🎙 B Corps in Ireland: James McManus on Earth’s Edge, Ethical Expeditions & Adventure with Impact

James McManus is the founder and expedition leader behind Earth’s Edge— & director of B Corp Ireland. Earth's Edge is an adventure travel company, creating life-changing experiences in some of the world’s most stunning and remote places. Since 2007, Earth’s Edge has been leading small group expeditions to the likes of Kilimanjaro, the Himalayas and the Andes, all while putting sustainability and social impact at the heart of every journey.

In this episode of ESG Made Easy, we chat with James about how Earth’s Edge became a certified B Corp in 2021, the challenges and joys of running a purpose-led travel company, and what sustainability looks like at high altitude.

We dive into James’ journey from passionate adventurer to social entrepreneur, and how becoming a B Corp helped crystallise the company’s commitment to people, planet and performance—without compromising on the thrill of expedition.

You’ll also hear about:

🇰🇪 Their community-first approach to adventure tourism—from Kenya to Nepal
🧭 Why adventure should be accessible and inclusive, not elite
🌿 How B Corp status has shifted their internal culture and external partnerships

This episode is part of our special series on B Corps in Ireland, spotlighting the changemakers embedding purpose into business.

Thanks for tuning into this episode of ESG Made Easy, where we break down sustainability and governance topics for business owners looking to navigate the ESG landscape with confidence. We hope today’s conversation inspires you to think a little differently about travel, impact and leadership.

If you enjoyed this episode, subscribe, rate, and review – it helps massively! Your support helps us reach more listeners like you and keep delivering down-to-earth ESG advice.

🎧 Explore more from Earth’s Edge:
👉 https://earths-edge.com
👉 https://www.linkedin.com/company/earth's-edge/
👉 http://facebook.com/ExploreExperienceEvolve/
👉 https://www.instagram.com/earths_edge/
👉 https://www.youtube.com/c/Earths-edge

📲 Stay connected and join the conversation! Follow us on social media @esgmadeeasy
Tag us with your biggest takeaways from this episode—especially if you're listening from a mountain peak!

Thank you for tuning into this episode of ESG Made Easy, where we break down sustainability and governance topics for business owners looking to navigate the ESG landscape with confidence. We hope you found today's discussion insightful and actionable.

If you enjoyed this episode, subscribe, rate, and review - it helps massively! Your feedback helps us reach more listeners like you and continue to deliver practical ESG advice.

Dive deeper into today's topics and access additional tools on our website www.esgmadeeasy.co.uk.

Stay connected and join the conversation! Follow us on social media @esgmadeeasy

Keep in touch!

🎙B Corps in Ireland: Laura Castello on THINKHOUSE, Youth Culture & the Moment They Knew

Laura Costello is Head of Sustainability & Planet Services at THINKHOUSE, and Ireland Lead at Purpose Disruptors, a non profit working to change the story of advertising. With 10+ years in the communications industry, she is responding to the climate and nature crisis through strategy, storytelling, imagination and community building. Accelerating cultural and business transformation for a thriving future, she works with a range of clients across the corporate, public and not for profit/NGO sectors. Laura is also a Clean Creatives ambassador.

In this episode of ESG Made Easy, we sit down with Laura Castello, from THINKHOUSE—an award-winning youth marketing agency and one of Ireland’s newest B Corps.

Laura shares her journey with THINKHOUSE since 2015 and the powerful moment that sparked their B Corp certification decision (spoiler alert: it involves a book, a colleague, and a bold boardroom moment). We explore how certification has opened doors to new clients, shaped sustainability-driven campaigns like Good Life 2030, and earned THINKHOUSE a spot as an Irish Government SDG Champion.

You’ll also hear about:

Laura’s top sustainability book picks:

1. The Overstory by Richard Powers
2. Braiding Sweetgrass by Robin Wall Kimmerer
3. Citizens by Jon Alexander

✨ Why THINKHOUSE chose B Corp (and what was holding them back)

🌍 How youth culture is a powerful force in reshaping brand sustainability

📊 The power of B Corp’s proof points, global recognition, and simplicity

💡 Campaigns that navigate the tension between consumption and sustainability

This episode is part of our special series on B Corps in Ireland, spotlighting companies embedding purpose into business.

Thank you for tuning into this episode of ESG Made Easy, where we break down sustainability and governance topics for business owners looking to navigate the ESG landscape with confidence. We hope you found today's discussion insightful and actionable.

If you enjoyed this episode, subscribe, rate, and review – it helps massively! Your feedback helps us reach more listeners like you and continue to deliver practical ESG advice.

🎧 Dive deeper into today’s topics and access additional tools on our website:

👉 www.esgmadeeasy.co.uk

👉 https://www.thinkhousehq.com/

👉 https://www.purposedisruptors.org/

👉 https://www.goodlife2030.earth/

👉 https://www.youtube.com/watch?v=ncAzTEWF-Mw&list=PLLS6wd6WYC_9fynXxc5smtpgCUGtzC4Z4

👉 https://www.linkedin.com/in/lauracostello11/

📲 Stay connected and join the conversation! Follow us on social media @esgmadeeasy @goodlife2030Ireland, @thinkhouse, @lauraevelync, @purpose_disruptors

Thank you for tuning into this episode of ESG Made Easy, where we break down sustainability and governance topics for business owners looking to navigate the ESG landscape with confidence. We hope you found today's discussion insightful and actionable.

If you enjoyed this episode, subscribe, rate, and review - it helps massively! Your feedback helps us reach more listeners like you and continue to deliver practical ESG advice.

Dive deeper into today's topics and access additional tools on our website www.esgmadeeasy.co.uk.

Stay connected and join the conversation! Follow us on social media @esgmadeeasy

Keep in touch!

Join us as we dive into the world of renewable energy with Jack McShane, a final-year student at Ulster University. Jack's journey through solar, wind, and biomass energy, combined with his technical expertise in math, chemistry, physics, and practical skills like CAD and building design, offers unique insights into the future of sustainable energy careers. Discover the evolving landscape of energy technologies and the urgent need for sustainable solutions to combat climate change.

Thank you for tuning into this episode of ESG Made Easy, where we break down sustainability and governance topics for business owners looking to navigate the ESG landscape with confidence. We hope you found today's discussion insightful and actionable.

If you enjoyed this episode, subscribe, rate, and review - it helps massively! Your feedback helps us reach more listeners like you and continue to deliver practical ESG advice.

Dive deeper into today's topics and access additional tools on our website www.esgmadeeasy.co.uk.

Stay connected and join the conversation! Follow us on social media @esgmadeeasy

Keep in touch!