In this episode of the DrMarketingTips Show, Jennifer and Corey share a real-world cautionary tale about a malware attack on a client’s medical practice website, where Google search results started redirecting patients to a sketchy pharmaceutical site.

Listen in as they walk through what happened, how they uncovered the problem, what steps were taken to fix it, and how you can prevent it from happening to your practice.

This episode is a must-listen for practice administrators, marketing managers, and business owners who rely on their websites to generate appointments, build patient trust, and maintain SEO rankings.

Tune in to Discover:

• The sneaky signs of a malware attack that aren’t always obvious
• How a single outdated WordPress plugin created a dangerous redirect
• Actionable steps to safeguard your website from future threats
• How to handle a hack like a pro and keep your team in the loop
• Our go-to security checklist and plugin tools for prevention

In this episode of the DrMarketingTips Show, hosts Jennifer and Corey break down a powerful but underused marketing strategy for medical practices: lead magnets.

Whether you’re trying to attract new patients, boost conversion rates, or grow your email list, the right downloadable or interactive tool can make all the difference. But what actually works in 2025—and what’s just taking up space on your site?

Jennifer and Corey share their go-to lead magnet strategies, including examples like interactive quizzes, checklists, guides, and downloadable PDFs. Plus, they discuss how to tailor these tools by specialty, how to measure their performance, and why self-qualification is becoming one of the most important trends in healthcare marketing.

Tune in to Discover:

• What a lead magnet is (and why your practice needs one)
• Why quizzes are outperforming generic downloads in 2025
• Real examples of high-converting lead magnets for orthopedics, behavioral health, and more
• How to align your lead magnet with your sales funnel
• The importance of follow-up (and how to automate it)
• Tips to create content your ideal patient actually wants

In this episode of the DrMarketingTips Show, Jennifer and Corey take a fresh look at a space that every patient passes through—but few practices optimize: the waiting room.

From cluttered counters to outdated signage, your waiting room and patient-facing spaces may be sabotaging your brand without you even realizing it. But with the right strategy, these spaces can actually become silent marketers, supporting your messaging, reinforcing your values, and even improving patient experience.

They also share inspiration from an unlikely source: restaurant design psychology, and how lessons from brands like Rainforest Cafe and luxury hotels can be used to reimagine the patient experience in healthcare.

Tune in to Discover:

• What patients really think while they wait
• How your waiting room impacts brand perception
• Design and psychology tips from other industries
• Why lobby videos and digital displays still work—when used right
• The power of marketing without saying a word
• Actionable ways to audit your spaces