
The Gold Standard
Giving Your Customers What They Didn't Know They Wanted
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Narrado por:
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Colin Cowie
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De:
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Colin Cowie
Acerca de esta escucha
Read by the author.
Learn how to cultivate the most incredible customer experiences on earth through this essential guide by Colin Cowie, distinguished purveyor of unforgettable “wow” events for the world’s most demanding clients.
If you’re searching for ways to ensure your customers walk away from your company with a smile on their face and a plan to return, you found it. And any business organization can adapt the tools and techniques in this book.
Colin Cowie, one of the world’s most sought-after event planners, shares the hard-won and hard-nosed advice he has learned through entertaining and engaging stories and examples. He gives you the indisputable blueprint for creating a customer-service culture that you can tailor to your own needs, whether you’re a shopkeeper, corporate marketing director, or budding event planner.
Upon coming to the United States from South Africa with $400 in his pocket, Colin built his highly successful catering and event-planning business from the ground up to become event planner to the most respected tastemakers and personalities in the world - including Oprah Winfrey, Jennifer Lopez, Ryan Seacrest, and Kim Kardashian, to name a few.
In this book, you will:
- Learn how to formulate your own vision, mission statements, and guiding principles and effectively communicate them to your team.
- Learn how you can align your vision with your essential mission statement.
- Discover the core values, including service and accountability, that fuel Colin’s customer-care ethos and how you can apply those values to your own business.
- Have a renewed understanding of how vitally important it is that you take good care of the people who work for you so they, in turn, can care for your customers.
- Become armed to inspire and empower your team.
- Be guided to create your own "bible" of scripts, protocols, and procedures that will streamline customer care situations while making every customer feel like their individual desires are being taken care of.
- Learn how to use every complaint as an opportunity, as well as why you should be more afraid of a client who doesn’t complain when something goes wrong than one who does.
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Historia
People don’t make decisions with their conscious mind, but on instinct. In The Power of Instinct, marketing consultant and behavioral science expert Leslie Zane shows that to grow a brand, business, or even a social movement, traditional persuasion tactics fall short. Instead, you must connect to the instinctive mind. And to do this, you need to understand the science of consumer choice and employ techniques that work with a person’s brain, not against it.
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Extremely insightful
- De Amazon Customer en 02-25-25
De: Leslie Zane
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The Formula
- The Universal Laws of Success
- De: Albert-László Barabási
- Narrado por: Ryan Vincent Anderson
- Duración: 7 h y 54 m
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Now, based on years of academic research, The Formula finally unveils the ground-breaking discoveries of their pioneering study, not only highlighting the scientific and mathematic principles that underpin success, but also revolutionizing our understanding of: Why performance is necessary but not adequate. Why "experts" are often wrong How to assemble a creative team primed for success. How to most effectively engage our networks.
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Summed up in the first few chapters
- De Amazon Customer en 07-09-19
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The Story Paradox
- How Our Love of Storytelling Builds Societies and Tears Them Down
- De: Jonathan Gottschall
- Narrado por: Joshua Kane
- Duración: 7 h y 2 m
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Humans are storytelling animals. Stories are what make our societies possible. Countless books celebrate their virtues. But Jonathan Gottschall, an expert on the science of stories, argues that there is a dark side to storytelling we can no longer ignore. Storytelling, the very tradition that built human civilization, may be the thing that destroys it.
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A bit of a mixed bag with some amazing discussion
- De Justin en 04-27-22
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Beyond Happiness
- How Authentic Leaders Prioritize Purpose and People for Growth and Impact
- De: Jenn Lim
- Narrado por: Jenn Lim
- Duración: 8 h y 9 m
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Jenn Lim has dedicated her career to helping organizations from name-brand industry leaders to innovative governments build workplace cultures that benefit both their employees and their bottom line, with less employee turnover, greater engagement, and higher profits. Her culture consultancy, Delivering Happiness, demonstrates the profound impact happiness can have on businesses' ability to thrive in our ever-changing times. In this book, she clearly and concretely shows the way the model works in a hyper-connected fast-paced world.
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the book is great and practical
- De Benjamin Fortunato en 11-01-24
De: Jenn Lim
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The Breakthrough
- Immunotherapy and the Race to Cure Cancer
- De: Charles Graeber
- Narrado por: Will Collyer, Charles Graeber
- Duración: 7 h y 7 m
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Groundbreaking, riveting, and expertly told, The Breakthrough is the story of the game-changing scientific discoveries that unleash our natural ability to recognize and defeat cancer, as told through the experiences of the patients, physicians, and cancer immunotherapy researchers who are on the front lines. This is the incredible true story of the race to find a cure, a dispatch from the life-changing world of modern oncological science, and a brave new chapter in medical history.
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Surprisingly gripping
- De Kari Niles en 01-21-19
De: Charles Graeber
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A Mind for Sales
- Daily Habits and Practical Strategies for Sales Success
- De: Mark Hunter CSP
- Narrado por: Mark Hunter CSP, Henry O. Arnold
- Duración: 4 h y 52 m
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Mark Hunter’s own start in sales was inauspicious, to say the least. He was fired from his first two stints before he began to learn the lessons that he covers in A Mind for Sales. He discovered that sales can be incredibly rewarding, such as when your customers call you for advice, thanking you for improving their business, and letting you know they just referred you to colleagues. The difference is simply developing mindset and momentum habits.
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Easy Listening
- De Sunny Burns en 12-21-20
De: Mark Hunter CSP
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Agent of Influence
- How to Use Spy Skills to Persuade Anyone, Sell Anything, and Build a Successful Business
- De: Jason Hanson
- Narrado por: Jason Hanson
- Duración: 7 h y 7 m
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Discover how to use proven spy techniques to bolster your business strategies - from self-advocation to selling to interviewing - and ultimately make more money with this unique guide.
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Former CIA agent turns sales man
- De James M. en 11-11-19
De: Jason Hanson
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Courageous Cultures
- How to Build Teams of Micro-Innovators, Problem Solvers, and Customer Advocates
- De: Karin Hurt, David Dye
- Narrado por: Karin Hurt, David Dye, Amy Edmonson
- Duración: 5 h y 41 m
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From executives complaining that their teams don’t contribute ideas to employees giving up because their input isn’t valued—company culture is the culprit. Courageous Cultures provides a road map to build a high-performance, high-engagement culture around sharing ideas, solving problems, and rewarding contributions from all levels.
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Nothing new, stack of rehash
- De Amazon Customer en 08-08-20
De: Karin Hurt, y otros
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Life on Purpose
- How Living for What Matters Most Changes Everything
- De: Victor J. Strecher
- Narrado por: R.C. Bray
- Duración: 5 h y 34 m
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A pioneer in the field of behavioral science delivers a groundbreaking work that shows how finding your purpose in life leads to better health and overall happiness. Your life is a boat. You need a rudder. But it doesn't matter how much wind is in your sails if you're not steering toward a harbor - an ultimate purpose in your life. While the greatest philosophers have pondered purpose for centuries, today it has been shown to have a concrete impact on our health.
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A truly life-changing book
- De Radiant Dark en 11-05-16
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The Morning Mind
- Use Your Brain to Master Your Day and Supercharge Your Life
- De: Dr. Rob Carter III, Kirti Salwe Carter MBBS MPH
- Narrado por: Wayne Campbell
- Duración: 5 h y 48 m
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Unleash positive thinking and productive imagination and flip negative thoughts and behaviors into a lifetime to improve every aspect of your life - each morning, one day at a time.
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Just Brillant Love structural positive examples
- De Carter R en 01-22-19
De: Dr. Rob Carter III, y otros
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Outbounding
- Win New Customers with Outbound Sales and End Your Dependence on Inbound Leads
- De: William Miller
- Narrado por: Mike Terry
- Duración: 7 h y 5 m
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Many companies have let their sales people devolve into an order-taking, customer “farming” team where the focus is following up on inbound leads or just trying to upsell current customers. Conversely, this is the critical time in the life of a business when organizations with a team trained to sell outbound successfully will rise above the rest. Outbound selling can be intimidating even to the most senior rep, yet that same intimidation around cold calling and outbound sales can be transformed into confident success with the right tools at your disposal.
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Very good book
- De Alisha D. en 03-14-21
De: William Miller
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Limitless Mind
- Learn, Lead, and Live Without Barriers
- De: Jo Boaler
- Narrado por: Jo Boaler
- Duración: 6 h y 22 m
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In this revolutionary book, a professor of education at Stanford University and acclaimed math educator who has spent decades studying the impact of beliefs and bias on education, reveals the six keys to unlocking learning potential, based on the latest scientific findings.
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Title does not reflect audience
- De Oliver Nielsen en 05-02-20
De: Jo Boaler
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Think and Grow Rich: For the Modern Reader
- An Official Publication of the Napoleon Hill Foundation
- De: Napoleon Hill
- Narrado por: Rich Germaine
- Duración: 3 h y 44 m
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This audiobook provides a synopsis of the original 1937 text of Hill’s masterpiece, Think and Grow Rich. It extracts the key principles, instructions, and examples so that the modern professional, regardless of how busy he or she is, can benefit from the timeless wisdom found in Hill’s book. Regardless of your approach, when you commit yourself to practicing the steps outlined in this audiobook, you will surely open yourself up to great personal growth and momentum toward achieving your dreams.
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A good listen for review
- De Shane Hazlewood en 09-26-23
De: Napoleon Hill
Legendary advice
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New business must have!
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Just what I and my business needed!
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Very Informative and Interesting
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Entertaining
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Boring
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