When my house insurance doubled, I realized most retailers are stuck in transaction tunnel vision—treating customers like one-night stands instead of building lifetime relationships.

This episode breaks down the Customer Lifetime Value formula that separates genius marketers from those throwing money at the wall. Discover why a $30 customer can be worth $1,380 over time, and learn three strategies to increase CLV immediately.

You'll Learn:

• The simple CLV formula (no PhD required)
• Why understanding CLV transforms your marketing spend
• How to identify your most valuable customer segments
• Three concrete strategies to boost lifetime value

Stop chasing quick wins and start building profitable long-term relationships. When you know each customer's true worth, you can invest like a genius while competitors can't compete.

What does scaling past 8 figures really allow you to achieve? I thought my answer was too silly to share at first - maybe I could finally shop without obsessively checking price tags. But our purchasing psychology runs deeper than we think, and that's exactly what makes these sales strategies so powerful.

In this episode, I'm breaking down three game-changing techniques that most independent retailers aren't using, but should be.

What You'll Learn:

• The exact psychology behind why these strategies work
• Real-world implementation examples for both online and offline stores
• Technical setup tips and recommended tools
• How to test and track results effectively

Action Step: Pick one strategy and test it in the next two weeks. DM me your results - I read every message!

Sal

Halfway through 2025, I woke up facing a massive decision that would change everything. An opportunity I'd been thinking about for five years suddenly became viable - but it meant scrapping our entire plan for the rest of the year.

In this episode, I'm sharing the exact 4-step half-yearly reset framework I used to navigate this crossroads. You'll learn how to identify what's truly working in your business (versus what you think is working), conduct a brutal audit of what's draining your resources, and make strategic pivot decisions with CEO-level confidence.

This isn't about chasing the next shiny object - it's about making calculated moves that amplify your existing success. Perfect for established business owners who need clarity on whether to stay the course or make a bold change.

What you'll discover:
• The "great ideas board" system that prevents costly distractions
• How to audit what's working vs. what's draining you
• The refocusing technique that cuts through decision paralysis
• When to pivot your business plan mid-year (and when not to)

Ready to stop second-guessing and start making moves that matter?

-Sal