Ever wonder WHY an Instagram reel goes viral?! I thought it would be fun to break down MY top 5 viral reels across both of my Instagram pages, @sitwithkelly and @businessoftherapy. These are the reels that racked up the biggest view counts, but we’re not JUST talking about numbers here.

I’m sharing what worked well and what I’d do differently (because, yes, I learned something from all of them) so YOU can use these lessons to boost your own content strategy on Instagram!

In this episode, I cover:

• What worked (and why) in my most viral reel ever
• Key takeaways from my 2nd most viral reel
• Inside look at my 3rd most viral reel + lessons learned
• What I’d change about my 4th most viral reel
• Why my 5th most viral reel brought powerful results

Connect with Kelly:

• Follow on Instagram @businessoftherapy and @sitwithkelly
• Check out the Business of Therapy website

Make sure to hit follow/subscribe so you never miss an episode!

Resources & Links:

• Viral Reel #1
• Viral Reel #2
• Viral Reel #3
• Viral Reel #4
• Viral Reel #5
• This episode is sponsored by Alma, the financially rewarding way to go in-network
• I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period
• Private Practice Academy Bundle (PPA)
• Reels Membership
• Business Coaching Waitlist
• Free training

Today's episode is a bit of a personal one. I'm pulling back the curtain on how I shared with my therapy clients that I'm pregnant and preparing for maternity leave.

Maybe you're newly pregnant, or you're trying to conceive. Or maybe you're thinking about future family planning and want to be super prepared for that time!

Wherever you are, I know it can feel kind of tricky navigating this important season. If you're a fellow pregnant therapist or mom, I SEE you. I truly appreciate your support, love, and advice during this time. I'm excited to enter this new era, and I'm cheering you on as you do, too!

In this episode, I cover:

• When to share your pregnancy news with clients
• Why some clients may need extra support as you prepare for leave
• How to plan your coverage based on the length of your leave
• What to say + how to say when telling clients you’re stepping away
• Creating a clear re-entry plan before your return
• Navigating unique situations and unexpected leave changes
• Common fears therapists face when taking maternity leave
• Tips to help increase the chances of clients returning
• Factors that might impact whether clients return after your leave

Connect with Kelly:

• Follow on Instagram @businessoftherapy and @sitwithkelly
• Check out the Business of Therapy website

Make sure to hit follow/subscribe so you never miss an episode!

Resources & Links:

• This episode is sponsored by Alma, the financially rewarding way to go in-network
• I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period
• Private Practice Academy Bundle (PPA)
• Reels Membership
• Business Coaching Waitlist
• Free training
• Caption Guide

Mentioned in this episode:

FREE 4-Day Reels Challenge July 21-24: Want more eyes on your content without overthinking every post? Sign up for my free Reels Challenge and get 4 days of done-for-you Reels ideas, trending sounds, and fill-in-the-blank scripts, straight to your inbox! Register here!

Have you ever seen someone else's success story and wondered, "Why isn't that happening for me?!" This is a conversation that comes up a LOT with my coaching clients and VIP community.

What's really behind this? Comparison.

While comparison isn't a bad thing (it's a natural part of growth), it can feel discouraging when you're trying to grow your business. The truth is, you're probably not comparing apples to apples. You're looking at someone else's "after" on Instagram while you're still in your "during!"

In today's episode, I'm talking about the *REAL* reason she's getting results and you're not.

In this episode, I cover:

• What’s really behind the client testimonials you see
• Factors that influence your growth timeline
• Defining success on YOUR terms

Connect with Kelly:

• Follow on Instagram @businessoftherapy and @sitwithkelly
• Check out the Business of Therapy website

Make sure to hit follow/subscribe so you never miss an episode!

Resources & Links:

• This episode is sponsored by Alma, the financially rewarding way to go in-network
• I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period
• Private Practice Academy Bundle (PPA)
• Reels Membership
• Business Coaching Waitlist
• Free training
• Caption Guide

Mentioned in this episode:

FREE 4-Day Reels Challenge July 21-24: Want more eyes on your content without overthinking every post? Sign up for my free Reels Challenge and get 4 days of done-for-you Reels ideas, trending sounds, and fill-in-the-blank scripts, straight to your inbox! Register here!

FREE 4 Day Reels Challenge July 21-24, 2025

I'm honored to welcome PPA alum and author Dr. Marina Rosenthal to the podcast today to chat all about how to get a book deal with the 'big five.'

Marina's presence on Instagram has played a HUGE role in her becoming a published author. But she always had a bigger vision: writing a book to help the underserved couples she's passionate about.

If you've ever dreamed of writing a book or expanding your impact beyond the therapy room, Marina's story is proof that it IS possible. I know this episode will inspire you to take action and pursue big and exciting opportunities, too!!

In this episode, we cover:

• How Instagram helped Marina grow her practice AND land a book deal
• Why Marina chose to focus on high-conflict couples and write a book for them
• The behind-the-scenes of Marina’s book deal and what the process looked like
• How book payments typically work
• A surprising + FUN part of Marina’s publishing journey
• How Marina’s juggling of motherhood, a thriving practice, Instagram, and writing
• What’s next now that her book deal is official
• The learning curve that came with navigating the book world
• Why carving your own path always beats following someone else’s roadmap

Connect with Marina:

• Follow on Instagram
• Follow on TikTok
• Check out her website

Connect with Kelly:

• Follow on Instagram @businessoftherapy and @sitwithkelly
• Check out the Business of Therapy website

Make sure to hit follow/subscribe so you never miss an episode!

Resources & Links:

• Check out Bethany Saltman’s website (Marina’s book proposal coach)
• This episode is sponsored by Alma, the financially rewarding way to go in-network
• I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period
• Private Practice Academy Bundle (PPA)
• Reels Membership
• Business Coaching Waitlist
• Free training

If you're showing up on Instagram, creating content, AND posting consistently, but you're not getting the results you want, you're NOT alone. This is something I hear super often from therapists!

In today's episode, I'm talking about why consistent posting is step one + what comes next. What often gets missed is the whole strategy BEHIND the content. This is the stuff that really moves the needle!

I hope this episode encourages you to rethink what "consistency" means. It's not just consistent posting - it's about intentionality! And…if you're craving more, I'd love to support you with all of this inside the Private Practice Academy Bundle (PPA).

In this episode, I cover:

• Realizing that you’re NOT the only person who’s struggling with Instagram
• Factors beyond “consistency” that go into effective Instagram marketing
• How PPA can truly support you with Instagram & *finally* see results
• Why mastering marketing makes it so much easier to take action & grow faster

Connect with Kelly:

• Follow on Instagram @businessoftherapy and @sitwithkelly
• Check out the Business of Therapy website

Make sure to hit follow/subscribe so you never miss an episode!

Resources & Links:

• Check out PPA alumni Abby on Instagram @exhaleforeight
• This episode is sponsored by Alma, the financially rewarding way to go in-network
• I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period
• Private Practice Academy Bundle (PPA)
• Reels Membership
• Business Coaching Waitlist
• Free training
• Caption Guide

Mentioned in this episode:

FREE 4-Day Reels Challenge July 21-24: Want more eyes on your content without overthinking every post? Sign up for my free Reels Challenge and get 4 days of done-for-you Reels ideas, trending sounds, and fill-in-the-blank scripts,...

Reaching six figures in private practice is a goal that’s on sooo many therapists’ minds. I know it might sound like a dream, but it’s WAY more doable than you think!

In today’s episode, I’m sharing my step-by-step process to reaching $100k in private practice. I’ve learned proven methods and strategies that *actually* work, and I want you to understand those (no gatekeeping here). And no… it doesn’t have to be overwhelming. You don’t have to burn out, go viral, or be working 24/7, either!

Still feel like you need more personalized support in implementing these strategies? I would LOVE to walk alongside you in PPA and make that $100k in private practice your new reality!

In this episode, I cover:

• A quick math breakdown to show how doable $100k/year really is
• Why having a clear niche is a non-negotiable
• Building a solid Instagram presence that leads to more connections & conversions
• Staying focused so you actually DO get clients

Connect with Kelly:

• Follow on Instagram @businessoftherapy and @sitwithkelly
• Check out the Business of Therapy website

Make sure to hit follow/subscribe so you never miss an episode!

Resources & Links:

• This episode is sponsored by Alma, the financially rewarding way to go in-network
• I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period
• Private Practice Academy Bundle (PPA)
• Reels Membership
• Business Coaching Waitlist
• Free training
• Caption Guide

Mentioned in this episode:

FREE 4-Day Reels Challenge July 21-24: Want more eyes on your content without overthinking every post? Sign up for my free Reels Challenge and get 4 days of done-for-you Reels ideas, trending sounds, and fill-in-the-blank scripts, straight to your inbox! Register here!

FREE 4 Day Reels Challenge July 21-24, 2025

I want to give you a behind-the-scenes look at a part of my private practice journey that doesn’t always get the spotlight. It’s not super sexy or exciting, but… it was pivotal!

When I first launched my private practice, I was living in New York City with a full-time job, bills to pay, and zero wiggle room. Insurance was my lifeline!

Getting paneled with insurance allowed me to quickly fill my caseload. I was able to replace enough income to confidently quit my nonprofit management job.

I got paneled through Alma, which operates a bit like a group practice. By early 2021, I was bringing in $6k/month from insurance clients alone!

In this episode, I cover:

• Building a private practice caseload while paneled w/insurance + my experience with Alma
• My transition from insurance-based clients to private pay at $250 per session
• How to go about telling your existing clients that you’re getting off insurance
• My advice for transitioning off insurance & growing your private pay caseload

Connect with Kelly:

• Follow on Instagram @businessoftherapy and @sitwithkelly
• Check out the Business of Therapy website

Make sure to hit follow/subscribe so you never miss an episode!

Resources & Links:

• How to see clients Out-of-Network WHILE you are In-Network with Alma
• This episode is sponsored by Alma, the financially rewarding way to go in-network
• I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period
• Private Practice Academy Bundle (PPA)
• Reels Membership
• Business Coaching Waitlist
• Free training
• Caption Guide

Mentioned in this episode:

FREE 4-Day Reels Challenge July 21-24: Want more eyes on your content without overthinking every post? Sign up for my free Reels Challenge and...

I’m excited to welcome Abby Thomason to the podcast today!

Abby is an early childhood play therapist and owner of her private practice, Early Emotions. She works with parents virtually and travels to schools and homes to provide play therapy to kids in the early years. She’s passionate about creating treatment that incorporates the entire family system, because we can't have strong child mental health without parent mental health.

Abby and I first connected when she joined Private Practice Academy Bundle (PPA) in April 2024, and she’s also in Reels Membership.

She stepped away from her career to be a stay-at-home mom, and fully focus on her family.

But…she felt a pull to start her Instagram page during maternity leave, and share knowledge that would support her community.

That page unexpectedly blossomed into a thriving business! Through lots of mindset work, strategy, and heart, Abby has built a private practice on HER own terms.

In today’s episode, Abby and I chat about what it was like doubling her income, while spending more time with her kids.

In this episode, we cover:

• How Abby helps parents take more of an active role in their kids’ play therapy
• Abby’s journey from social worker & play therapist to business owner
• Why Abby’s private practice growth was intentionally a “slower” process
• Shifting your focus from chasing likes & views to getting actual clients
• What inspired Abby to join PPA in April 2024
• Why Abby chose to offer mobile play therapy
• Boundaries Abby has put in place with her work schedule
• How Abby’s rates have shifted over time
• How Abby’s current work schedule still honors her role as mom
• Creating a full & thriving career without sacrificing your family life

Connect with Abby:

• Follow on Instagram
• Check out her website

Connect with Kelly:

• Follow on Instagram @businessoftherapy and @sitwithkelly
• Check out the Business of Therapy website

Make sure to hit follow/subscribe so you never miss an episode!

Resources & Links:

• This episode is sponsored by Alma, the financially rewarding way to go in-network
• I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period
• Private Practice Academy Bundle (PPA)
• Reels Membership