The Challenger Customer
Selling to the Hidden Influencer Who Can Multiply Your Results
No se pudo agregar al carrito
Add to Cart failed.
Error al Agregar a Lista de Deseos.
Error al eliminar de la lista de deseos.
Error al añadir a tu biblioteca
Error al seguir el podcast
Error al dejar de seguir el podcast
3 meses gratis
The Challenger Customer
Compra ahora por $14.52
No default payment method selected.
We are sorry. We are not allowed to sell this product with the selected payment method
-
Narrado por:
-
Steve Kramer
The Challenger Sale team are back, and this time they reveal something even more game changing: the highest-performing sales teams don't focus on friendly, attentive customers. They target challenger customers.
Challenger customers are sceptical, less interested in meeting and indifferent. But they also have the persuasive skill and will to challenge their own organisations on your behalf and get the deal to the finish line.
Based on new CEB research from thousands of B2B marketers, sellers and buyers around the world, The Challenger Customer shows you how to find these mobilisers and equip them with the tools they need to champion the deal until it's completed. It is your essential blueprint to making the deal again and again.
©2016 Brent Adamson, Matthew Dixon, Pat Spenner, Nick Toman (P)2016 Penguin AudioListeners also enjoyed...
Interesting reframe
Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.