Episodios

  • Episode 188 : Beating the Algorithm: How AI is Rewriting Marketing Rules for Pest Control Companies
    May 22 2025

    In this high-energy episode of the Bug Bucks Podcast, Eric and Jake sit down with Matt Rogers, COO of Lizard, to break down how artificial intelligence is flipping the script on digital marketing. From old-school Yellow Pages nostalgia to the latest in AI-driven SEO, Matt walks us through the new marketing KPIs pest control owners should be tracking—and why "impressions" and "click-through rates" are quickly losing their value.



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    49 m
  • Episode 187: Behind the Scenes of the NPMA with Dr. Jim Fredericks
    May 15 2025

    In this jam-packed episode of the Bug Bux podcast, Eric and Jake sit down with the legendary Dr. Jim Fredericks—board-certified entomologist and Senior VP of Public Affairs at the NPMA. From tick awareness and pest control PR to the difference between NPMA and PPMA, they dig into the resources that can help pest pros thrive. Jim shares insider info on NPMA Pro certification, PPMA Mainframe, and what to expect from PestWorld 2025 in Orlando. If you’re ready to grow your business and your industry smarts, this is one you don’t want to miss.

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    47 m
  • Episode 186: Nailing the Knock: Mastering Door-to-Door Sales with Eric Bassett & Jake Claus
    May 8 2025

    In this episode of the Bug Bux Podcast, hosts Eric Bassett and Jake Claus dive into the art (and science) of door-to-door sales—sparked by a real-world question from Dan Christensen in the Facebook group. They unpack why some deals fall apart before the initial service, what it means to sell the right way, and how to train a sales team that closes with integrity. From retention rates to Jake’s proven QBBEC sales flow, this episode is packed with practical insights for owners and reps alike. If you’re building your pest control business through door-to-door, you can’t afford to miss this one!

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    1 h y 3 m
  • Episode 185: Scaling through Unity and Extreme Ownership with Aaron Davis
    May 1 2025

    In this episode of the Bug Bux Podcast, Eric Bassett and Jake Claus sit down with Natura Pest Control's GM and intrapreneur extraordinaire, Aaron Davis. From unexpected beginnings to leading a powerhouse team, Aaron shares the real-world strategies behind building unity, developing leadership, and running tight, high-performing pest control operations. Plus, a hilarious discussion about Jack Black movies, how to lead with love, and why accountability is the ultimate game-changer. If you're ready to transform technicians into leaders and scale smarter, don't miss this one!

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    52 m
  • Episode 184: How to Reduce Customer Cancellations and Boost Retention Rates
    Apr 24 2025

    In this episode of the Bug Bux Podcast, Eric Basset and Jake Claus discuss powerful strategies every pest control company owner needs to know. From the roots of attrition to retention team strategies and subscription billing hacks, they unpack what keeps customers loyal and what sends them running. Whether you're a startup or scaling a large operation, you'll get actionable tips on improving service quality, maximizing recurring revenue, and building a loyal customer base. Tune in and learn how to keep more customers, grow your business faster, and stay ahead in the industry!









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    45 m
  • Episode 183: Rain, Snow, and Pests—Oh My! Pest Control Protocols for Every Forecast
    Apr 17 2025

    In this episode of the Bug Bux Podcast, Eric and Jake dive into the nitty-gritty of how weather impacts pest control—from rainy-day treatments in the Pacific Northwest to snow-driven rodent and vole activity. They share real-world strategies, smart technician tips, and creative product solutions for servicing in tough conditions, all while keeping it entertaining (yes, hot hail makes an appearance). Whether you’re in sunny Arizona or snowy Idaho, this episode will help you weatherproof your service protocols.

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    32 m
  • Episode 182: Crushing Sales Barriers and Revolutionizing Field Teams with Paiv
    Apr 10 2025

    In this powerful episode of the Bug Bux Podcast, hosts Eric Bassett and Jake Claus sit down with Jess Reagan, co-founder and Chief Revenue Officer at Paiv, to explore how cutting-edge AI technology is reshaping the world of field sales. From real-time coaching and gamification to territory management and CRM integration, Jess shares how Paiv empowers pest control companies to scale faster without growing headcount. This episode is packed with actionable insights, forward-thinking strategy, and a whole lot of laughs. Don’t miss it!

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    51 m
  • Episode 181: Bug Bux Con Recap: A First Time Success and What’s Next
    Apr 3 2025

    In this episode of the Bug Bux Podcast, hosts Eric Bassett and Jake Claus dive into the highlights of our very first Bug Bux Con! From a packed event with just six weeks of planning, to scorpion hunting after hours, the conference was a huge success. They share behind-the-scenes stories, unforgettable moments, and key insights from speakers like Lenny Grey, Brad Mortensen, Travis Bottoms and more. Don’t miss out—subscribe to Bug Bux Plus for all the exclusive conference footage!

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    54 m
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