Episodios

  • How to Use Paid Ads Strategically to Grow Your Beauty Business

    How to Use Paid Ads Strategically to Grow Your Beauty Business
    May 24 2025

    In this Luxe minisode, Sherra sits down with advertising expert Robert Brill, founder of Brill Media, to demystify the world of paid ads. If you’ve ever felt lost in the world of Facebook, Meta, or Google ads — or unsure if they even work — this episode breaks it all down with clarity and strategy.

    You’ll learn:

    • What “media buying” really is (and why most beauty pros skip it)

    • Why clicks and likes don’t pay the bills — conversions do

    • How small beauty businesses can compete with big brands using smart targeting

    • The power of SOPs and hiring to scale sustainably

    • Why the right ad partner is key to hitting your next income milestone

    Whether you're just getting started with ads or ready to scale with strategy, this episode gives you the foundational tools — and mindset — to run profitable campaigns.

    💡 Want to go deeper?

    DM “success” to @luxebeautyandbodyco on Instagram to get your roadmap into the Scale to 6 Figures Academy. It’s time to turn listeners into implementers and grow your beauty business the real way.
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    33 m
  • Booked & Busy: How to Turn Followers Into Repeat Clients

    Booked & Busy: How to Turn Followers Into Repeat Clients
    May 23 2025

    Struggling to turn Instagram interest into consistent bookings? In this episode, Sherra coaches a beauty pro through building a real system behind the scenes—so clients don’t just follow, they actually book (and keep coming back).

    You’ll learn:

    🎯 Why segmenting your email list is crucial for growth

    🎯 The difference between campaigns and automated flows (and how to use both)

    🎯 Easy tools to get started with email + text marketing

    🎯 What platforms Sherra recommends instead of Shopify email

    🎯 How Sherra generated nearly $800K just from nurturing her audience

    🎯 The #1 mindset shift that turns emails into income

    This episode is your step-by-step roadmap to build a real client communication system that sells for you—even when you're off the clock

    💡 Want to go deeper?

    DM “success” to @luxebeautyandbodyco on Instagram to get your roadmap into the Scale to 6 Figures Academy. It’s time to turn listeners into implementers and grow your beauty business the real way.
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    12 m
  • Real Talk: Building a Beauty Biz Without Burning Out

    Real Talk: Building a Beauty Biz Without Burning Out
    May 16 2025

    In this Beauty Business Breakthroughs minisode, you’re getting an inside look at a powerful coaching moment inside the Scale to Six Figures Academy. Sherra coaches a seasoned massage therapist who's ready to expand into body sculpting—but feeling overwhelmed trying to balance business, certifications, and mom life.

    If you’ve ever felt stuck between your big goals and your real-life responsibilities, this episode is your permission slip to simplify and keep moving forward. Sherra breaks down:

    • Why doing “all the things” can stall your progress

    • How to break certifications into manageable, achievable steps

    • The smart order to learn body sculpting techniques

    • How to make progress even with limited time

    • Why adding services slowly still leads to big growth

    This minisode is a reminder that success doesn't require burnout—it requires strategy, structure, and consistency. Whether you're in the middle of a pivot or just starting to scale, this episode will give you the clarity and momentum to keep going. Want to go deeper? DM “success” to @luxebeautyandbodyco on Instagram to get your roadmap into the Scale to 6 Figures Academy. It’s time to turn listeners into implementers and grow your beauty business the real way.
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    8 m
  • Simplify to Scale: Smart Pricing & Service Packages for Beauty Pros

    Simplify to Scale: Smart Pricing & Service Packages for Beauty Pros
    May 8 2025

    In this Beauty Business Breakthroughs minisode, Shara breaks down one of the most confusing parts of building a beauty business: pricing your services and packaging them with clarity.

    If you’ve ever second-guessed what to charge—or felt overwhelmed trying to price each service individually—this episode is for you.

    Shara shares the simple strategy she used to grow a booked-out beauty business:

    ✅ Price based on time, not complexity ✅ Know what others in your area are charging ✅ Build client trust through clarity and consistency

    This episode is all about keeping it simple so you can stay profitable, confident, and fully booked.

    💡 Want to go deeper?

    DM “success” to @luxebeautyandbodyco on Instagram to get your roadmap into the Scale to 6 Figures Academy. It’s time to turn listeners into implementers and grow your beauty business the real way.
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    7 m
  • Building a Wellness Brand with Authenticity with JoJo Streubing

    Building a Wellness Brand with Authenticity with JoJo Streubing
    Nov 14 2024
    In this episode of Beauty Business Breakthroughs, We unlock the secrets of what it takes to leave a secure corporate job and leap into the world of entrepreneurship. Our guest Jojo Streubing, recounts her incredible journey from a high-flying career in tech sales to launching a successful wellness business. Unfulfilled by the corporate grind, Jojo's passion for wellness led her to start a CBD franchise, which quickly grew into Altered States Wellness, a thriving wellness center. Her story is a testament to the transformative power of following your true passions and offers valuable insights for anyone considering a career change. Rebranding a business is no small feat. Jojo and Shara discuss the multifaceted process of rebranding, sharing both the challenges and the triumphs encountered along the way. Inspired by Donald Miller's story brand approach, they dive into the importance of storytelling in branding and how simplifying your message can deepen consumer engagement. They also touch on the critical role of building personal connections and relationships in establishing a successful brand, especially in service-oriented industries. This segment is packed with practical advice for anyone looking to evolve their brand identity. And if you have ever wondered what it takes to move from being a franchisee to a franchisor? Then join in and listen as Jojo offers an inside look at the financial and operational aspects of running Float Therapy Studios. They explore the upfront costs and the comprehensive support systems available, including online training, on-site visits, and marketing guidance. Jojo also shares her experiences in creating standard operating procedures and leveraging AI tools to improve communication and operational efficiency. If you're considering franchising as a business model, this episode is a must-listen, filled with actionable insights and inspiring stories. Episode Quotes: "Leaving a secure corporate job was one of the toughest decisions I've made, but my passion for wellness was calling me." - JoJo Streubing "I felt unfulfilled by the corporate grind, and starting a CBD franchise was the first step towards creating Altered States Wellness." - JoJo Streubing "Rebranding a business is no small feat. It’s a multifaceted process that involves both challenges and triumphs." - JoJo Streubing "Inspired by Donald Miller's story brand approach, we found that simplifying our message can significantly deepen consumer engagement." - JoJo Streubing "Building personal connections and relationships is critical in establishing a successful brand, especially in service-oriented industries." - JoJo Streubing "Moving from being a franchisee to a franchisor was a significant shift, and it required a deep understanding of both financial and operational aspects." - JoJo Streubing "There are substantial upfront costs, but the comprehensive support systems, including online training and on-site visits, make it manageable." - JoJo Streubing "Creating standard operating procedures and leveraging AI tools have been crucial in improving communication and operational efficiency." - JoJo Streubing Key Topics: Jojo's journey from a tech sales career to starting a wellness business.Motivation and challenges in leaving a corporate job for entrepreneurship.Founding Altered States Wellness and the growth of her CBD franchise.Challenges and successes in rebranding a business.Inspired by Donald Miller's StoryBrand approach.Importance of storytelling and message simplification in branding.Building personal connections and relationships for brand success.Transition from being a franchisee to a franchisor.Financial and operational aspects of running Float Therapy Studios.Upfront costs and support systems (online training, on-site visits, marketing guidance).Creating standard operating procedures and using AI tools for communication and efficiency. Resources: Visit https://luxebeautyandbodyco.com/products/scale-to-six-figures-academy for The Fully Booked Accelerator program. JoJo Streubing Website: https://alteredstateswellness.com Social Media Handles: JoJo Streubing Instagram: https://www.instagram.com/alteredstateswellness JoJo Streubing Linkedin: https://www.linkedin.com/in/joannstruebing/Shara Instagram: https://www.instagram.com/luxebeautyandbodyco/Shara Facebook: https://www.facebook.com/LuxeBeautyNBodyCo Call to Action: Join our Get Fully Booked Accelerator Program to achieve extraordinary success in your beauty business. Send us a direct message on Instagram with the word "success" for more details. For Tour https://luxe-beauty-and-body-academy.thinkific.com/courses/fast-track JoJo Streubing Website: https://alteredstateswellness.com to learn more about franchise opportunities with Altered States Wellness.
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    33 m
  • Emotional Intelligence and Marketing Mastery for Beauty Entrepreneurs with Emanuel Rose

    Emotional Intelligence and Marketing Mastery for Beauty Entrepreneurs with Emanuel Rose
    Oct 31 2024
    In this episode of Beauty Business Breakthroughs, We unlock the secrets of skyrocketing your beauty business revenue with insights of our guest Emanuel Rose, a sales and marketing maestro with an unexpected background in massage therapy. Learn the indispensable tactics of building and utilizing customer lists, starting with simple tools like Excel or Google Sheets, and graduate to sophisticated email and SMS campaigns that truly nurture client relationships. Emanuel also recounts his own eye-opening experience with the impact of intentional and consistent communication on his business’s bottom line. From leveraging real-time search leads and anonymous visitor identification to mastering pay-per-click ads on social media, Emanuel and Shara covers it all. Understand the importance of knowing where your audience mingles online and how to craft targeted marketing efforts. Plus, offering tiered service options and honing emotional intelligence in client interactions are explored as game-changers for your business success. This episode is a treasure trove of practical tips and real-life examples designed to elevate your beauty business to new heights! Episode Quotes: "Unlocking the secrets of skyrocketing your beauty business revenue starts with understanding your customers. Building and utilizing customer lists, even with simple tools like Excel or Google Sheets, can lay the foundation for sophisticated email and SMS campaigns." - Emanuel Rose "Intentional and consistent communication with your clients can have a profound impact on your business’s bottom line. It's all about nurturing those relationships." - Emanuel Rose "Generating and converting leads in the beauty service industry requires a multi-faceted approach. Leveraging real-time search leads and anonymous visitor identification can give you an edge." - Emanuel Rose "Mastering pay-per-click ads on social media is crucial. It's not just about knowing where your audience is online but crafting targeted marketing efforts that resonate with them." - Emanuel Rose "Offering tiered service options can cater to different client needs and budgets, enhancing customer satisfaction and loyalty." - Emanuel Rose "Honing emotional intelligence in client interactions is a game-changer. Understanding and responding to your clients' emotional cues can significantly boost your business success." - Emanuel Rose Key Topics: Importance of starting with simple tools like Excel or Google Sheets. Transitioning to more sophisticated email and SMS campaigns to nurture client relationships. Impact of regular and deliberate communication on business revenue. Personal experiences demonstrating the benefits of consistent client interaction. Strategies specific to the beauty service industry. Using real-time search leads and anonymous visitor identification. Utilizing social media for targeted marketing efforts. Understanding where the audience spends time online. Tailoring marketing campaigns to the habits and preferences of the target audience. Benefits of providing different service levels to meet various client needs and budgets. Enhancing business success through understanding and responding to clients' emotional cues. Resources: Visit https://luxebeautyandbodyco.com/products/scale-to-six-figures-academy for The Fully Booked Accelerator program. Emanuel Rose Website: https://emanuelrose.com/ to learn more and get connected. Social Media Handles: Emanuel Rose Instagram: https://www.instagram.com/strategice/ Emanuel Rose Linkedin: https://www.linkedin.com/in/b2b-leadgeneration/ Emanuel Rose Facebook: https://www.facebook.com/StrategicEmarketingShara Instagram: https://www.instagram.com/luxebeautyandbodyco/Shara Facebook: https://www.facebook.com/LuxeBeautyNBodyCo Join our Get Fully Booked Accelerator Program to achieve extraordinary success in your beauty business. Send us a direct message on Instagram with the word "success" for more details. For Tour https://luxe-beauty-and-body-academy.thinkific.com/courses/fast-track Emanuel Rose Website: https://emanuelrose.com/ for his books and order them. Also on amazon at amazon.com/author/emanuelrose
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    29 m
  • Achieving Top Google Rankings for Your Beauty Business with Brandon Leibowitz

    Achieving Top Google Rankings for Your Beauty Business with Brandon Leibowitz
    Oct 17 2024
    In this episode of Beauty Business Breakthroughs, We unlock the secrets to boosting your beauty business's online presence with our guest Brandon Leibowitz, a SEO expert. Brandon joins Shara and takes us through his journey from juggling a full-time job to becoming a digital marketing powerhouse. Brandon shares invaluable insights on the evolution of digital marketing, diving into the essentials of social media, email marketing, and SEO. Brandon's story is not just about his professional growth but also a testament to the power of persistence and the entrepreneurial spirit. If you have ever wondered how to make SEO work then this episode is what you need. Our chat with Brandon is what you need as we get into the nitty-gritty of setting realistic SEO expectations and strategies that work, especially in competitive markets. Discover why achieving high organic rankings could take six months to a year and learn the practical steps needed to enhance your SEO game. From content optimization and link-building to mastering Google My Business, Brandon shares tips that can help establish your authority and trust with Google. Tune in for an episode packed with actionable advice like using descriptive keywords in image file names and leveraging free SEO resources, to give your beauty business the edge it needs. Don't miss this episode packed with strategies to transform your online visibility! Episode Quotes: "I started out juggling a full-time job while diving into digital marketing, but persistence and passion for the field led me to become a digital marketing powerhouse." - Brandon Leibowitz "The evolution of digital marketing has been fascinating, and it's essential to keep up with social media, email marketing, and SEO trends." - Brandon Leibowitz "Achieving high organic rankings often takes six months to a year, especially in competitive markets." - Brandon Leibowitz "It's crucial to set realistic expectations and understand that SEO is a long-term strategy." - Brandon Leibowitz "Content optimization and link-building are fundamental to enhancing your SEO game." - Brandon Leibowitz "Mastering Google My Business is key to establishing your authority and trust with Google." - Brandon Leibowitz "Use descriptive keywords in image file names to improve your visibility." - Brandon Leibowitz "My story is a testament to the power of persistence and the entrepreneurial spirit in achieving success." - Brandon Leibowitz Key Topics: Transition from juggling a full-time job to becoming a digital marketing expert; Insights into his professional growth and the evolution of digital marketing. The importance and impact of social media and effective email marketing strategies. Key SEO principles and practices. Realistic timelines for achieving high organic rankings. Content optimization techniques and strategies that work in competitive markets. Effective link-building practices and mastering Google My Business for better online authority and trust. Power of using descriptive keywords in image file names and leveraging free SEO resources to enhance online visibility. The importance of persistence in achieving success. Encouragement for entrepreneurial efforts in digital marketing. Resources: Visit https://luxebeautyandbodyco.com/products/scale-to-six-figures-academy for The Fully Booked Accelerator program. Brandon Leibowitz Website: https://seooptimizers.com/ for all your SEO tips and help. Social Media Handles: Brandon Instagram: https://www.instagram.com/leibowitzbrandon/ Brandon Facebook: https://www.facebook.com/BrandonLeibs/ Brandon Youtube: https://www.youtube.com/c/BrandonLeibowitz Shara Instagram - https://www.instagram.com/luxebeautyandbodyco/ Shara Facebook - https://www.facebook.com/LuxeBeautyNBodyCo Join our Get Fully Booked Accelerator Program to achieve extraordinary success in your beauty business. Send us a direct message on Instagram with the word "success" for more details. For Tour https://luxe-beauty-and-body-academy.thinkific.com/courses/fast-track Book Your Free SEO Website Consultation here https://seooptimizers.com/free-website-analysis/
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    22 m
  • Navigating the Online Business World for Beauty Professionals with Cailen Ascher

    Navigating the Online Business World for Beauty Professionals with Cailen Ascher
    Oct 3 2024
    In this episode of Beauty Business Breakthroughs, We unlock the secrets to transforming your beauty expertise into a thriving online business with business coach, our guest Cailen Ascher, on creating lucrative online programs and passive income streams tailored for beauty professionals. Cailen joins Shara and offers invaluable insights on leveraging your skills to craft online courses that generate income without demanding more of your precious time. We also touch on the evolving landscape of education and how hands-on experience can often outweigh traditional degrees, giving you the edge you need in today’s fast-paced world. If you have ever been curious about transitioning careers seamlessly then tune into this episode where Cailen shares her personal journey from interior design to yoga instruction and finally to business coaching. In our chat with Cailen, we discuss the importance of finding your niche and building a scalable coaching business that offers both financial stability and a balanced lifestyle. Discover the power of group coaching programs and how they can help you maintain a three-day work week while still achieving a six-figure revenue stream. Plus, don't miss out on the special free gift designed to kickstart your journey towards a successful and balanced coaching business! Episode Quotes: "Transforming your beauty expertise into a thriving online business doesn't just happen overnight. It requires strategic planning and leveraging your skills to craft online courses that generate income without demanding more of your precious time." - Cailen Ascher "Passive income streams are a game-changer for beauty professionals. By setting up online programs, you can create a consistent revenue flow that allows you to focus on what you love without the constant grind."- Cailen Ascher "The landscape of education is rapidly changing. Hands-on experience often outweighs traditional degrees, giving you the edge you need in today’s fast-paced world."- Cailen Ascher "Transitioning careers can be daunting, but finding your niche is crucial. It’s about identifying what you’re passionate about and how you can serve others through that passion."- Cailen Ascher "A scalable coaching business offers both financial stability and a balanced lifestyle. The key is to create group coaching programs that allow you to maintain a three-day work week while still achieving a six-figure revenue stream."- Cailen Ascher "My journey from interior design to yoga instruction and finally to business coaching has taught me the importance of adaptability and finding what truly resonates with you."- Cailen Ascher "Group coaching programs are incredibly powerful. They enable you to help more people in less time, creating a win-win situation for both you and your clients."- Cailen Ascher"Maintaining a work-life balance is crucial for long-term success. By structuring your business in a way that supports a three-day work week, you can enjoy both professional and personal fulfillment."- Cailen Ascher Key Topics: Strategies for leveraging beauty skills to create a successful online business. Steps to design online programs that generate significant income and ways to ensure these programs do not require constant attention. Developing passive income sources specifically for beauty professionals and benefits of having a consistent revenue flow with minimal ongoing effort. The shift from traditional degrees to hands-on experience; how practical experience can provide a competitive edge in the current market. Insights on moving seamlessly between different career paths. Importance of identifying and focusing on a specific niche and how finding the right niche can lead to business success. Creating a coaching business model that is both scalable and sustainable. Structuring group coaching to support a flexible work schedule and advantages of group coaching for reaching more clients effectively. Techniques for structuring a business to allow for a three-day work week while balancing financial stability with a manageable workload and achieving a balanced lifestyle while maintaining high revenue. Details about a special offer to help listeners start their own successful and balanced coaching business. Resources: Visit https://luxebeautyandbodyco.com/products/scale-to-six-figures-academy for The Fully Booked Accelerator program. Join Cailen Ascher’s 100K Coaching Community Facebook Group: https://www.facebook.com/groups/100kcoachcommunity Social Media Handles: Cailen Ascher Instagram: https://www.instagram.com/cailen.ascher/ Shara Instagram - https://www.instagram.com/luxebeautyandbodyco/ Shara Facebook - https://www.facebook.com/LuxeBeautyNBodyCo Join our Get Fully Booked Accelerator Program to achieve extraordinary success in your beauty business. Send us a direct message on Instagram with the word "success" for more details. For Tour https://luxe-beauty-and-body-academy.thinkific.com/courses/fast-track...
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    26 m
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