When my house insurance doubled, I realized most retailers are stuck in transaction tunnel vision—treating customers like one-night stands instead of building lifetime relationships.

This episode breaks down the Customer Lifetime Value formula that separates genius marketers from those throwing money at the wall. Discover why a $30 customer can be worth $1,380 over time, and learn three strategies to increase CLV immediately.

You'll Learn:

• The simple CLV formula (no PhD required)
• Why understanding CLV transforms your marketing spend
• How to identify your most valuable customer segments
• Three concrete strategies to boost lifetime value

Stop chasing quick wins and start building profitable long-term relationships. When you know each customer's true worth, you can invest like a genius while competitors can't compete.

What does scaling past 8 figures really allow you to achieve? I thought my answer was too silly to share at first - maybe I could finally shop without obsessively checking price tags. But our purchasing psychology runs deeper than we think, and that's exactly what makes these sales strategies so powerful.

In this episode, I'm breaking down three game-changing techniques that most independent retailers aren't using, but should be.

What You'll Learn:

• The exact psychology behind why these strategies work
• Real-world implementation examples for both online and offline stores
• Technical setup tips and recommended tools
• How to test and track results effectively

Action Step: Pick one strategy and test it in the next two weeks. DM me your results - I read every message!

Sal

Halfway through 2025, I woke up facing a massive decision that would change everything. An opportunity I'd been thinking about for five years suddenly became viable - but it meant scrapping our entire plan for the rest of the year.

In this episode, I'm sharing the exact 4-step half-yearly reset framework I used to navigate this crossroads. You'll learn how to identify what's truly working in your business (versus what you think is working), conduct a brutal audit of what's draining your resources, and make strategic pivot decisions with CEO-level confidence.

This isn't about chasing the next shiny object - it's about making calculated moves that amplify your existing success. Perfect for established business owners who need clarity on whether to stay the course or make a bold change.

What you'll discover:
• The "great ideas board" system that prevents costly distractions
• How to audit what's working vs. what's draining you
• The refocusing technique that cuts through decision paralysis
• When to pivot your business plan mid-year (and when not to)

Ready to stop second-guessing and start making moves that matter?

-Sal

Ever had that fantasy where your business suddenly blows up online and everything changes overnight?

In this episode, I sit down with Lisa Sjöblom—a digital growth strategist and operations expert—to unpack the real story of what happens when your business goes viral. Together, we talk about the traffic surge, the customer service avalanche, the unexpected pressure on operations… and the surprising truth that more eyeballs don’t always mean more sales.

Lisa brings her no-fluff take on digital scaling, and I share what I learned from my own viral moment—the good, the chaotic, and what I’d do differently next time.

If you’re building an ecommerce or retail brand, and dreaming of your “big break,” this is your reality check. Because visibility without preparation can cost you more than you think.

💬 We talk about:

• What actually breaks when your content takes off

• How to prepare your backend before growth hits

• The hidden costs of virality

• Building a business that’s built to last—not just built to go viral

Let’s get into it.

—Sal

What if your audience knew exactly when and why to buy—without you constantly reminding them?

In this episode, I sit down with Natalie Santini, founder of Sew Hungry Hippie, to unpack how she turned her loyal followers into paying customers—from day one. With no marketing degree, no fancy funnels, and no burnout, Natalie built an engaged community that buys because she shows up consistently, with value and joy.

Here’s what we cover:

• How Natalie “trains” her audience to purchase without being pushy

• The secret sauce behind her repeat sales and live selling success

• Her strategy for balancing life, business, and creativity

• Why authenticity + simplicity is the new sales strategy

This is for every business owner who’s tired of chasing sales and is ready to build a community that wants to buy.

🎧 Subscribe for more insights like these every week.

Can we talk about something that's been driving me absolutely crazy? I keep seeing you amazing business owners setting these big, juicy revenue goals for your promotions - and I'm talking $10K, $50K, even $100K - only to watch you hit the wall halfway through wondering if it was even possible in the first place.

Sound familiar? Yeah, I thought so.

Here's the thing - I used to do this too. I'd get all excited about a new promotion, pull some round number out of thin air, and declare "THAT'S my goal!" Then I'd spend the entire promotion crossing my fingers and using hope as my strategy.

Spoiler alert: Hope is NOT a strategy, beautiful.

In today's episode, I'm pulling back the curtain on exactly how to stop guessing and start reverse engineering your best promotion ever. No more disappointment, no more wondering what went wrong - just achievable, data-backed targets that you can actually hit.

Remember, you've got this!

Sal

In this episode, I sit down with Cat (Catalina Viau), an inspiring entrepreneur who turned her passion for photography into a thriving, seven-figure photo booth business. We talk about her journey from a corporate insurance career to building a brand that truly stands out — focusing on branding, quality, and strategic marketing.

Cat shares her insights on finding high-value clients, differentiating her business in a competitive market, and turning a side hustle into a full-fledged enterprise. If you're curious about entrepreneurship, branding, or just looking for some real inspiration, this episode is packed with lessons you won’t want to miss.

Connect with Catalina: Photo Booth Business (Canada/US/Australia): https://photoboothmastery.catalinabloch.com/

Connect on Instagram: https://www.instagram.com/photoboothmastery

Connect with Salena: Instagram: https://www.instagram.com/thesalenaknight/

Podcast: https://salenaknight.com/podcast-2/

Accelerator Program: https://scale.theretailacademy.net/sysa862128

Tired of spinning your wheels trying to grow your retail or e-commerce business? You’re in the right place.

Welcome to Bringing Business to Retail, the show where I, Salena Knight—retail strategist, speaker, and former multi-store owner—share real, unfiltered strategies to help you scale with clarity, confidence, and cash flow.

Each week, you'll get:

• Behind-the-scenes lessons from my own 7-figure business journey

• No-fluff strategies to boost sales, build high-performing teams, and streamline operations

• Candid conversations about the real challenges of leadership and growth

• Interviews with industry experts, retail rebels, and powerhouse entrepreneurs who’ve been there and done that

Whether you’re managing a bricks-and-mortar store, building an online brand, or juggling both, this podcast is your go-to guide for turning hustle into healthy, sustainable business growth.

Because retail doesn’t have to be so hard when you’ve got the right plan (and the right people in your corner).

It’s time to stop playing small and start scaling smart.

Let’s do this.

— Sal