If you’re running a business with multiple brands or juggling inconsistent messaging, this one is for you.

For the latest episode of Broker Bulletin, Matt Atkin, the Managing Director of Atlas Broker and former President of CAFBA, sits back with LMG Asset Finance Group Executive Tom Caesar, to unpack the firm’s journey from a group of mates with a big idea to one of Australia’s most respected names in diversified finance.

From ditching confusing sub-brands to doubling down on values and their family-run business clients, Matt opens up about the decisions that helped Atlas Broker grow, without losing its soul.

They chat about:

• Why values should guide your structure, not just your service

• How consolidating four brands into one created clarity (and saved money)

• What mentoring really looks like (and why it’s a two-way street)

They also unpack the future of broking and the power of self-regulation, and confirm that while tech won’t replace brokers, it will change the way we build relationships.

Like this episode?

Leave a review! Don’t miss an episode: Subscribe to the Broker Bulletin podcast channel on your favourite streaming service.

We’d love to hear from you!

Got questions, ideas, or suggestions for our podcast? Maybe you’ve got a guest in mind who’d be perfect. Whatever it is, drop us a line at podcast@lmg.broker.

You can also connect with us on Instagram @lmg.broker and on LinkedIn.

Let’s keep the conversation going.

lmg.broker/broker-bulletin

See omnystudio.com/listener for privacy information.

How has this new-to-industry broker built a social media strategy that’s now fuelling 80% of his business?

In this episode of Broker Bulletin, LMG State Growth Manager Denya Dean sits down with Limitless Lending Group Director Bill Childs, who previously worked as a commercial beekeeper, to unpack how he’s used TikTok and Instagram to build a thriving mortgage business, attract thousands of followers, and generate more leads than his team can keep up with.

Bill opens up about the early days of posting daily to no one, the one video that changed everything, and reveals why controversy can be good for business. He also shares how he’s scaled from solo broker to leading a team of six in just one year.

3 key tactics behind Bill’s success on socials:
Posting consistently, even when no one’s watching.
Adding a Calendly link in his bio to streamline lead conversion.
Using controversial takes to spark engagement and reach new audiences.

Like this episode?

Leave a review! Don’t miss an episode: Subscribe to the Broker Bulletin podcast channel on your favourite streaming service.

We’d love to hear from you!

Got questions, ideas, or suggestions for our podcast? Maybe you’ve got a guest in mind who’d be perfect. Whatever it is, drop us a line at podcast@lmg.broker.

You can also connect with us on Instagram @lmg.broker and on LinkedIn.

Let’s keep the conversation going.

lmg.broker/broker-bulletin

See omnystudio.com/listener for privacy information.

Hiring staff can be an expensive exercise, but it’s an important investment if you are seeking out growth.

Jay Yazbek, of Yaz Finance, joins LMG Outsource Business Development Manager Liam Dos Reis, to share how outsourcing has transformed his business after more than two decades in the industry.

Opening up about the challenges of finding the right staff, Jay explains why he turned to LMG Outsource, steps out the process, and reveals how it has freed him up to grow his business and reconnect with clients.

Jay offers his top tips for taking back his time and growing 25% year-on-year:

• Look for cultural fit when recruiting

• Go for full-time support

• Keep up constant communication

If you’re a broker juggling everything on your own, Jay’s story is a must-listen.

Like this episode?

Leave a review! Don’t miss an episode: Subscribe to the Broker Bulletin podcast channel on your favourite streaming service.

We’d love to hear from you!

Got questions, ideas, or suggestions for our podcast? Maybe you’ve got a guest in mind who’d be perfect. Whatever it is, drop us a line at podcast@lmg.broker.

You can also connect with us on Instagram @lmg.broker and on LinkedIn.

Let’s keep the conversation going.

lmg.broker/broker-bulletin

See omnystudio.com/listener for privacy information.