In this high-energy episode of the Bug Bucks Podcast, Eric and Jake sit down with Matt Rogers, COO of Lizard, to break down how artificial intelligence is flipping the script on digital marketing. From old-school Yellow Pages nostalgia to the latest in AI-driven SEO, Matt walks us through the new marketing KPIs pest control owners should be tracking—and why "impressions" and "click-through rates" are quickly losing their value.

In this jam-packed episode of the Bug Bux podcast, Eric and Jake sit down with the legendary Dr. Jim Fredericks—board-certified entomologist and Senior VP of Public Affairs at the NPMA. From tick awareness and pest control PR to the difference between NPMA and PPMA, they dig into the resources that can help pest pros thrive. Jim shares insider info on NPMA Pro certification, PPMA Mainframe, and what to expect from PestWorld 2025 in Orlando. If you’re ready to grow your business and your industry smarts, this is one you don’t want to miss.

In this episode of the Bug Bux Podcast, hosts Eric Bassett and Jake Claus dive into the art (and science) of door-to-door sales—sparked by a real-world question from Dan Christensen in the Facebook group. They unpack why some deals fall apart before the initial service, what it means to sell the right way, and how to train a sales team that closes with integrity. From retention rates to Jake’s proven QBBEC sales flow, this episode is packed with practical insights for owners and reps alike. If you’re building your pest control business through door-to-door, you can’t afford to miss this one!