EmpowerHer Business Accelerator Podcast Podcast Por Philippa Channer arte de portada

EmpowerHer Business Accelerator Podcast

EmpowerHer Business Accelerator Podcast

De: Philippa Channer
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 Transform your business and become the confident CEO you were meant to be. Join the EmpowerHer community and level up your business with clarity, confidence, and actionable strategies. The EmpowerHer Business Accelerator Podcast is your guide to ditching overwhelm and stepping into your power as a female entrepreneur.2024 Economía Gestión y Liderazgo Liderazgo Marketing Marketing y Ventas
Episodios
  • Behind the Lens: Empowerment, Marketing, and Smart Systems with Liz Hansen

    Behind the Lens: Empowerment, Marketing, and Smart Systems with Liz Hansen
    May 22 2025
    Welcome back to the Empower Her Business Accelerator Podcast — the space where ambitious women get the strategy, encouragement, and tools they need to build businesses that thrive. I'm your host, Philippa Chandler, and this episode is a must-listen for any entrepreneur who's ready to grow a meaningful, mission-driven brand — without sleazy sales tactics. Today, I'm thrilled to welcome Liz Hansen, owner and photographer behind Chicago Boudoir Photography, the Windy City’s premier boudoir studio. Liz is so much more than a photographer. She’s a bold businesswoman who built a thriving company rooted in confidence, community, and smart systems. She's been featured on TEDx, NPR, and more, and in this episode, she’s pulling back the curtain on how she attracts her dream clients, builds trust, and automates with heart. Whether you're a solopreneur building from scratch or a CEO scaling a team, Liz’s approach to storytelling, tech tools, and intentional messaging will help you rethink how you sell and serve — while staying rooted in your mission. ⏱️ Episode Breakdown (00:00) Welcome + Guest Intro (01:00) Liz's journey from wedding photography to empowering boudoir (03:00) What boudoir photography really is (and why it's so transformative) (04:00) Creative marketing without relying on sexy visuals (05:00) Creating experiences vs. selling a product (06:00) How Liz uses in-person events and gift bags to build trust (08:00) Why female-only networking events matter for the right pitch (09:00) How Liz grew a Facebook group that now brings in 50% of her business (11:00) Tips for platform-specific engagement that actually works (14:00) The power of showing up authentically — and repelling the wrong audience (15:00) Balancing community building with strategic sales (17:00) What to send new contacts: phone calls, Facebook groups, or both? (18:00) Exclusive group-only content and behind-the-scenes bonuses (20:00) How automations helped Liz scale her high-touch business (24:00) Using systems to become more human, not less (29:00) Positioning your brand as small-but-personal in the inbox (30:00) Finding your deeper mission beyond making money (32:00) Why you are the secret sauce in your brand (34:00) How to connect with Liz and get free empowerment resources 💡 Key Insights from Liz Hansen Empowerment is a feeling, not a pitch: Liz’s marketing starts with helping women imagine a new version of themselves, not just a photo package. Facebook groups still work — if your audience is there: Liz’s group now drives 50% of her bookings, all through intentional content and nurturing. Authenticity is a filter, not a flaw: The goal isn’t to appeal to everyone. Liz embraces the fact that her real voice will attract the right clients. Automate with purpose: Smart CRM systems free up your time for real, human connection — and that’s where the magic happens. Know your why and own it: You’re not “just” selling a service. You’re solving a problem in a way only you can. 🌟 Next Steps & Final Thoughts This episode was a masterclass in thoughtful marketing and authentic growth. Liz reminded us that the right systems and the right story can create not just a business, but a movement. If you’ve ever struggled to balance automation with real connection, or to articulate your brand’s mission, her story is your blueprint. Next week, we’re diving into practical strategies for turning your marketing plan into a sustainable content calendar that actually saves you time — so make sure you’re subscribed and ready! ✨ Special Announcements & Links Free 30-Hour EmpowerHer Discovery Session: https://channerconsultingllc.hbportal.co/schedule/660da85649ef86002d1790d3 Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips. Connect with us: LinkedIn: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com/channerconsulting/ Get in touch: info@channer-consulting.com Connect with Liz Hansen: Website: https://chicago-boudoir.com/ Free e-book: https://chicago-boudoir.com/free Social Media links: Facebook: https://www.facebook.com/chicagoboudoir VIP Facebook Group: https://www.facebook.com/groups/VIPChicago Instagram: https://www.instagram.com/chicago.boudoir/ TikTok: https://www.tiktok.com/@chicagoboudoir LinkedIn: https://www.linkedin.com/in/liz-hansen-9aab35173/ YouTube: https://www.youtube.com/@ChicagoBoudoirPhotography
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    36 m
  • Episode 180: Avoiding Burnout While Maintaining a Consistent Schedule

    Episode 180: Avoiding Burnout While Maintaining a Consistent Schedule
    May 19 2025
    Welcome back to the Empower Her Business Accelerator podcast! I’m your host, Philippa Channer, and this month we’ve been unpacking one of the biggest challenges for entrepreneurs—how to find your ideal content rhythm. Last week, we dove into the balancing act between consistency and content quality. And today, we’re shifting gears slightly to tackle the burnout that often comes with trying to “do it all.” If you’ve ever found yourself staring at your laptop at 11 p.m., scrambling to get something—anything—posted just to stay “consistent,” this episode is for you. In this week’s episode, we’re addressing how to stay visible online without sacrificing your well-being. Burnout doesn’t just drain your energy—it can slowly dismantle your creativity and confidence. That’s why we’re focusing on how to maintain a content schedule that works with your lifestyle and energy, not against it. You’ll walk away with practical, sustainable strategies that help you show up consistently and protect your peace. Let’s dive into the key takeaways and steps you can implement today: (01:00) Burnout Isn’t Just Fatigue—It’s a Red Flag Burnout isn’t simply about being tired. It’s the physical and mental exhaustion that comes from constant output without rest or reward. It often stems from unrealistic schedules, lack of support, or discouragement from lackluster results. ✨ Action Step: Reflect on your recent content efforts. Are they energizing or depleting you? If it’s the latter, it’s time to reassess. (02:00) Set a Schedule You Can Actually Sustain A “consistent” schedule doesn’t mean daily posting—it means showing up reliably in a way that you can maintain long term. Three high-quality posts a week can be far more effective than seven low-energy ones. ✨ Action Step: Review your current posting calendar. Does it reflect your actual capacity, or are you trying to keep up with someone else’s strategy? (03:00) Build in Rest Days—Yes, Really Just like your body needs rest after a workout, your creativity needs space to recharge. Scheduling content off-days helps prevent burnout and keeps your energy flowing. ✨ Action Step: Block out at least one content-free day per week in your calendar. Use this time to rest, reflect, or simply engage without producing. (03:50) Embrace Automation and Batching You don’t need to be in content creation mode every day. Use tools like Meta Business Suite, Buffer, or Later to pre-schedule posts. Batching your content creation helps you focus deeply and frees up your weekly bandwidth. ✨ Action Step: Choose one content type this week (social posts, emails, etc.) and batch it out for the next few weeks. Schedule it using your tool of choice. (04:30) Don’t Be Afraid to Outsource You don’t need to do it all alone. Even hiring a virtual assistant for just 2 hours a week can free you from time-consuming tasks like scheduling, designing, or editing. ✨ Action Step: Identify one task that drains your time and energy. Consider delegating it—even in a small way—to start reclaiming your time. (05:00) Shift Your Mindset About Content Creation Stop viewing content as a daily to-do. Instead, see it as a long-term business asset that can be flexible. Two well-placed, impactful posts can drive more engagement than five rushed ones. ✨ Action Step: Give yourself permission to do less. Test a reduced content load and observe the results. Burnout-proof content strategies are not just about what you post but how and why you do it. Sustainable consistency is the key to showing up for your audience while also showing up for yourself. You can grow your brand without draining your energy—and that’s exactly what we’re committed to helping you do here. 🎧 Next week, we’re wrapping up our May content series with an episode on scaling your content as your business grows. Because as your brand evolves, so should your strategy. We’ll talk about how to pivot your posting schedule in a way that keeps your audience engaged and your message aligned. Until then, keep shining, and remember: Content creation should support your business—not drain it. ✨ Special Announcements & Links 🎯 Free 30-Hour EmpowerHer Discovery Session https://channerconsultingllc.hbportal.co/schedule/660da85649ef86002d1790d3 🗂 New Self-Paced Empower Her Program Build your content strategy at your own pace with expert guidance, templates, and resources. Available now: https://empowerherap.com 📬 Subscribe for regular content on building a marketing plan, strategy, and tips that serve your business. 📱 Connect with me: LinkedIn | Facebook | Instagram 📧 Get in touch: info@channer-consulting.com
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    8 m
  • Episode 179: Balancing Consistency with Quality in Your Content

    Episode 179: Balancing Consistency with Quality in Your Content
    May 12 2025
    Welcome back to the Empower Her Business Accelerator podcast! I’m your host, Phillipa Channer, and this week we’re continuing our May series all about content frequency. If you’ve ever felt torn between showing up consistently and producing content that truly resonates, you’re not alone. Today’s episode dives into one of the most common struggles entrepreneurs face: finding the balance between content consistency and quality. Because the truth is—being everywhere all the time isn’t effective if what you’re sharing isn’t connecting with your audience. This episode is all about helping you create a content rhythm that is sustainable, strategic, and aligned with your energy. Let’s break down five key strategies that will help you stay visible and valuable—without burning out. (01:00) Why Balance Matters in Content Strategy Showing up regularly builds trust—but only if the content is actually helpful. When quantity outweighs quality, engagement drops. ✨ Action Step: Audit your last five content pieces. Were they impactful or rushed? Adjust your schedule to reflect what truly delivers value. (02:00) Strategy 1: Prioritize Quality Over Quantity You don’t need to post daily to stay relevant. Thoughtful, high-impact posts win every time. ✨ Action Step: Reduce posting frequency if needed. Focus on 2–3 well-researched posts per week instead of daily filler. (02:45) Strategy 2: Set a Realistic Posting Schedule Burnout helps no one. Your schedule should work with your capacity, not against it. ✨ Action Step: Choose one main content format and set a posting frequency you can maintain for the next 90 days—without stress. (03:30) Strategy 3: Repurpose Content Across Platforms You don’t need to reinvent the wheel. One piece of content can serve many purposes. ✨ Action Step: Take your best-performing post and repurpose it into at least three new formats: carousel, article, video, etc. (04:15) Strategy 4: Batch Create to Stay Ahead Batching saves time, protects your energy, and keeps you ahead of schedule. ✨ Action Step: Set aside one full day this month to batch at least three content pieces. You'll thank yourself later! (05:00) Strategy 5: Set Boundaries and Automate You can’t (and shouldn’t) do everything. Systems are your friend. ✨ Action Step: Automate one repetitive task this week—like scheduling social posts or building an email sequence. Final Thoughts Balancing consistency and quality isn’t about perfection—it’s about finding a rhythm that supports your goals and your well-being. When you prioritize value, streamline your process, and set clear boundaries, your content becomes more effective and less exhausting. Thanks for joining me today! Next week, we’ll continue this series in Episode 180 by exploring how to avoid burnout while maintaining consistency. If you’ve been feeling stretched thin, you won’t want to miss it. And remember—the Empower Her Program is here to support you with tools, coaching, and strategy tailored to your pace and goals. Whether you want a DIY digital version or 1:1 coaching, there’s something just for you. Until next time, keep shining—and let your content work for you, not against you. 💡 ✨ Special Announcements & Links 🎯 Free 30-Hour EmpowerHer Discovery Session: https://channerconsultingllc.hbportal.co/schedule/660da85649ef86002d1790d3 🗂 Self-Paced EmpowerHer Program: Build your content strategy at your own pace with expert guidance, templates, and resources. Available now— https://empowerherap.com 📬 Subscribe for regular content on building a marketing plan, strategy, and tips that serve your business. 📱 Connect with me: LinkedIn: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com/channerconsulting/ 📧 Get in touch: info@channer-consulting.com 🔗 Mentioned resources: Episode 174 (Content Pillars) Episode 170 (Repurposing Content) Empower Her Program Overview https://empowerherap.com
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    7 m
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