Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset Podcast Por Maggie Perotin arte de portada

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

De: Maggie Perotin
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This podcast helps service-based entrepreneurs and business owners scale their businesses in any economy without overworking or overwhelm. The goal is to create an asset you can sell while enjoying life as you build it.

Here, you turn your business into a client-attracting gem and become a high-performing CEO.

About the Host:

Maggie Perotin is the founder of Stairway to Leadership. As an international business and leadership coach, Maggie helps service-based business owners start, grow, and scale their businesses without overworking or being overwhelmed.

With her DREAM-PLAN-DO coaching model, her clients scale while transforming into high-performing CEOs of their businesses.

This is what USA Today wrote about this model in the article titled: "How Stairway to Leadership is turning small businesses into high-profit ventures."

"(...) her DREAM-PLAN-DO coaching model, she helps her clients align their mindset, business strategy, and high-performance habits to transform their businesses from an unreliable source of income to a super-productive client-attracting gem. Maggie adds that she uses all her knowledge and experience to help her clients grow their businesses in a strategic and innovative way while supporting them in building a successful business that consistently attracts their ideal clients. She specializes in helping them build a brand that showcases their uniqueness to reach their full potential, becoming the powerful CEO they’re capable of being."

Maggie has over 15 years of experience in corporate leadership in various business domains and coaching. She holds an executive MBA from the Jack Welch Management Institute.

Maggie lives in Toronto, Canada, with her blended family with four kids. She loves spending time in nature, traveling, reading, dancing, good food, and giving back.



To learn more, head to www.stairwaytoleadership.com
To work with Maggie and gain break-through clarity on why your business isn't scaling- schedule a free 50-min consultation https://calendly.com/maggie-s2l/discovery-call

© 2025 Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset
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Episodios
  • EP 202 - The Entrepreneur's Guide to Journaling - Science-Backed Benefits for Business Growth
    May 23 2025

    In this episode, Maggie Perotin explores how journaling can be indispensable in your high-performing CEO toolkit. From Bill Gates to Sarah Blakely, successful business leaders use journaling to foster creativity, solve problems, and maintain peak performance.


    What You'll Learn:

    • The science-backed benefits of journaling for entrepreneurs
    • Four powerful journaling methods that boost business performance
    • How handwritten journaling improves memory, creativity, and problem-solving
    • Simple techniques to incorporate journaling into your daily routine


    Key Benefits of Journaling Discussed:

    • Emotional regulation and stress reduction - Process emotions to reduce overwhelm
    • Enhanced self-awareness - Gain deeper insights into your thoughts and decision-making
    • Improved problem-solving and creativity - Create space for breakthrough business ideas
    • Health benefits - Boosted immune function, lower blood pressure, and better sleep
    • Increased productivity - Better organization, goal-setting, and motivation


    Four Journaling Methods for Business Owners:

    1. Mindset Maintenance Journaling - Daily gratitude and celebration practice (10 minutes before bed)
    2. Idea Development Journaling - Brainstorming solutions and developing intellectual property
    3. Organizational Journaling - Weekly planning and project management
    4. Transformational Journaling - Brain dumps and prompted reflection for personal growth


    Featured Quote:

    "As business owners and leaders, our business cannot outgrow us. We must first grow for the business to deliver the results we want."


    Resources Mentioned:

    • DREAM-PLAN-DO Journal
    • Research by psychologist James Pennebaker
    • Mueller & Oppenheimer Research (2014)
    • Baikie & Wilhelm Research (2005)
    • Michigan State University research


    Take Action:

    Ready to transform your business through journaling?

    Join Maggie's journaling challenge!

    Book a consultation to learn how to combine personal development with business coaching for maximum results.


    Connect with Maggie:

    Visit stairwaytoleadership.com to learn more about coaching options and the Diamond Effect Group.

    Más Menos
    21 m
  • MM 202 - Why Your To-Do List is Failing You (Try This Instead)
    May 19 2025


    🔊 Episode Summary:
    Maggie reveals why traditional to-do lists set you up for stress (not success) and shares her *30-minute Weekly CEO Power Hour*—the exact system she uses (and teaches clients) to 10X productivity, eliminate wasted time, and achieve 1 week’s work in 1 day.


    💡 Golden Takeaways:

    The Big 3 Rule: Focus on 3 weekly goals tied to 90-day targets (not 30 random tasks).
    Time Block Like a CEO: Schedule outcomes, not just tasks (e.g., *“2-hour block: Finish Module 1”*).
    The Daily Filter: Ask: “Will this move my Big 3 forward?” (If no, delete or delegate).

    And if you're serious about becoming a High-Performing CEO and 10X Your Business, book a complementary consultation call with Maggie here to discuss details. https://www.stairwaytoleadership.com/

    Más Menos
    4 m
  • EP 201 - How to Lead Your First Team: 5 Principles Every Business Owner Must Know
    May 16 2025

    Are you transitioning from solopreneur to a small business owner with a team? This episode is your practical guide to effective leadership, whether you're hiring your first virtual assistant, building a small team of contractors, or hiring a few full-time employees.

    🎯 Perfect for you if:

    • You're about to hire your first team member
    • You've started building a team but leadership doesn't feel natural
    • You want simple, proven leadership principles that actually work
    • You're looking to scale your service-based business with a team

    💡 In this episode, I share five essential leadership principles drawn from:

    • 15+ years of hands-on leadership experience
    • Building teams from scratch
    • Transforming underperforming teams into high-performing ones
    • Leading hundreds of team members successfully

    🔑 The 5 Essential Leadership Principles:

    Lead by Example (00:04:00)

    • Why actions speak louder than words
    • Common leadership mistakes to avoid
    • How to build trust through consistent behavior

    Know Your People (00:08:00)

    • Two crucial levels of understanding your team
    • How to motivate different personality types
    • Building genuine connections without crossing professional boundaries

    Have Their Back (00:13:00)

    • Creating clear operational guidelines
    • Supporting your team while maintaining standards
    • Removing obstacles for your team's success

    Avoid Micromanagement (00:16:00)

    • Why controlling everything limits growth
    • Setting outcomes vs. dictating methods
    • Building trust and encouraging creativity

    Address Performance Issues (00:21:00)

    • Why keeping underperformers hurts everyone
    • How to handle difficult decisions
    • Creating a high-performance culture


    💪 Key Takeaways:

    • Leadership isn't about being perfect; it's about being consistent
    • Your role shifts from doing to enabling
    • Clear guidelines create freedom within structure
    • Trust and empowerment drive business growth


    Ready to level up your leadership? Book a free consultation HERE

    Connect with Maggie:
    https://www.stairwaytoleadership.com/

    https://www.linkedin.com/in/maggie-perotin-business-and-leadership-coach/

    https://www.instagram.com/maggie.perotin.s2l/


    #DiamondEffectPodcast #LeadershipTips #BusinessGrowth #TeamManagement #SmallBusinessSuccess #ServiceBusiness #BusinessCoaching #EntrepreneurshipJourney

    Más Menos
    29 m
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