In this Luxe minisode, Sherra sits down with advertising expert Robert Brill, founder of Brill Media, to demystify the world of paid ads. If you’ve ever felt lost in the world of Facebook, Meta, or Google ads — or unsure if they even work — this episode breaks it all down with clarity and strategy.

You’ll learn:

• What “media buying” really is (and why most beauty pros skip it)

• Why clicks and likes don’t pay the bills — conversions do

• How small beauty businesses can compete with big brands using smart targeting

• The power of SOPs and hiring to scale sustainably

• Why the right ad partner is key to hitting your next income milestone

Whether you're just getting started with ads or ready to scale with strategy, this episode gives you the foundational tools — and mindset — to run profitable campaigns.

💡 Want to go deeper?

DM “success” to @luxebeautyandbodyco on Instagram to get your roadmap into the Scale to 6 Figures Academy. It’s time to turn listeners into implementers and grow your beauty business the real way.

Struggling to turn Instagram interest into consistent bookings? In this episode, Sherra coaches a beauty pro through building a real system behind the scenes—so clients don’t just follow, they actually book (and keep coming back).

You’ll learn:

🎯 Why segmenting your email list is crucial for growth

🎯 The difference between campaigns and automated flows (and how to use both)

🎯 Easy tools to get started with email + text marketing

🎯 What platforms Sherra recommends instead of Shopify email

🎯 How Sherra generated nearly $800K just from nurturing her audience

🎯 The #1 mindset shift that turns emails into income

This episode is your step-by-step roadmap to build a real client communication system that sells for you—even when you're off the clock

💡 Want to go deeper?

DM “success” to @luxebeautyandbodyco on Instagram to get your roadmap into the Scale to 6 Figures Academy. It’s time to turn listeners into implementers and grow your beauty business the real way.

In this Beauty Business Breakthroughs minisode, you’re getting an inside look at a powerful coaching moment inside the Scale to Six Figures Academy. Sherra coaches a seasoned massage therapist who's ready to expand into body sculpting—but feeling overwhelmed trying to balance business, certifications, and mom life.

If you’ve ever felt stuck between your big goals and your real-life responsibilities, this episode is your permission slip to simplify and keep moving forward. Sherra breaks down:

• Why doing “all the things” can stall your progress

• How to break certifications into manageable, achievable steps

• The smart order to learn body sculpting techniques

• How to make progress even with limited time

• Why adding services slowly still leads to big growth

This minisode is a reminder that success doesn't require burnout—it requires strategy, structure, and consistency. Whether you're in the middle of a pivot or just starting to scale, this episode will give you the clarity and momentum to keep going. Want to go deeper? DM “success” to @luxebeautyandbodyco on Instagram to get your roadmap into the Scale to 6 Figures Academy. It’s time to turn listeners into implementers and grow your beauty business the real way.