Jana Goodbaum, a former fast-food marketer turned health-conscious mom, knew there had to be a better option — so she took to her own chaotic kitchen to build it. After endless recipe testing (while momming), she finally landed on Happy Wolf: nut-free snack bars made only with only whole ingredients you can find in your own kitchen.

Today, Happy Wolf can be found in the refrigerated section of 120 retailers—including Wegman’s—and will be in 450 stores by the end of 2024 with a major retailer launch around the corner. In a market saturated with "clean" labels and health claims, Happy Wolf's approach is resonating with a growing demographic of parents who are steering clear of ultra-processed foods.

IG happywolfsnacks | happywolf.com

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Sri Kalapala is a snack lover turned founder with a background in healthcare technology, business strategy, and operations.

Frustrated with “healthy” protein bars filled with artificial additives, Sri spent years perfecting his recipes before sharing them with the world. With Kailo, he’s on a mission to make clean eating effortless and enjoyable.

Kailo is a protein bar crafted for those who value real ingredients—no fillers and no artificial additives. Made with high-quality organic ingredients (that you’ll recognize), no added sugar, and 14g of plant-based protein, Kailo bars make clean eating effortless and enjoyable, because nourishing your body should feel good.

IG kailo_bar | kailobar.com

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Create your ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ today! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠#madeonzencastr

Lauren Corugedo is the Head of Marketing at Chef Merito. Chef Merito has been a trusted name in authentic Latin American flavors, crafting high-quality seasonings, spices, and blends that celebrate the rich culinary traditions of Hispanic cuisine. Rooted in family recipes and time-honored techniques, each Chef Merito seasoning is expertly designed to enhance the flavors of Latin American, Mexican, and Spanish dishes. Whether in home kitchens, top restaurants, or major retailers across the U.S. and Mexico, Chef Merito continues to bring bold, authentic taste to every meal.

IG chef_merito | chefmerito.com

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Create your ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ today! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠#madeonzencastr