Natalie Plain, CEO and founder of Billion Dollar Beauty, saw her 12-year-old patented BrowBuddy tool gain new momentum on TikTok. After one organic video from a creator in Texas went viral, generating $10,000 in sales, the company put Spark ad spend behind it and achieved 3X growth in just one week.

In this episode, Natalie shares how her problem-solution based beauty company pivoted quickly to embrace TikTok Shop 18 months ago, starting with just one product and expanding to over 50 items. She explains how the platform has fundamentally changed her business by providing unprecedented distribution opportunities that weren't possible during the product's first decade on the market.

What You'll Learn in This Episode:

• The strategy that turned that initial success into 3X growth in just one week using Spark ads
• How Billion Dollar Beauty expanded from one product to over 50 items on TikTok Shop in 18 months
• The approach to building relationships with creators through gifting and maintaining those connections over time
• How TikTok's direct consumer communication enabled Billion Dollar Beauty to develop new versions of the BrowBuddy based on immediate customer feedback

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This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance. All claims related to brand products including, without limitation, the effectiveness, sales, or quality of such products are brand-reported and not endorsed or verified by TikTok.

Kayla, Director of Influencer Marketing, and Amanda, Director of Performance Marketing at VEGAMOUR, discovered that by creating a strategic feedback loop between creative and performance, they could harness TikTok's power for their hair growth and wellness brand. The leading plant technology company, known for their GRO Hair Serum, has seen remarkable success by focusing on influencer-generated content (IGC), which has driven 90% higher conversion rates compared to brand-created assets.

In this episode, the VEGAMOUR team shares how they scaled IGC by 73% year over year and developed a full-funnel approach that goes beyond last-click attribution. By partnering with their third-party measurement platform, they uncovered CPAs that were 51% lower than traditional attribution models showed, proving TikTok's significant halo effect across their entire business. They explain why transitioning from primarily low and mid-funnel campaigns to include top-of-funnel initiatives has been crucial for sustainable growth.

What You'll Learn in This Episode:

• How VEGAMOUR scaled influencer-generated content by 73% year-over-year after seeing 90% higher conversion rates with IGC compared to brand-created content
• Why their third-party measurement platform revealed CPAs 51% lower than last-click attribution suggested
• The strategic shift from focusing solely on conversion-oriented campaigns to adopting a full-funnel approach with video view and traffic campaigns
• How VEGAMOUR uses post-purchase survey data to quantify TikTok's halo effect on overall business sales
• Why TikTok Shop's frictionless checkout experience has become instrumental in accelerating the brand's growth

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This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance. All claims related to brand products including, without limitation, the effectiveness, sales, or quality of such products are brand-reported and not endorsed or verified by TikTok.

Catalina Leyva, Director of Retention and Social Commerce at MaryRuth’s, shares how TikTok Shop became a key growth lever for the brand—unlocking both community trust and cross-channel impact.

After just two to three creators organically drove over $200,000 in GMV in a single month, the MaryRuth’s team realized they had tapped into something they hadn’t seen anywhere else. By pairing that momentum with paid strategy and scaling creator outreach through automation, they built a high-performing engine of authentic content, product education, and commerce.

In this episode, Catalina shares how that TikTok-first approach didn’t just boost performance on-platform, it created a halo effect across Amazon and Shopify, driving a 30–40% lift in sales on key SKUs and influencing consumer behavior across the funnel.

What You’ll Learn in This Episode:

• How just 2–3 creators organically generated over $200,000 in GMV in a single month
• How TikTok Shop created a uniquely authentic space for creators to build trust through real product reviews
• Why combining organic creator momentum with paid ads accelerated brand growth
• The shift from manual creator outreach to automated scaling, fueling reach across key demographics
• How bundles and Super Brand Day activations drove a measurable spike in Amazon performance
• The quantifiable halo effect TikTok had on both Amazon and Shopify, including a 30–40% lift in certain SKUs
• Why authenticity and transparency became pillars of MaryRuth’s brand identity on TikTok

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This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance. All claims related to brand products including, without limitation, the effectiveness, sales, or quality of such products are brand-reported and not endorsed or verified by TikTok.

From the very beginning, Waterboy placed their bet on TikTok and it paid off. With a conviction that the platform was the best place to launch and grow, they focused their energy on building a highly engaged, authentic community. That decision shaped the entire business.

Their first major breakthrough came during presale. The team hit send on a text message, and traffic flooded their site. They sold out of inventory in under an hour, an "aha moment" that confirmed TikTok’s power to drive real-time demand.

Over time, their approach evolved from purely organic to layering in creators and paid campaigns. Still, TikTok remained the heartbeat of their brand, where culture, authenticity, and community came together.

That momentum spilled beyond the platform. They began to see halo effects on Amazon and in retail. More importantly, TikTok became a proof point in conversations with major retailers like Target and Walmart, helping them show up as a digitally native brand with real community traction.

For Waterboy, TikTok wasn’t just a marketing channel, it was the launchpad for everything that followed.

What You’ll Learn in This Episode:

• How Waterboy built a community of loyal followers before ever launching their product
• The “aha moment” when their pre-sale sold out in just one hour thanks to TikTok-driven demand
• How their TikTok-first strategy evolved from organic to paid to creator-powered storytelling
• The ripple effect of TikTok success across Amazon and retail
• How their presence on TikTok helped them unlock retail partnerships with major stores like Target and Walmart
• Why authenticity and community-first content remain central to their brand’s DNA

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This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance. All claims related to brand products including, without limitation, the effectiveness, sales, or quality of such products are brand-reported and not endorsed or verified by TikTok.

Lauren Hill, VP of Digital and e-commerce at ColorPop, recognized a major gap in their digital ecosystem and turned to TikTok Shop to fill it. The beauty brand, known for luxury formulas at affordable prices, has seen remarkable growth since joining the platform.

In this episode, Lauren shares their strategic approach to TikTok Shop campaigns, including a Valentine's Day initiative that 3X'd their revenue, and demonstrates how brands can thrive in the content-to-commerce environment.

What You'll Learn in This Episode:

• How ColorPop identified TikTok Shop as a critical missing piece in their digital ecosystem and saw major growth as both a commercial company and brand
• The cross-channel promotion strategy that delivered a 160% lift in GMV within just two months of joining the platform
• Why creating trial-focused product bundles exclusively for TikTok Shop helped them acquire new customers
• The structure of ColorPop's VIP creator program, including how they seed products to top affiliates before launch to strengthen partnerships
• How their Valentine's Day campaign investment led to 3X revenue growth and why GMV Max has become integral to their performance marketing strategy

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This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance. All claims related to brand products including, without limitation, the effectiveness, sales, or quality of such products are brand-reported and not endorsed or verified by TikTok.

Chris Herbert, CMO of Intake Breathing, transformed their business by leveraging TikTok Shop to achieve a 10X increase in daily revenue in just six months. After seeing another entrepreneur save her struggling business through TikTok, Chris recognized the platform's potential and developed a strategic approach that turned their magnetic nasal strip from an unknown product into one worn by celebrities on TV—without any PR involvement.

Chris shares his three-tiered "pyramid of revenue" approach: starting with affiliate creator partnerships as the foundation, enhancing results with GMV Max campaigns, and building deeper customer relationships through Lives.

What You'll Learn in This Episode:

• How Intake Breathing's viral magnetic nasal strip went from creator experimentation to being spotted on TV celebrities with zero PR effort
• Why Chris considers the TikTok Creator Center with affiliate outreach the "baseline" that any business can set up to succeed
• How GMV Max campaigns—which Chris calls "the best ad product in at least a decade"—automatically optimize creator content while meeting target ROAS
• The specific "camera down, nose up" demonstration technique that became their winning hook after a creator invented it
• Why LIVE sessions not only build trust and spike sales across all platforms but provide invaluable product insight from real customer questions

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This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance. All claims related to brand products including, without limitation, the effectiveness, sales, or quality of such products are brand-reported and not endorsed or verified by TikTok.

What if you could grow your business from $3,000 daily to over $2-3 million monthly in just 12-24 months? That's exactly what Akash, CEO of Better Alt, achieved through TikTok Shop. Starting in September 2023 as one of the platform's early adopters, Better Alt experienced an unprecedented surge in orders that completely transformed their business trajectory.

In this episode, Akash shares how authentic affiliate relationships, strategic platform features, and automation tools combined to create explosive growth for their natural supplements brand. He explains why TikTok fundamentally changed his perception of business growth potential, proving that with the right strategy and product, scaling from "0 to 100" in just one year isn't just possible—it's achievable.

What You'll Learn in This Episode:

• How Better Alt leveraged TikTok's authenticity to showcase natural supplements and grew from $3,000/day to $2-3 million/month in 12-24 months
• The specific moment their products went viral on TikTok Shop in September 2023, generating more orders than they'd seen in their entire two-year history
• Why building strong relationships with top affiliates became the foundation of their TikTok success strategy
• How participating in TikTok's Super Brand Day program delivered 80% new customers and valuable platform visibility
• The way switching from manual ads to GMV Max automation freed team bandwidth while maintaining profit margins and improving ad efficiency

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This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance. All claims related to brand products including, without limitation, the effectiveness, sales, or quality of such products are brand-reported and not endorsed or verified by TikTok.

In this episode, Patryk reveals his journey from using TikTok simply as a content platform for ingredient breakdowns to discovering the power of TikTok Shop integration. From his first viral moment that generated hundreds of orders to participating in TikTok's special live shopping events with platform-supported coupons, Patryk explains how TikTok has fundamentally shifted his role from a hands-on local business owner doing sampling events to a creator who can reach thousands of customers daily without leaving his office.

What You'll Learn in This Episode:

• How Patryk's content strategy of posting a minimum of four videos daily with detailed product breakdowns built a loyal audience before TikTok Shop was even available
• The moment Patryk woke up to 500 overnight orders, confirming TikTok Shop was "literally the future"
• Why TikTok's ad platform delivered superior ROI compared to other platforms, translating directly to sales rather than just followers
• How participating in TikTok's special live shopping programs with platform-supported coupons created "insane GMV" results
• The fundamental business model shift from physical sampling events to digital content creation that allowed Patryk to reach thousands daily instead of dozens

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This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance. All claims related to brand products including, without limitation, the effectiveness, sales, or quality of such products are brand-reported and not endorsed or verified by TikTok.