bien...

Vom Burnout zum wahren Kern: Wie Meditation mein Leben veränderteIn meinem Interview mit Renato Meng spreche ich über seine tiefen Krisen und darüber, wie er seine wahre Berufung gefunden hat. Renato wuchs mit den Eishockeyschuhen an den Füßen auf, entschloss sich aber, statt in die Profiliga in die Hotellerie zu gehen. Sein Ehrgeiz trieb ihn die Karriereleiter Sprosse um Sprosse hinauf, bis er tief fiel und in einen schweren Burnout rutschte. Erst als er zum dritten Mal die Anzeigen für einen Burnout spürte, begann er, sein Leben neu zu betrachten. Er entdeckte die Meditation für ...

Renée Chaplin, VP of APAC at Constant Contact, interviews Amanda Stevens, Consumer Futurist and Marketing Expert.In this episode:Why customer experience is a game-changer for small businessWhere to start: Easy ways to introduce CX into your business todayHow AI is reshaping customer expectations (and how to stay ahead)Tips for getting your team on board with delivering standout serviceCX success stories and lessons from Amanda’s latest bookWhy milestone marketing and partnerships are key to long-term loyaltyLearn more: https://www.constantcontact.com/au

Trust is everything in finance—and most brands are still getting it wrong. With rising pressures on markets and growing demand to green the sector, it’s never been more important to get the message right. In this rapid-fire bonus content, we share three proven tips to help financial brands connect emotionally, communicate clearly, and build credibility in a cautious, complex world.For more insights and to stay up to date with all the latest information from BH&P, visit our website, or follow us on LinkedIn.BH&P is a B Corporation, certified in September 2023, and on a mission to create ...

Are you unknowingly sabotaging your profits with outdated pricing? What’s the real cost of keeping your fees just a little higher than your competitors’? And how can a smarter pricing strategy unlock growth, better clients, and a better life? In this episode, I reflect on some of the most common pricing problems I've tackled recently - from daycare owners rotating tiny increases across services, to facilities that are full but still undercharging. I explain why so many pet pros cling to broken pricing models, and why being the “second most expensive” is no badge of honour. If anything ...

This podcast episode elucidates the imperative of adopting a proactive approach in the management of one's pet grooming enterprise. I expound upon the concept of operating from the "front foot", which entails taking deliberate actions to assert control over one's business operations rather than passively allowing circumstances to dictate outcomes. This episode also delves into the significance of efficient task management, particularly concerning administrative duties that can often overwhelm business owners. By systematising and outsourcing these tasks, we can liberate ourselves to focus on ...

Struggling to cut through the noise in AI and data? This quickfire Ideacast snippet gives you three essential tips to help your brand build trust, shift behaviour, and stand out in a sea of sameness. Whether you’re selling infrastructure, insight or innovation—this one’s for you.For more insights and to stay up to date with all the latest information from BH&P, visit our website, or follow us on LinkedIn.BH&P is a B Corporation, certified in September 2023, and on a mission to create meaningful growth for brands with purpose. From scale-up to Enterprise, we're here to help.

Looking to add a unique, personal touch to printed photos? Then, Lux Heirloom has the perfect keepsake boxes for you, whether you're a photographer or an uninspired gift-giver. Go to https://www.luxheirloom.com/ to get 10% off on your first order! Lux Heirloom City: Sugar Land Address: 4771 Sweetwater Blvd. #298 Website: https://www.luxheirloom.com/

Mastering Influence: Dr. Cialdini's Seven Principles for Speakers (part 1)SummaryThis episode introduces Dr. Robert Cialdini's seven key principles of influence and persuasion, which are crucial for anyone looking to enhance their persuasive abilities, especially as public speakers. The principles covered include scarcity, authority, social proof, liking, reciprocity, consistency, and the added principle of unity. The episode specifically focuses on the principle of scarcity, its application, and how to use it effectively and ethically in public speaking scenarios. The host discusses practical...

Dziś zagłębimy się w temat semantycznego SEO - strategii, która pozwala wyszukiwarkom lepiej rozumieć kontekst i intencje użytkowników. Czy klasyczne podejście do SEO oparte na słowach kluczowych to już przeszłość? Jak wykorzystać semantykę, aby poprawić widoczność swojej strony? O tym wszystkim porozmawiamy w dzisiejszym odcinku! Zapraszam! 🚀Damian Sałkowski 🌍 https://www.linkedin.com/in/damian-salkowski/Paweł Sokolowski 🌍 https://www.linkedin.com/in/pawel-sokolowski-content-intelligence/🤝 Partner Podcastu:Trust Luna - https://trustluna.com#płatnawspółpraca...

Struggling to grow your podcast or attract high-intent clients? The real issue might be clarity—not content. In this episode, I’ll show you why knowing your ideal listener is the key to creating binge-worthy episodes, building trust, and turning your podcast into a powerful lead-generation tool. Perfect for women in business ready to use podcasting as a marketing strategy! 📝 What You’ll Learn: How to define your ideal podcast audience7 reasons audience clarity boosts growth & salesQuick action steps to attract aligned leads 📥 Grab your free Ideal Audience Worksheet → [...

En este episodio, los Werkos platican con lo que Clau encontró de nuevas formas de hacer publicidad dentro de las series y programas utilizando A.I. para crear relevancia contextual. También David nos cuenta de la inesperada decisión de un YouTuber por salir del aire en la cúspide de su crecimiento, Caro nos platica de cómo HBO Max anda como gallina sin cabeza en el manejo de su marca... y Arjan nos platica de lo que descubrió sobre el trend que prendió alarmas en las escuelas de todo Estados Unidos.Cierre de semana es una producción de ⁠⁠⁠⁠Werko Marketing Solutions⁠⁠⁠⁠...

Wat klanten ons vragen, waar je op moet letten, en hoe wij zelf een bureau zouden kiezen. We gaan in gesprek met een van de oprichters en eigenaren, Israël over zijn ervaring met klanten en met het zelf selecteren van bureaus