In this episode, Dan and Chris explore how AI is reshaping the bank marketing world—
and what marketing professionals need to do to stay ahead. From prompting effectively
in ChatGPT to building efficient workflows and bringing human insight to the table, this
episode outlines the skills that will define the next generation of marketing leaders.
You’ll hear how to shift from tactical task execution to strategic input, and how banks
can stand out in a sea of generic AI content by focusing on what makes them truly
different.
Key Topics Covered:
 Why AI won't replace marketers—but it will replace generic marketing
 The shift from doing to guiding: what the new marketing role looks like
 How to “prompt like a pro” and avoid generic, average results
 Turning your frontline staff and community events into rich AI inputs
 The power of systems thinking and creating reusable prompt workflows
 How brand voice, customer stories, and strategic judgment remain essential
 The emerging opportunity to differentiate as others automate generically
Resources Mentioned:
 Bank Marketing Show website: https://bankmarketingshow.com
 Subscribe to the Bank Marketing Minute for deeper dives after each episode
 YouTube channel: https://www.youtube.com/@bankmarketingshow
Call to Action:
Want help developing your AI workflows or improving how your team uses tools like
ChatGPT? Reach out to Dan or Chris through https://bankmarketingshow.com — we’re here to help.

Ep 87 – Essential Website Strategy Insights with Brent Feldman

Many community banks don’t hesitate to invest hundreds of thousands, or even millions, in a new brick and mortar branch—but balk at the cost of a new website. In this episode, we dive into why that mindset needs to change—and what a modern bank website should actually do.

Brent Feldman, CEO of Matchbox Design Group, joins us to unpack what makes a website work for banks, how to shift your team's mindset, and the most common traps banks fall into when building or rebuilding their sites.

Topics we cover:

· Why your website is more important than any physical branch

· The mindset banks need before starting a web project

· Common content mistakes (and how to fix them)

· Why residential lending ≠ mortgages

· WordPress vs. core CMS platforms

· Creating a digital branch that actually reflects your brand

Brent Feldman is the CEO of Matchbox Design Group, a website and marketing company focused on banks and credit unions based in St. Louis, Missouri. Brent leads digital strategy initiatives for the organization and is also the host of the Mix & Matchbox Podcast.

Links & Resources:

· Brent Feldman on LinkedIn: https://www.linkedin.com/in/brentfeldman

· Matchbox Design Group: https://www.matchboxdesigngroup.com

· Brent’s Podcast: Mix & Matchbox – featuring a banking series - https://matchboxdesigngroup.com/about/mix-matchbox-podcast-digital-marketing/

· Recommended Book: Smart Brevity by Jim VandeHei, Mike Allen, and Roy Schwartz

Learn more:
Website: bankmarketingshow.com
Sign up for our newsletter: bankmarketingminute.com
Contact Chris and Dan: contact@bankmarketingshow.com

Financial education isn't just about blogging — it’s one of the most powerful tools a community bank can use to connect with its audience, build trust, and drive long-term growth. And, it’s one that many customers are requesting – information and education from an institution they already trust.

In this episode, Dan and Chris unpack the real “why” behind financial education and dive deep into practical ways banks can use it to boost engagement and loyalty.

We discuss:
*Why financial education works better than promotional fluff
*Real-world delivery formats: blogs, workshops, bite-size videos, and more
*How to tailor your content for local relevance (and stand out from national
competitors)
*The ROI of financial education—even when results take time

Resources mentioned:
- Bankmarketingshow.com
- For more on this topic, check out our newsletter at bankmarketingminute.com
- 90-Day Checklist – email us at contact@bankmarketingshow.com