Jana Goodbaum, a former fast-food marketer turned health-conscious mom, knew there had to be a better option — so she took to her own chaotic kitchen to build it. After endless recipe testing (while momming), she finally landed on Happy Wolf: nut-free snack bars made only with only whole ingredients you can find in your own kitchen.

Today, Happy Wolf can be found in the refrigerated section of 120 retailers—including Wegman’s—and will be in 450 stores by the end of 2024 with a major retailer launch around the corner. In a market saturated with "clean" labels and health claims, Happy Wolf's approach is resonating with a growing demographic of parents who are steering clear of ultra-processed foods.

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Sri Kalapala is a snack lover turned founder with a background in healthcare technology, business strategy, and operations.

Frustrated with “healthy” protein bars filled with artificial additives, Sri spent years perfecting his recipes before sharing them with the world. With Kailo, he’s on a mission to make clean eating effortless and enjoyable.

Kailo is a protein bar crafted for those who value real ingredients—no fillers and no artificial additives. Made with high-quality organic ingredients (that you’ll recognize), no added sugar, and 14g of plant-based protein, Kailo bars make clean eating effortless and enjoyable, because nourishing your body should feel good.

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Lauren Corugedo is the Head of Marketing at Chef Merito. Chef Merito has been a trusted name in authentic Latin American flavors, crafting high-quality seasonings, spices, and blends that celebrate the rich culinary traditions of Hispanic cuisine. Rooted in family recipes and time-honored techniques, each Chef Merito seasoning is expertly designed to enhance the flavors of Latin American, Mexican, and Spanish dishes. Whether in home kitchens, top restaurants, or major retailers across the U.S. and Mexico, Chef Merito continues to bring bold, authentic taste to every meal.

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Aaron Gatti is the founder and CEO of Brami, a next-generation Italian food brand reimagining Italian cuisine with an emphasis on authenticity and heritage. Growing up in his grandmother’s Italian kitchen and gaining experience in a Michelin-starred Italian restaurant, Aaron draws from Italy’s rich food traditions to democratize sprezzatura—Italy’s effortless flair for quality. Outside of work, Aaron is dedicated to his children, Luca and Solana, coaching soccer, and practicing yoga.

Brami is devoted to celebrating the magic of Italian slow-food traditions with innovative protein-rich products crafted for modern convenience. Brami's products feature the ancient lupini bean —a Mediterranean superfood that once fuelled Roman warriors and has been cherished for its health benefits for centuries. Brami currently offers two Made-in-Italy product lines: Lupini Bean Snacks and Italian Protein Pasta.

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Ali Elliott is the Founder and CEO of Farmer Foodie, a purpose-driven brand offering sustainable, dairy- and gluten-free Cashew Parm in two flavorful varieties: Golden Chedda and Italian Herb. Made with fair trade, carbon-negative cashews, Cashew Parm was born from Ali’s personal journey toward veganism and her background in sustainable agriculture as the former Education Director at McEnroe Organic Farm.

With advanced degrees in Social Impact and Sustainable International Development from Brandeis University, Ali has built Farmer Foodie around a triple bottom line of planet, product, and people. From early recipe blogs to pitching competitions and farmers markets, her vision has grown the brand into a Whole Foods–stocked favorite. Loved for its versatility and flavor, Cashew Parm is not only a staple for plant-based eaters but also a go-to seasoning for everything from veggies to proteins.

Through her mission, Ali is making sustainable eating simple, delicious, and accessible for all!

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Bernadette Gerrity is the Vice President of Café Aroma and the third-generation torchbearer of her family’s beloved coffee legacy. Since joining, she’s led the charge on creative strategy and brand innovation, overseeing all marketing efforts while remaining fiercely committed to the original vision her grandfather crafted—right down to the brand’s iconic packaging.

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Matthew Jung is the Managing Partner & CEO of GOODONYA® Organic Hydration™, joining the high growth startup in 2024 as a distinguished entrepreneur with a 15 year track record of scaling consumer and B2B brands. His passion for turning innovative ideas into thriving, successful enterprises has guided and defined his professional journey.

GOODONYA Organic Hydration™ is a six-ingredient electrolyte powder that tastes like light, refreshing lemonade. One of the first Certified Organic hydration solutions, Organic Hydration contains just 1g of sugar (from real fruit) and no added colors, artificial flavorings, or added sugar, making it a suitable option for the entire family. Organic Hydration is a great way to drink more water daily, and it has an approachable level of electrolytes that’s suitable for many, including kids over two, pregnant & breastfeeding individuals, seniors, and those seeking to feel hydrated on the daily.

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Nomadica, founded by sommelier Kristin Olszewski in 2017, is a California-based wine brand redefining premium, sustainable wines in eco-friendly formats like recycled aluminum cans and boxes. Sourcing from responsible winemakers, Nomadica offers vegan, low-sulfur, dry-fermented wines, including White, Orange, Red, and Rosé. Each wine is paired with unique artwork to enhance the experience, blending visual art with taste. Recognized by Forbes, VinePair, and Cosmopolitan, Nomadica is reshaping perceptions of canned and boxed wines while prioritizing sustainability and quality.

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Create your ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ today! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠#madeonzencastr