In this VIDEO episode of the Next Level Selling Podcast, host Michael Paulk discusses the question that many salespeople ask, which is all too often: "How do I sell?" While sales techniques and processes are essential, Michael emphasizes understanding why customers BUY. Drawing from his experience and conversations with customers over the years, he shares the key factors influencing buying decisions. These include fair pricing, building customer trust and rapport, instilling confidence, and demonstrating value. Michael highlights the importance of being liked by customers and how it contributes to successful sales. He encourages salespeople to focus on these factors and adopt a consultative selling approach to achieve sales success.

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In this episode of the Next Level Selling podcast, Michael discusses three key areas that can help sales professionals improve their performance and achieve greater success. These areas include self-awareness, continuous learning, and resilience. Michael emphasizes the importance of understanding one's strengths and weaknesses, committing to lifelong learning, and developing the ability to bounce back from setbacks. By focusing on these areas, sales professionals can enhance their skills, achieve personal growth, and ultimately achieve their goals.