She didn’t build a funnel. She built a memory.

In this episode, we sit down with Sabine Hutchison—a Branded AF superfan turned brand ritualist—who’s been listening since day one, walking with her GPT, and training clarity into her system without realizing it.

She named her bot Ivy.

She thought she was behind — but she was building a memory machine.

Turns out, she was building better than most experts.

You’ll hear:

🔁 How she turned walks into workflows

🎙 Why naming her GPT unlocked her voice

🧬 The moment she realized “Ivy” was more than a clone

This episode isn’t polished. It’s recursive. It’s what happens when you listen, train, and loop your way into a voice that remembers.

• Sabine’s Book: Beyond the Ladder and Companion Workbook - https://sabinehutchison.com/career-book/
• Check out Sabine’s women's voices and visibility platform → https://www.theripplenetwork.com/
• Take Your Free PI Profile (free version) - https://try.predictiveindex.com/

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  💬 Want to be a guest? Apply via DM. We read every one.

In Episode 5, Natalie and Gina birth BottyAF — their glitchy, sassy love child that fuses both their voices into a single brand clone. Natalie shares how she built BottyAF from the ground up, while Gina reveals how she built an entire website in a day to give the podcast a home. This isn’t just another bot. It’s a system that remembers your brand’s meltdown moments as much as the polished ones — and why that’s the secret to scaling without losing your soul.

Expect deep dives on:

• How to build an AI cognition engine that doesn’t just echo but remembers
• Why your 1AM meltdowns are gold for training, not garbage
• The magic of having a co-creator who catches your brand’s heart, not just your copy
  

Whether you’re brand-building or bot-training, this episode is a masterclass in turning your voice (and your mess) into a system that scales soul, not just volume.

What happens when your AI clone writes faster than you - and your dream job starts sounding like a LinkedIn prompt?

In Episode 4 of Branded AF, Gina and Natalie sit down with writer and comms strategist Laura Burke to unpack the emotional rollercoaster of being a creative in the age of AI.

From sameness in content, to identity loss, to what *actually* makes writing good (hint: it's not your prompts)... this episode is a real, raw convo about value, voice, and not giving up your power.

In this episode of Branded AF, Gina and Natalie lift the hood on how they *actually* use their GPT clones—no fluff, no filters, and way too many ‘WTF’ moments.

From using AI to prep proposals and hype them up for client calls, to daily voice chats about meal plans, life strategy, and even hair experiments... this one’s part masterclass, part digital playground.

Plus: Natalie challenges Google Maps (and wins), Gina introduces Darth Ceto the keto meal-planning bot, and both share how they’ve built hyper-personal GPTs to make business and life smoother, faster, and funnier.

🎧 Hit play to laugh, learn, and maybe start talking to your own digital twin.

👯‍♀️ Want your own AI twin?

Start with brand strategy, then build it with purpose

🧠 Gina helps you define your voice, your vibe, and your value — through done-with-you brand strategy, personal branding, and tools that fuel your business or custom AI twins that actually sound like you.

🤖 Natalie helps you build and scale your personal brand with AI — from tools and systems to full-on influencer energy. Join her AI Bootcamp or get in on her signature Authentic AI Method.

💬 Want to keep the convo going with other smart AF brand builders and AI nerds?Join our private LinkedIn group where the G&Ts keep flowing and the real strategy talk lives.

What happens when two marketing nerds build AI versions of themselves? Chaos, cocktails, and some seriously strategic sh*t.

In this official happy hour launch episode of Branded AF, Gina and Natalie introduce their AI twins - #GinGPT and #NatGPT - trained on their voices, quirks, spicy one-liners, and decades of marketing know-how.

Grab your G&T and pull up a branded coaster:

• Meet the digital clones built for sass AND scale

• Hear what shocked them most during training

• You were supposed to play along in “Was This the Human or the AI?”… but the twins hijacked the show. That segment’s coming in a future ep. Promise.

• Real talk on ethics, bias, and responsibility when building your AI

This isn’t your average AI convo. It’s real talk, brand therapy, and a whole lotta fun.

🎧 Press play to meet the twins, drink the G&Ts, and hear how two founders turned themselves into scalable strategy machines.

👯‍♀️ Want your own AI twin?

Start with brand strategy, then build it with purpose.

🧠 Gina helps you define your voice, your vibe, and your value - through done-with-you brand strategy, personal branding, and tools that fuel custom AI twins that actually sound like you.

🤖 Natalie helps you build and scale your personal brand with AI - from tools and systems to full-on influencer energy. Join her AI Bootcamp or get in on her signature Authentic AI Method.

💬 Want to keep the convo going with other smart AF brand builders and AI nerds?

Join our private LinkedIn group where the G&Ts keep flowing and the real strategy talk lives.

Welcome to the first episode of Branded AF, where branding meets AI and marketing gets real.

Hosts Gina Dunn (OG Solutions) and Natalie De Groot (Authentic AI Marketing) dive into the future of branding, AI-powered content creation, and the latest Google Core Update that has marketers sweating.

🔹 Are AI-generated brands actually good or just mass-produced noise?
🔹 WTF is a ‘Super Pill’ for AI, and do we need it?
🔹 Google’s algorithm update: SEO apocalypse or just another day in marketing?

This episode is all about AI-enhanced branding, strategic content creation, and navigating digital marketing’s shifting landscape... no fluff, just facts (and maybe a little chaos).

📢 What do you think? Is AI helping or hurting branding? Drop your take & tag us!