Ever wonder WHY an Instagram reel goes viral?! I thought it would be fun to break down MY top 5 viral reels across both of my Instagram pages, @sitwithkelly and @businessoftherapy. These are the reels that racked up the biggest view counts, but we’re not JUST talking about numbers here.

I’m sharing what worked well and what I’d do differently (because, yes, I learned something from all of them) so YOU can use these lessons to boost your own content strategy on Instagram!

In this episode, I cover:

• What worked (and why) in my most viral reel ever
• Key takeaways from my 2nd most viral reel
• Inside look at my 3rd most viral reel + lessons learned
• What I’d change about my 4th most viral reel
• Why my 5th most viral reel brought powerful results

Connect with Kelly:

• Follow on Instagram @businessoftherapy and @sitwithkelly
• Check out the Business of Therapy website

Make sure to hit follow/subscribe so you never miss an episode!

Resources & Links:

• Viral Reel #1
• Viral Reel #2
• Viral Reel #3
• Viral Reel #4
• Viral Reel #5
• This episode is sponsored by Alma, the financially rewarding way to go in-network
• I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period
• Private Practice Academy Bundle (PPA)
• Reels Membership
• Business Coaching Waitlist
• Free training

Today's episode is a bit of a personal one. I'm pulling back the curtain on how I shared with my therapy clients that I'm pregnant and preparing for maternity leave.

Maybe you're newly pregnant, or you're trying to conceive. Or maybe you're thinking about future family planning and want to be super prepared for that time!

Wherever you are, I know it can feel kind of tricky navigating this important season. If you're a fellow pregnant therapist or mom, I SEE you. I truly appreciate your support, love, and advice during this time. I'm excited to enter this new era, and I'm cheering you on as you do, too!

In this episode, I cover:

• When to share your pregnancy news with clients
• Why some clients may need extra support as you prepare for leave
• How to plan your coverage based on the length of your leave
• What to say + how to say when telling clients you’re stepping away
• Creating a clear re-entry plan before your return
• Navigating unique situations and unexpected leave changes
• Common fears therapists face when taking maternity leave
• Tips to help increase the chances of clients returning
• Factors that might impact whether clients return after your leave

Connect with Kelly:

• Follow on Instagram @businessoftherapy and @sitwithkelly
• Check out the Business of Therapy website

Make sure to hit follow/subscribe so you never miss an episode!

Resources & Links:

• This episode is sponsored by Alma, the financially rewarding way to go in-network
• I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period
• Private Practice Academy Bundle (PPA)
• Reels Membership
• Business Coaching Waitlist
• Free training
• Caption Guide

Mentioned in this episode:

FREE 4-Day Reels Challenge July 21-24: Want more eyes on your content without overthinking every post? Sign up for my free Reels Challenge and get 4 days of done-for-you Reels ideas, trending sounds, and fill-in-the-blank scripts, straight to your inbox! Register here!

Have you ever seen someone else's success story and wondered, "Why isn't that happening for me?!" This is a conversation that comes up a LOT with my coaching clients and VIP community.

What's really behind this? Comparison.

While comparison isn't a bad thing (it's a natural part of growth), it can feel discouraging when you're trying to grow your business. The truth is, you're probably not comparing apples to apples. You're looking at someone else's "after" on Instagram while you're still in your "during!"

In today's episode, I'm talking about the *REAL* reason she's getting results and you're not.

In this episode, I cover:

• What’s really behind the client testimonials you see
• Factors that influence your growth timeline
• Defining success on YOUR terms

Connect with Kelly:

• Follow on Instagram @businessoftherapy and @sitwithkelly
• Check out the Business of Therapy website

Make sure to hit follow/subscribe so you never miss an episode!

Resources & Links:

• This episode is sponsored by Alma, the financially rewarding way to go in-network
• I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period
• Private Practice Academy Bundle (PPA)
• Reels Membership
• Business Coaching Waitlist
• Free training
• Caption Guide

Mentioned in this episode:

FREE 4-Day Reels Challenge July 21-24: Want more eyes on your content without overthinking every post? Sign up for my free Reels Challenge and get 4 days of done-for-you Reels ideas, trending sounds, and fill-in-the-blank scripts, straight to your inbox! Register here!

FREE 4 Day Reels Challenge July 21-24, 2025