In this episode of the DrMarketingTips Show, Jennifer and Corey share a real-world cautionary tale about a malware attack on a client’s medical practice website, where Google search results started redirecting patients to a sketchy pharmaceutical site.

Listen in as they walk through what happened, how they uncovered the problem, what steps were taken to fix it, and how you can prevent it from happening to your practice.

This episode is a must-listen for practice administrators, marketing managers, and business owners who rely on their websites to generate appointments, build patient trust, and maintain SEO rankings.

Tune in to Discover:

• The sneaky signs of a malware attack that aren’t always obvious
• How a single outdated WordPress plugin created a dangerous redirect
• Actionable steps to safeguard your website from future threats
• How to handle a hack like a pro and keep your team in the loop
• Our go-to security checklist and plugin tools for prevention

In this episode of the DrMarketingTips Show, hosts Jennifer and Corey break down a powerful but underused marketing strategy for medical practices: lead magnets.

Whether you’re trying to attract new patients, boost conversion rates, or grow your email list, the right downloadable or interactive tool can make all the difference. But what actually works in 2025—and what’s just taking up space on your site?

Jennifer and Corey share their go-to lead magnet strategies, including examples like interactive quizzes, checklists, guides, and downloadable PDFs. Plus, they discuss how to tailor these tools by specialty, how to measure their performance, and why self-qualification is becoming one of the most important trends in healthcare marketing.

Tune in to Discover:

• What a lead magnet is (and why your practice needs one)
• Why quizzes are outperforming generic downloads in 2025
• Real examples of high-converting lead magnets for orthopedics, behavioral health, and more
• How to align your lead magnet with your sales funnel
• The importance of follow-up (and how to automate it)
• Tips to create content your ideal patient actually wants

In this episode of the DrMarketingTips Show, Jennifer and Corey take a fresh look at a space that every patient passes through—but few practices optimize: the waiting room.

From cluttered counters to outdated signage, your waiting room and patient-facing spaces may be sabotaging your brand without you even realizing it. But with the right strategy, these spaces can actually become silent marketers, supporting your messaging, reinforcing your values, and even improving patient experience.

They also share inspiration from an unlikely source: restaurant design psychology, and how lessons from brands like Rainforest Cafe and luxury hotels can be used to reimagine the patient experience in healthcare.

Tune in to Discover:

• What patients really think while they wait
• How your waiting room impacts brand perception
• Design and psychology tips from other industries
• Why lobby videos and digital displays still work—when used right
• The power of marketing without saying a word
• Actionable ways to audit your spaces

In this episode of the DrMarketingTips Show, Jennifer and Corey explore how different generations—from Gen Z to the Silent Generation—engage with healthcare technology, communication, and care models.

Using fresh insights from the 2024 Rock Health Consumer Adoption Survey, they break down what these preferences mean for your marketing strategy, patient communication, and operational workflows.

Whether you're optimizing your scheduling experience, deciding where to spend your ad dollars, or training your front desk team, understanding generational differences can help you reduce friction, increase patient satisfaction, and drive growth.

In this episode of the DrMarketingTips Show, Jennifer and Corey shine a light on one of the most overlooked drivers of local SEO and new patient acquisition: directory listings.

You may think you've got reviews covered or your Google profile is “claimed,” but the truth is, most practices are missing huge opportunities to improve local rankings and drive real ROI.

With firsthand case studies and step-by-step strategies, this episode breaks down how accurate and optimized listings across platforms like Google, Yelp, WebMD, and Healthgrades can have a direct and measurable impact on your bottom line.

Tune in to Discover:

• Why Directory Listings Are Critical for Local SEO
• The Hidden ROI of Getting Listings Right (including how one practice generated $250,000+ in surgical revenue from directory listings alone)
• Common Mistakes Practices Make with Listings
• How Listings and Reviews Work Together
• How to Optimize Your Listings for SEO 3.0

In this episode of the DrMarketingTips Show, Jennifer and Corey unpack the rise of Agentic AI and explain how it’s already transforming patient communication, scheduling, and marketing operations for healthcare practices and independent pharmacies.

From basic chatbots to fully autonomous digital agents that can book appointments, answer insurance questions, and complete intake forms without staff involvement.

The AI evolution isn’t just coming—it’s already here.

Whether you’re a marketer, practice administrator, or healthcare executive, this episode gives you practical examples, real results, and a look at what’s next.

Tune in to Discover:

• What is agentic ai—and why it matters now
• Real results from a case study in real time
• The three phases of ai chatbot adoption
• What the true operational impact and patient experience boost is like
• Cost, scalability, and what to expect next

In this episode of the DrMarketingTips Show, Jennifer and Corey explore the ripple effects of Medicare’s drug price negotiation program and the broader implications of government policy shifts on independent pharmacies and private medical practices.

Whether you’re a pharmacy owner, practice administrator, or healthcare marketer, this episode breaks down what these top-down policy changes mean for your business—and how to stay ahead by focusing on storytelling, differentiation, and patient-first messaging.

Tune in to Discover:

• Why policy changes like Medicare’s drug pricing rules matter to you
• How to shift your messaging away from price and market around true differentiators instead
• Tips to control what you can control (like your storytelling strategy)
• How to use data to tell a better story
• Ways to leverage timely trends and “brand hijacking” for organic reach

In this episode of the DrMarketingTips Show, Jennifer and Corey dive into how digital HIPAA-compliant forms can transform patient intake, reduce administrative workload, and improve the overall patient experience.

From outdated paper-based processes to AI-powered automation and secure online scheduling, they discuss the biggest inefficiencies in patient intake—and how modern practices are fixing them.

If your front desk is drowning in paperwork, or your patients are frustrated with repetitive forms, it’s time to rethink your approach.

Tune in to Discover:

1. The Problems with Traditional Patient Intake Forms:
   • Why outdated intake processes slow down your staff and frustrate patients.
   • The risks of transcription errors and lost paperwork when relying on handwritten forms.
2. How HIPAA-Compliant Forms Make Life Easier:
   • Online forms that resize for mobile, desktop, and tablet use—allowing patients to complete paperwork anytime, anywhere.
   • The ability to auto-populate information and pre-fill patient details for returning visitors.
   • Secure digital submission with automated alerts for staff, reducing manual data entry.
3. The Role of AI & Automation in Streamlining Intake:
   • AI-powered intake solutions that collect patient info, schedule appointments, and create charts automatically.
   • The future of voice-powered forms—where AI can fill out intake paperwork through a simple phone conversation.
4. Cost-Effective & Practical Implementation Strategies:
   • How affordable HIPAA-compliant form solutions can be set up in a matter of days.
   • What to consider when integrating forms into your EHR and practice management systems.
   • Case Study: How one practice saw an 18-patient increase in a single week just by streamlining their digital intake process.
5. How Smarter Forms Lead to Higher Patient Satisfaction & Revenue:
   • Online scheduling and digital forms improve reputation scores and patient experience.
   • The link between efficient intake, better online reviews, and increased new patient appointments.
   • Why a small investment in digital forms pays for itself in reduced paperwork and staff efficiency.