Want to create a website that not only looks great but also connects deeply with your audience? It all comes down to branding.

In this episode, I’m joined by Taylor from Bravi, a web and brand designer, and strategist, to talk about how branding and web design go hand in hand to create a powerful and memorable online presence.

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• View show notes and connect with Taylor Tudisco: https://alignedseo.com/gen-z-marketing/
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• If you loved this episode, don’t forget to rate, follow, and review the podcast! Share it with a fellow entrepreneur who needs to hear this. See you next time!

Is your website just existing online—or is it actually helping you book clients?

In this episode, I’m joined by Michaela Metzler Anderson, founder of North Design Co and official Showit Design Partner, to talk all about what makes a website convert.

We dig into the key elements every high-converting website needs, how to build trust with your dream clients through design and messaging, and what to avoid if you don’t want visitors bouncing off your site. Michaela shares practical tips you can implement whether you're DIY-ing your site or working with a designer—and offers insight on why your brand and user experience matter just as much as beautiful visuals.

Episode Show Notes: https://alignedseo.com/conversion-based-website-design-with-michaela-metzler-anderson-at-north-design-co/

Resources & Links:

• Free Website Checklist: northdesignco.com/website-checklist
• Michaela’s Website: northdesignco.com
• Instagram: @northdesign

If your content isn’t converting, it might be because you’re making yourself the main character instead of your audience.

In this episode, I sit down with Hannah Plourde, a marketing and business coach who helps online service providers refine their messaging using storytelling. Hannah shares her Main Character Messaging Method, a framework that shifts the focus to your audience while positioning you as the trusted guide.

We dive into why storytelling is a game-changer for marketing, how to use it effectively across platforms, and practical ways to connect with your audience on a deeper level. Whether you're struggling to stand out online or want to attract more ready-to-buy clients, this episode is packed with actionable messaging strategies to help you sell with confidence.

Tune in now to transform your content and connect with your dream clients in a way that feels natural and authentic!

Show Notes: https://alignedseo.com/main-character-marketing-with-hannah-plourde/

Your website’s design might grab attention, but it’s the copy that keeps visitors engaged—and that engagement is what boosts your SEO.

In this episode, I sit down with website copywriter Amy Hanneke to discuss how strategic, personality-driven content can help small businesses rank higher on Google and convert more visitors into clients.

We explore why copy is just as important as SEO, how to naturally incorporate keywords without sounding robotic, and how AI can be used as a helpful tool (without replacing your unique voice). Plus, Amy shares her expert blogging strategies to keep readers on your site longer and strengthen your overall SEO efforts. This episode is packed with actionable insights to improve your online presence.

Show Notes: https://alignedseo.com/the-power-of-personality-driven-copy-for-seo-with-amy-hanneke/

Links & Resources:

• Amy Hanneke’s Website Copywriting Services: hellococreative.com
• Free Blog Topic Guide: https://hellococreative.com/freebies/
• Follow Amy on Threads & Instagram: @hellococreative

In this episode of Coffee & SEO, I’m joined by Erin Norris, founder of Ruby Works Co., a marketing partner specializing in branding, web design, SEO, copywriting, and email strategy. Erin shares the concept of “letting websites be websites,” a mind-blowing thought approach to balancing creativity, SEO, and user experience to create sites that work as hard as you do.

We’ll also dive into Erin’s unique journey, including how trading services helped her build Ruby Works Co. and shape her entrepreneurial mindset. If you’ve ever wondered how to make your website a true reflection of your brand while driving serious results, this episode is packed with tips and inspiration!

What You’ll Learn in This Episode:

• What “Let websites be websites” really means and how it can transform your web design approach.
• Strategies for balancing creativity, SEO, and functionality in your website.
• How trading services can be a powerful tool for building connections and growing your business.
• Actionable tips for optimizing your website to perform without losing authenticity.

Resources & Links:

• Learn More About Ruby Works Co.
• Ruby Works Co. Instagram
• Explore Taylor’s SEO Services

Connect with Erin Norris:

• Ruby Works Co. Website
• Ruby Works Co. Instagram

Ready to Transform Your Website?
Subscribe to Coffee & SEO, leave a review, and let’s get your SEO on point! ⁠Reach out to Taylor at Aligned SEO⁠.

Your client experience can either build your business—or break it. In this episode ofCoffee & SEO, I’m joined by Martine from Streamlined by Martine, an expert in Dubsado setup and client experience optimization, to talk about how to streamline your systems and create a seamless, high-end experience for your clients.

We cover:

• Why client experience (CX) is crucial for business success
• What makes a standout client experience
  The essential systems you need to provide a luxurious CX
• Why Dubsado is a game-changer for automating and enhancing client experience
• Where to start if you want to elevate your CX today

Martine has helped 60+ business owners refine their processes, save time, and create more efficiency in their businesses. If you're looking for ways to enhance your client experience and make your business run smoother, this episode is packed with actionable tips you don’t want to miss!

Resources & Links from the Episode:

• Martine’s Signature Offer:Dubsado VIP Week – Full Dubsado Setup
• Freebie:How to Get Started with Dubsado – Set Up Your Inquiry Process
• Connect with Martine:
  Instagram:@streamlinedbymartine
  Website:streamlinedbymartine.com

Loved this episode? Don’t forget to subscribe, leave a review, and share it with a friend who needs to hear this!

Thanks for tuning in—see you in the next episode!

How to Use ChatGPT for Blogging Without Hurting Your SEO

In this episode of Coffee & SEO, we’re diving into one of the hottest topics in content creation—how to use ChatGPT for blogging the right way. AI-generated content is everywhere, but can you use ChatGPT for blog posts without tanking your SEO? The short answer: yes, but strategy matters!

We’ll break down Google’s perspective on AI-generated content, including its focus on E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) and how its ranking systems evaluate quality over method. Plus, we’ll cover the risks of mass AI-generated content, common mistakes to avoid, and how to properly optimize AI-assisted blog posts for SEO.

If you’ve ever wondered “Can I use ChatGPT for my blog?” or “How do I make AI content rank on Google?”, this episode is packed with insights and practical takeaways!

What we'll cover in this episode:

• How to use ChatGPT for blog writing without sacrificing quality
• Why blindly copying AI-generated articles can hurt your rankings
• Google’s AI content guidelines and spam policies
• Best practices for optimizing AI-assisted blog posts for SEO success
• How to balance AI efficiency with human creativity for high-impact content

Resources & Links:

• Google’s AI Content Guidelines: Google Search Blog
• Google’s Spam Policies: Google Spam Policies
• Need SEO help? Explore Taylor’s SEO Services

Ready to optimize your website?

Subscribe to Coffee & SEO, leave a review, and let’s take your blog strategy to the next level! Let’s connect on Instagram: @alignedseoco

In this episode of Coffee & SEO, I’m joined by Jasmine Isabella, a talented website copywriter and founder of Cupid Copy. Jasmine specializes in helping female business owners transform their websites into connection-driven, SEO-friendly sales assets. With her expertise in crafting authentic, conversion-focused messaging, Jasmine demystifies how to create website copy that sells without feeling “icky.”

We’ll explore how to structure your website to guide visitors through a seamless sales journey while keeping your personality front and center. Jasmine also shares tips on leveraging SEO to attract high-intent leads and explains why a well-optimized website is the ultimate sales tool. If you’re ready to elevate your website and make it work harder for your business, this episode is packed with actionable advice!

What You’ll Learn in This Episode:

Resources & Links:

Connect with Jasmine:

Ready to Transform Your Website?
Subscribe to Coffee & SEO, leave a review, and let's get your SEO on point! ⁠Reach out to Taylor at Aligned SEO!