
The Power of Instinct
The New Rules of Persuasion in Business and Life
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Narrado por:
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Kelli Tager
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De:
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Leslie Zane
Acerca de esta escucha
Award-winning Fortune 500 brand consultant and behavioral expert Leslie Zane shatters conventional marketing wisdom, showing listeners how to tap into the hidden brain where instinct prevails, creating a powerful network of connections that drive people to buy your product, company, or vision.
People don’t make decisions with their conscious mind, but on instinct. In The Power of Instinct, marketing consultant and behavioral science expert Leslie Zane shows that to grow a brand, business, or even a social movement, traditional persuasion tactics fall short. Instead, you must connect to the instinctive mind. And to do this, you need to understand the science of consumer choice and employ techniques that work with a person’s brain, not against it.
Zane uncovers the hidden network of connections that dictates the snap decisions we make and cracks the code on how to influence it. With a revolutionary set of rules for expanding the network, Zane shows us how to make any brand, business, political candidate, or idea the dominant instinctive choice. With science as your guide, as well as stories from the world’s most successful brands from McDonald's and Lululemon to the Yankees and Taylor Swift, you'll learn:
- What kind of messages create the greatest amount of positive associations;
- Why finding new customers accelerates growth and relying on existing ones is a trap;
- Why emotional stories are not enough to drive trial and long-term brand loyalty.
Whether you're an entrepreneur, Fortune 500 executive, marketing professional, or job seeker, mastering the power of instinct will help supercharge your growth and make whatever you’re selling the first choice for any audience.
©2024 Leslie Zane (P)2024 PublicAffairsLos oyentes también disfrutaron...
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Groundbreaking, riveting, and expertly told, The Breakthrough is the story of the game-changing scientific discoveries that unleash our natural ability to recognize and defeat cancer, as told through the experiences of the patients, physicians, and cancer immunotherapy researchers who are on the front lines. This is the incredible true story of the race to find a cure, a dispatch from the life-changing world of modern oncological science, and a brave new chapter in medical history.
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Surprisingly gripping
- De Kari Niles en 01-21-19
De: Charles Graeber
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Choose Your Story, Change Your Life
- Silence Your Inner Critic and Rewrite Your Life from the Inside Out
- De: Kindra Hall
- Narrado por: Kindra Hall
- Duración: 8 h y 37 m
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Choose Your Story, Change Your Life will help you take complete control of your self-stories and create the life you’ve always dreamed you’d have. Author Kindra Hall offers up a new window into your psychology, one that travels the distance from the frontiers of neuroscience to the deep inner workings of your thoughts and feelings.
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Not worth a credit
- De dale en 01-02-23
De: Kindra Hall
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Pivot or Die
- How Leaders Thrive When Everything Changes
- De: Gary Shapiro
- Narrado por: Gary Shapiro, Sean Pratt
- Duración: 7 h y 37 m
- Versión completa
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As CEO of the Consumer Technology Association ®, owner and producer of CES ®, Gary Shapiro has had a front row seat to the launch of nearly every recent major technology. He's seen tech companies rise and fall, and bankrupt entrepreneurs become billionaires. After more than four decades in the industry, he knows that leaders who make it in the tech world have one thing in common: they know how to pivot. Drawing upon detailed case studies, economic theory, and personal experience, Pivot or Die offers a behind-the-scenes look at the development of innovative technology and business strategies
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Shallow
- De Miguel en 12-28-24
De: Gary Shapiro
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The Purpose Code
- How to Unlock Meaning, Maximize Happiness, and Leave a Lasting Legacy
- De: Jordan Grumet
- Narrado por: Jordan Grumet
- Duración: 5 h y 25 m
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Worried about purpose? Most people are. But no one has to be. Brené Brown meets Malcolm Gladwell in this ground-breaking self-improvement book that reveals how to make a mark and how to set goals in life without falling into the anxiety traps of conventional success principles books. The ultimate in purpose anxiety relief, and a map for anyone to find happiness.
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Written by a doctor, so there's that.
- De Tony en 06-09-25
De: Jordan Grumet
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The Model Thinker
- What You Need to Know to Make Data Work for You
- De: Scott E. Page
- Narrado por: Jamie Renell
- Duración: 15 h y 45 m
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Work with data like a pro using this guide that breaks down how to organize, apply, and most importantly, understand what you are analyzing in order to become a true data ninja.
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It does not work on Audible
- De Hamilton Carvalho en 05-14-21
De: Scott E. Page
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How to Win an Information War
- The Propagandist Who Outwitted Hitler
- De: Peter Pomerantsev
- Narrado por: Matthew Waterson
- Duración: 8 h y 23 m
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In the summer of 1941, Hitler ruled Europe from the Atlantic to the Black Sea. Britain was struggling to combat his powerful propaganda machine, crowing victory and smearing his enemies as liars and manipulators over his frequent radio speeches, blasted out on loudspeakers and into homes. British claims that Hitler was dangerous had little impact against this wave of disinformation. Except for the broadcasts of someone called Der Chef, a German who questioned Nazi doctrine, and most importantly, a character created by the British propagandist Thomas Sefton Delmer, a unique weapon in the war.
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A charming but responsible take on a key issue
- De Catherine Spiller en 07-23-24
What I find particularly useful is how Zane's insights build upon the ideas shared by Byron Sharp in "How Brands Grow." Both authors emphasize the importance of creating mental availability and distinctive brand assets, but Zane takes it a step further by explaining the underlying instinctual processes. Most importantly, Leslie Zane not only provides the “what and why” but also pragmatic approaches to building long-term brand preference.
If you are interested in understanding and influencing consumer behavior, "The Power of Instinct" is a must-read. Leslie’s insights are equally relevant to individuals building their personal brand as they are to businesses.
A Must Read!!!
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Extremely insightful
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