Episodios

  • Behind the Lens: Empowerment, Marketing, and Smart Systems with Liz Hansen

    Behind the Lens: Empowerment, Marketing, and Smart Systems with Liz Hansen
    May 22 2025
    Welcome back to the Empower Her Business Accelerator Podcast — the space where ambitious women get the strategy, encouragement, and tools they need to build businesses that thrive. I'm your host, Philippa Chandler, and this episode is a must-listen for any entrepreneur who's ready to grow a meaningful, mission-driven brand — without sleazy sales tactics. Today, I'm thrilled to welcome Liz Hansen, owner and photographer behind Chicago Boudoir Photography, the Windy City’s premier boudoir studio. Liz is so much more than a photographer. She’s a bold businesswoman who built a thriving company rooted in confidence, community, and smart systems. She's been featured on TEDx, NPR, and more, and in this episode, she’s pulling back the curtain on how she attracts her dream clients, builds trust, and automates with heart. Whether you're a solopreneur building from scratch or a CEO scaling a team, Liz’s approach to storytelling, tech tools, and intentional messaging will help you rethink how you sell and serve — while staying rooted in your mission. ⏱️ Episode Breakdown (00:00) Welcome + Guest Intro (01:00) Liz's journey from wedding photography to empowering boudoir (03:00) What boudoir photography really is (and why it's so transformative) (04:00) Creative marketing without relying on sexy visuals (05:00) Creating experiences vs. selling a product (06:00) How Liz uses in-person events and gift bags to build trust (08:00) Why female-only networking events matter for the right pitch (09:00) How Liz grew a Facebook group that now brings in 50% of her business (11:00) Tips for platform-specific engagement that actually works (14:00) The power of showing up authentically — and repelling the wrong audience (15:00) Balancing community building with strategic sales (17:00) What to send new contacts: phone calls, Facebook groups, or both? (18:00) Exclusive group-only content and behind-the-scenes bonuses (20:00) How automations helped Liz scale her high-touch business (24:00) Using systems to become more human, not less (29:00) Positioning your brand as small-but-personal in the inbox (30:00) Finding your deeper mission beyond making money (32:00) Why you are the secret sauce in your brand (34:00) How to connect with Liz and get free empowerment resources 💡 Key Insights from Liz Hansen Empowerment is a feeling, not a pitch: Liz’s marketing starts with helping women imagine a new version of themselves, not just a photo package. Facebook groups still work — if your audience is there: Liz’s group now drives 50% of her bookings, all through intentional content and nurturing. Authenticity is a filter, not a flaw: The goal isn’t to appeal to everyone. Liz embraces the fact that her real voice will attract the right clients. Automate with purpose: Smart CRM systems free up your time for real, human connection — and that’s where the magic happens. Know your why and own it: You’re not “just” selling a service. You’re solving a problem in a way only you can. 🌟 Next Steps & Final Thoughts This episode was a masterclass in thoughtful marketing and authentic growth. Liz reminded us that the right systems and the right story can create not just a business, but a movement. If you’ve ever struggled to balance automation with real connection, or to articulate your brand’s mission, her story is your blueprint. Next week, we’re diving into practical strategies for turning your marketing plan into a sustainable content calendar that actually saves you time — so make sure you’re subscribed and ready! ✨ Special Announcements & Links Free 30-Hour EmpowerHer Discovery Session: https://channerconsultingllc.hbportal.co/schedule/660da85649ef86002d1790d3 Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips. Connect with us: LinkedIn: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com/channerconsulting/ Get in touch: info@channer-consulting.com Connect with Liz Hansen: Website: https://chicago-boudoir.com/ Free e-book: https://chicago-boudoir.com/free Social Media links: Facebook: https://www.facebook.com/chicagoboudoir VIP Facebook Group: https://www.facebook.com/groups/VIPChicago Instagram: https://www.instagram.com/chicago.boudoir/ TikTok: https://www.tiktok.com/@chicagoboudoir LinkedIn: https://www.linkedin.com/in/liz-hansen-9aab35173/ YouTube: https://www.youtube.com/@ChicagoBoudoirPhotography
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    36 m
  • Episode 180: Avoiding Burnout While Maintaining a Consistent Schedule

    Episode 180: Avoiding Burnout While Maintaining a Consistent Schedule
    May 19 2025
    Welcome back to the Empower Her Business Accelerator podcast! I’m your host, Philippa Channer, and this month we’ve been unpacking one of the biggest challenges for entrepreneurs—how to find your ideal content rhythm. Last week, we dove into the balancing act between consistency and content quality. And today, we’re shifting gears slightly to tackle the burnout that often comes with trying to “do it all.” If you’ve ever found yourself staring at your laptop at 11 p.m., scrambling to get something—anything—posted just to stay “consistent,” this episode is for you. In this week’s episode, we’re addressing how to stay visible online without sacrificing your well-being. Burnout doesn’t just drain your energy—it can slowly dismantle your creativity and confidence. That’s why we’re focusing on how to maintain a content schedule that works with your lifestyle and energy, not against it. You’ll walk away with practical, sustainable strategies that help you show up consistently and protect your peace. Let’s dive into the key takeaways and steps you can implement today: (01:00) Burnout Isn’t Just Fatigue—It’s a Red Flag Burnout isn’t simply about being tired. It’s the physical and mental exhaustion that comes from constant output without rest or reward. It often stems from unrealistic schedules, lack of support, or discouragement from lackluster results. ✨ Action Step: Reflect on your recent content efforts. Are they energizing or depleting you? If it’s the latter, it’s time to reassess. (02:00) Set a Schedule You Can Actually Sustain A “consistent” schedule doesn’t mean daily posting—it means showing up reliably in a way that you can maintain long term. Three high-quality posts a week can be far more effective than seven low-energy ones. ✨ Action Step: Review your current posting calendar. Does it reflect your actual capacity, or are you trying to keep up with someone else’s strategy? (03:00) Build in Rest Days—Yes, Really Just like your body needs rest after a workout, your creativity needs space to recharge. Scheduling content off-days helps prevent burnout and keeps your energy flowing. ✨ Action Step: Block out at least one content-free day per week in your calendar. Use this time to rest, reflect, or simply engage without producing. (03:50) Embrace Automation and Batching You don’t need to be in content creation mode every day. Use tools like Meta Business Suite, Buffer, or Later to pre-schedule posts. Batching your content creation helps you focus deeply and frees up your weekly bandwidth. ✨ Action Step: Choose one content type this week (social posts, emails, etc.) and batch it out for the next few weeks. Schedule it using your tool of choice. (04:30) Don’t Be Afraid to Outsource You don’t need to do it all alone. Even hiring a virtual assistant for just 2 hours a week can free you from time-consuming tasks like scheduling, designing, or editing. ✨ Action Step: Identify one task that drains your time and energy. Consider delegating it—even in a small way—to start reclaiming your time. (05:00) Shift Your Mindset About Content Creation Stop viewing content as a daily to-do. Instead, see it as a long-term business asset that can be flexible. Two well-placed, impactful posts can drive more engagement than five rushed ones. ✨ Action Step: Give yourself permission to do less. Test a reduced content load and observe the results. Burnout-proof content strategies are not just about what you post but how and why you do it. Sustainable consistency is the key to showing up for your audience while also showing up for yourself. You can grow your brand without draining your energy—and that’s exactly what we’re committed to helping you do here. 🎧 Next week, we’re wrapping up our May content series with an episode on scaling your content as your business grows. Because as your brand evolves, so should your strategy. We’ll talk about how to pivot your posting schedule in a way that keeps your audience engaged and your message aligned. Until then, keep shining, and remember: Content creation should support your business—not drain it. ✨ Special Announcements & Links 🎯 Free 30-Hour EmpowerHer Discovery Session https://channerconsultingllc.hbportal.co/schedule/660da85649ef86002d1790d3 🗂 New Self-Paced Empower Her Program Build your content strategy at your own pace with expert guidance, templates, and resources. Available now: https://empowerherap.com 📬 Subscribe for regular content on building a marketing plan, strategy, and tips that serve your business. 📱 Connect with me: LinkedIn | Facebook | Instagram 📧 Get in touch: info@channer-consulting.com
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    8 m
  • Episode 179: Balancing Consistency with Quality in Your Content

    Episode 179: Balancing Consistency with Quality in Your Content
    May 12 2025
    Welcome back to the Empower Her Business Accelerator podcast! I’m your host, Phillipa Channer, and this week we’re continuing our May series all about content frequency. If you’ve ever felt torn between showing up consistently and producing content that truly resonates, you’re not alone. Today’s episode dives into one of the most common struggles entrepreneurs face: finding the balance between content consistency and quality. Because the truth is—being everywhere all the time isn’t effective if what you’re sharing isn’t connecting with your audience. This episode is all about helping you create a content rhythm that is sustainable, strategic, and aligned with your energy. Let’s break down five key strategies that will help you stay visible and valuable—without burning out. (01:00) Why Balance Matters in Content Strategy Showing up regularly builds trust—but only if the content is actually helpful. When quantity outweighs quality, engagement drops. ✨ Action Step: Audit your last five content pieces. Were they impactful or rushed? Adjust your schedule to reflect what truly delivers value. (02:00) Strategy 1: Prioritize Quality Over Quantity You don’t need to post daily to stay relevant. Thoughtful, high-impact posts win every time. ✨ Action Step: Reduce posting frequency if needed. Focus on 2–3 well-researched posts per week instead of daily filler. (02:45) Strategy 2: Set a Realistic Posting Schedule Burnout helps no one. Your schedule should work with your capacity, not against it. ✨ Action Step: Choose one main content format and set a posting frequency you can maintain for the next 90 days—without stress. (03:30) Strategy 3: Repurpose Content Across Platforms You don’t need to reinvent the wheel. One piece of content can serve many purposes. ✨ Action Step: Take your best-performing post and repurpose it into at least three new formats: carousel, article, video, etc. (04:15) Strategy 4: Batch Create to Stay Ahead Batching saves time, protects your energy, and keeps you ahead of schedule. ✨ Action Step: Set aside one full day this month to batch at least three content pieces. You'll thank yourself later! (05:00) Strategy 5: Set Boundaries and Automate You can’t (and shouldn’t) do everything. Systems are your friend. ✨ Action Step: Automate one repetitive task this week—like scheduling social posts or building an email sequence. Final Thoughts Balancing consistency and quality isn’t about perfection—it’s about finding a rhythm that supports your goals and your well-being. When you prioritize value, streamline your process, and set clear boundaries, your content becomes more effective and less exhausting. Thanks for joining me today! Next week, we’ll continue this series in Episode 180 by exploring how to avoid burnout while maintaining consistency. If you’ve been feeling stretched thin, you won’t want to miss it. And remember—the Empower Her Program is here to support you with tools, coaching, and strategy tailored to your pace and goals. Whether you want a DIY digital version or 1:1 coaching, there’s something just for you. Until next time, keep shining—and let your content work for you, not against you. 💡 ✨ Special Announcements & Links 🎯 Free 30-Hour EmpowerHer Discovery Session: https://channerconsultingllc.hbportal.co/schedule/660da85649ef86002d1790d3 🗂 Self-Paced EmpowerHer Program: Build your content strategy at your own pace with expert guidance, templates, and resources. Available now— https://empowerherap.com 📬 Subscribe for regular content on building a marketing plan, strategy, and tips that serve your business. 📱 Connect with me: LinkedIn: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com/channerconsulting/ 📧 Get in touch: info@channer-consulting.com 🔗 Mentioned resources: Episode 174 (Content Pillars) Episode 170 (Repurposing Content) Empower Her Program Overview https://empowerherap.com
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    7 m
  • Episode 178: Finding a Posting Frequency That Works for Your Business

    Episode 178: Finding a Posting Frequency That Works for Your Business
    May 5 2025
    Welcome back to the Empower Her Business Accelerator podcast! I’m your host, Philippa Channer, and we’re launching our May series with a topic that so many entrepreneurs wrestle with: How often should I really be posting content? Whether you’ve been told to post every day or you’re stuck in a cycle of burnout trying to keep up, this episode will help you shift from “what the algorithm wants” to a frequency that truly works for you. This week’s focus is on creating a sustainable posting frequency—one that supports your business model, aligns with your goals, and gives your audience consistent value without exhausting you. Because showing up online shouldn’t cost you your peace. We’re digging into the practical, flexible steps you can take to find your rhythm and make your content strategy feel like a natural extension of your business—not a burden. Let’s walk through the key steps I shared in the episode for designing a posting frequency that fuels growth (without the burnout): (01:00) Why “Consistency” Doesn’t Mean Daily We’ve been told that consistency = success, but consistency should mean what you can sustain—not what a social media guru tells you. ✨ Action Step: Reframe your mindset around consistency. Ask yourself what feels doable and valuable, not just frequent. (02:00) Step 1: Match Frequency to Your Business Model An influencer and a consultant don’t need the same content schedule. Know what level of visibility your business requires and tailor accordingly. ✨ Action Step: Identify your business model and what type of engagement is most valuable—awareness, conversion, or deep connection? (02:40) Step 2: Focus on Quality Over Quantity A single valuable post often outperforms five generic ones. It's about impact, not volume. ✨ Action Step: Review your content from the past month. What performed best—short bursts or deeper, high-value pieces? (03:30) Step 3: Test and Track Different Frequencies Experimentation is your friend. If posting less yields the same or better results, you’ve found your sweet spot. ✨ Action Step: Pick a 30-day period and test 2–3 different schedules. Track engagement, traffic, and ease of creation. (04:10) Step 4: Adapt to Platform Norms Different platforms = different rules. Instagram may love 3–5 posts/week, but your newsletter or blog can thrive with biweekly content. ✨ Action Step: Choose your top 2–3 platforms. Research their ideal frequencies, then adapt based on your available bandwidth. (05:00) Step 5: Stay Flexible and Reevaluate Often Your schedule should evolve with your business. You might post twice a week now, but with help or automation, you could scale that later. ✨ Action Step: Every quarter, ask: Is my current content schedule still serving me? Do I need to scale up—or scale back? As I shared in the episode, there’s no universal perfect frequency—only what works for you. The right schedule will evolve as your business does, and finding that rhythm is the key to long-term marketing success without burnout. Next week, we’re continuing our May series by exploring how to balance consistency with content quality—an important next step once you’ve dialed in your ideal posting rhythm. You won’t want to miss it! Until then, keep shining, and remember: Consistency is what you can sustain—not what the internet says you should do. ✨ Special Announcements & Links 🎯 Free 30-Hour EmpowerHer Discovery Session: https://channerconsultingllc.hbportal.co/schedule/660da85649ef86002d1790d3 🗂 New Self-Paced Empower Her Program: Build your content strategy at your own pace with expert guidance, templates, and resources. Available now: https://empowerherap.com 📬 Subscribe for regular content on building a marketing plan, strategy, and tips that serve your business. 📱 Connect with me: LinkedIn: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com/channerconsulting/ 📧 Get in touch: info@channer-consulting.com
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    7 m
  • Episode 177: Evolving Your Content Pillars as Your Audience Grows

    Episode 177: Evolving Your Content Pillars as Your Audience Grows
    Apr 28 2025
    Welcome back to the Empower Her Business Accelerator podcast! I’m your host, Phillipa Channer, and this week we’re wrapping up our April series all about content pillars. Over the past few weeks, we’ve defined your content pillars (Episode 174), aligned them with your business goals (Episode 175), and discussed how to create engaging content around them (Episode 176). If you missed any of those, I highly recommend going back—they really set the foundation for today’s conversation. Today, we’re talking about a natural next step in your content journey: how to evolve your content pillars as your audience and business grow. Because here’s the truth—what worked six months ago might not work now. And that’s not a problem—it’s progress. Your content pillars shouldn’t be static. As your audience’s needs, interests, and demographics shift—and as your business evolves—your strategy has to evolve, too. This episode is all about recognizing when it’s time for a shift, how to do it effectively, and why evolving your content is actually a sign of growth. Let’s dig into the key takeaways and steps for making sure your content pillars are always working for you—not holding you back. (01:00) Why Evolution is Key to Content Strategy Your audience isn’t staying the same—and your content shouldn’t either. Evolving your pillars ensures your brand remains: Relevant by addressing new audience needs Aligned with your business growth and new goals Engaging because you're meeting your audience where they are now, not where they were (02:00) Sign 1: Shifting Audience Demographics Maybe you're attracting a different age group, industry, or business size. ✨ Action Step: Review your analytics regularly to catch shifts early and adjust your pillars to reflect your new audience. (03:00) Sign 2: Industry Trends or Hot Topics Platforms and preferences change. If TikTok’s on the rise or your industry shifts toward video, that’s a clue. ✨ Action Step: Stay on top of trends and ask yourself how each one could evolve into a new or updated content pillar. (03:40) Sign 3: Changing Business Goals Launching a new product? Adding a service? Your content pillars should follow suit. ✨ Action Step: Revisit your business goals quarterly to ensure your content strategy is pointing in the right direction. (04:20) Sign 4: Audience Feedback and Requests If you're hearing the same questions over and over—it might be time to turn that into a new pillar. ✨ Action Step: Use surveys, polls, or social DMs to gather direct feedback on what your audience wants more of. (05:00) Step 1: Audit Your Existing Content What’s performing? What feels outdated? ✨ Action Step: Categorize your content by pillar and review engagement metrics to identify what’s thriving and what’s fading. (05:40) Step 2: Experiment with New Ideas Test before you invest. You don’t have to fully commit right away. ✨ Action Step: Try out 1–2 pieces of content around a potential new theme and watch how your audience reacts. (06:20) Step 3: Let Go of What No Longer Works Sometimes we outgrow content pillars—and that’s okay. ✨ Action Step: Slowly reduce content under outdated pillars and reallocate your energy toward new, high-performing ones. (06:50) Step 4: Involve Your Audience in the Process Make it a two-way conversation. Your community will appreciate being part of your evolution. ✨ Action Step: Share BTS content, run polls, or ask them directly what they want to see next. Final Thoughts Evolving your content pillars isn’t about reinventing the wheel—it’s about refining your message to better connect, serve, and grow. When you take the time to audit, experiment, and listen, your content becomes not just relevant, but powerful. Thanks for joining me throughout our April content pillar series. I hope these episodes help you build a strategy that scales with you. And remember, the Self-Paced EmpowerHer Program is here to support you every step of the way—with expert guidance, templates, and tools that let you work at your own pace. Until next time, keep shining—and let your content grow as you grow. 🌱 ✨ Special Announcements & Links 🎯 Free 30-Hour EmpowerHer Discovery Session: https://channerconsultingllc.hbportal.co/schedule/660da85649ef86002d1790d3 🗂 New Self-Paced EmpowerHer Program: Build your content strategy at your own pace with expert guidance, templates, and resources. Available now—https://empowerherap.com 📬 Subscribe for regular content on building a marketing plan, strategy, and tips that serve your business. 📱 Connect with me: LinkedIn: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com/channerconsulting/ 📧 Get in touch: info@channer-consulting.com
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    7 m
  • Declutter Your Home, Empower Your Business – with Jennifer Q. Williams

    Declutter Your Home, Empower Your Business – with Jennifer Q. Williams
    Apr 24 2025
    Welcome back to the Empower Her Business podcast! I'm your host, Philippa Channer, and I’m thrilled you’re here. Today’s episode is going to literally hit home. We’re diving into the transformative power of home organization and how it directly fuels your business success. Whether you're taking client calls between soccer practices or trying to stay productive at your kitchen counter, this one is for you. Joining me is the amazing Jennifer Q. Williams, founder of St. Louis Closet Co. — one of the largest custom closet companies in the U.S. With over 34 years of experience, Jennifer is a pioneer in helping people create organized spaces that support not just better mornings, but better businesses. In this heartfelt and energizing conversation, she shares her journey, powerful decluttering tips, and how systems at home can lead to confidence at work. 🎧 In This Episode, You’ll Learn: How Jennifer launched a multi-million dollar business at 25 with no co-signer or savings The psychological and professional power of decluttering your living space Practical advice for working women and moms balancing business and home life Easy, actionable steps to start organizing your space today How clarity at home creates space for leadership and productivity in business ⏱️ Episode Breakdown: (00:00) Welcome & Introduction to the Episode (01:00) Meet Jennifer Q. Williams: Entrepreneurial Journey & Love for Organization (04:00) The Emotional Power of an Organized Closet (06:00) Starting Small: Why Micro-Decluttering Sparks Massive Change (08:30) Systems, Not Shouting: Getting the Whole Family Involved (10:00) From Home to Business: Why Clutter Impacts Your Bottom Line (14:00) Common Mistakes When Trying to Get Organized (17:00) Creating a Master Plan Before Buying Storage Items (20:00) Hiring Help: The Role of Professional Organizers (22:30) Powerful Decluttering Tips You Can Try This Week (27:00) Donation & Emotional Clutter: How to Let Go (28:30) Final Thoughts + How to Connect with Jennifer 💡 Actionable Insights: Start Small: Tackle a junk drawer, pantry, or coat closet—avoid the overwhelm of organizing your whole house at once. One In, One Out Rule: For every new item you bring home, get rid of an old one. Assign a “Home” for Everything: Don’t buy an item unless you know where it will live. Create Systems Everyone Can Follow: Kids and even spouses respond better to clear, visible systems. Declutter First, Then Organize: Don’t invest in storage tools until you’ve pared down what you actually use and love. Hire a Professional Organizer: They’ll bring clarity, accountability, and help you see your space differently. Use the “Backwards Hanger” Trick: Turn all your hangers the wrong way and flip them back only when you wear an item—then assess after a year. Purge Makeup & Cleaning Supplies: These often-expired items are easy wins that free up major space. Remember the ROI: An organized home office leads to better business decisions, time management, and confidence. ✨ Special Announcements & Links Free 30-Hour EmpowerHer Discovery Session: https://channerconsultingllc.hbportal.co/schedule/660da85649ef86002d1790d3 Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips. Connect with Channer Consulting: LinkedIn: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com/channerconsulting/ Get in touch: info@channer-consulting.com Connect with Jennifer Q. Williams & St. Louis Closet Co.: Website: https://stlouisclosetco.com LinkedIn: https://linkedin.com/company/saint-louis-closet-co/ Facebook: https://facebook.com/stlouisclosetco Instagram: https://www.instagram.com/stlouisclosetco/ 💬 Stay tuned for next week’s episode, where we’ll explore how to confidently show up online with personal branding tips for female entrepreneurs. Don’t forget to subscribe, leave a review, and share this episode with a fellow powerhouse who’s ready to ditch the clutter and own her power.
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    30 m
  • Episode 176: Creating Engaging Content Around Each Pillar!

    Episode 176: Creating Engaging Content Around Each Pillar!
    Apr 21 2025
    Welcome back to the Empower Her Business Accelerator podcast! I’m your host, Philippa Channer, and we’re continuing our April deep dive into content pillars. If you’ve been following along, we started by defining your content pillars in Episode 174, then aligning them with your business goals in Episode 175. If you haven’t listened to those yet, I highly recommend going back to catch up—they really lay the groundwork for what we’re diving into today. This week’s focus is on something many business owners struggle with: how do you make your content around each pillar actually engaging? It’s one thing to have a strategy—it’s another to bring it to life in a way that connects with your audience, builds relationships, and inspires action. Creating content isn’t just about showing up—it’s about showing up meaningfully. Engagement is the difference between content that simply fills a feed and content that sticks in someone’s mind, prompting them to think, respond, share, or even buy. And when your content resonates, it strengthens your brand, builds trust, and keeps people coming back. Let’s walk through the key steps I shared in the episode for creating content that truly connects: (01:00) Why Engagement Matters in Content Engaging content isn’t just fluff—it’s foundational. When done well, it: Strengthens your brand by making it memorable. Drives action—clicks, shares, purchases—because people respond when they feel seen. Builds relationships by encouraging genuine connection and conversation. (02:00) Step 1: Understand Your Audience’s Preferences Knowing what your audience likes helps your content get seen and heard. If your people love quick tips, give them reels or carousel posts. If they love depth, give them blogs and podcast episodes. ✨ Action Step: Dive into your analytics or ask your audience directly—figure out what formats they love most. (02:40) Step 2: Incorporate Storytelling Stories are where the magic happens. They make your message relatable and human. Whether it’s a client win or your own entrepreneurial journey, storytelling transforms your content into connection. ✨ Action Step: Brainstorm stories or case studies for each content pillar—bring them to life with real voices and real impact. (03:30) Step 3: Add Value Through Education People come to you for insight, so deliver it! Teach them something useful, solve a pain point, or answer a question they’re asking right now. ✨ Action Step: List out FAQs or struggles your audience has, and create content that tackles them head-on. (04:10) Step 4: Involve Your Audience Let your audience be part of the conversation. Ask for their input. Run a poll. Respond to comments. It’s not about broadcasting—it’s about relationship-building. ✨ Action Step: Start incorporating engagement prompts like questions, polls, or Q&A boxes into your content mix. (04:40) Step 5: Use Visuals and Multimedia People process visuals faster than text, so don’t miss the opportunity to stand out. Infographics, carousels, short videos—they all boost attention and retention. ✨ Action Step: Explore easy tools like Canva or Adobe Express to create beautiful, branded visuals that match your message. (05:20) Step 6: Maintain a Consistent Voice Your brand voice is your personality in the digital world. Is it warm and empowering? Confident and bold? Whatever it is, make sure it’s consistent across every touchpoint—social, email, in-person, everywhere. ✨ Action Step: Create a quick brand voice guide. Even just a page that lists tone, favorite phrases, and dos/don’ts will keep you grounded and consistent. As I shared in the episode, engaging content is about more than just publishing—it’s about connecting. These strategies help ensure your content pillars don’t just exist—they live and breathe in the hearts of your audience. Next week, we’re wrapping up our April series by exploring how your content pillars can evolve as your audience grows and your business shifts. Trust me—you won’t want to miss that one! Until then, keep shining, and remember: Engaging content is the key to turning your content pillars into meaningful connections. ✨ Special Announcements & Links 🎯 Free 30-Hour EmpowerHer Discovery Session: https://channerconsultingllc.hbportal.co/schedule/660da85649ef86002d1790d3 🗂 New Self-Paced Empower Her Program: Build your content strategy at your own pace with expert guidance, templates, and resources. Available now—https://empowerherap.com. 📬 Subscribe for regular content on building a marketing plan, strategy, and tips that serve your business. 📱 Connect with me: LinkedIn: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com/channerconsulting/ 📧 Get in touch: info@channer-consulting.com
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    6 m
  • Episode 175: How to Align Content Pillars with Your Business Goals

    Episode 175: How to Align Content Pillars with Your Business Goals
    Apr 14 2025
    Welcome back to the Empower Her Business Accelerator podcast! I’m your host, Philippa Channer, and we’re continuing our April deep dive into content pillars. Last week in Episode 174, we explored how to define your content pillars and set the foundation for a focused, strategic marketing approach. If you missed that one, go ahead and give it a listen—it’s the perfect lead-in to what we’re diving into today. Because having clear content pillars is great… but how do you make sure those pillars are actually working for your business? That’s exactly what we’re unpacking in Episode 175: how to align your content pillars with your business goals so your content doesn’t just look good—it drives real results. Your Content Should Do More Than Engage It should perform. If you’re pouring time and energy into content but still feel like your business isn’t growing, it might be because your content isn’t aligned with what you’re really trying to achieve. This week, I walk you through 5 essential steps to ensure that every piece of content you create supports your goals—whether that’s growing your list, boosting your visibility, or increasing sales. Here’s a breakdown of what we covered: (01:00) Why Alignment Matters Your content pillars should be the foundation of your strategy—but they also need to tie directly to your goals. When that alignment is missing, you end up with scattered messaging and wasted effort. (02:00) Step 1: Identify Your Business Goals Start by revisiting your current goals. Do you want to drive more leads? Boost brand visibility? Increase course sales? Every pillar should have a direct connection to these goals. ✨ Action Step: Write down your top 3 business goals and brainstorm how content could help achieve each one. (03:00) Step 2: Audit Existing Content for Alignment Take a look at what you’ve already created. Is it helping move the needle—or just taking up space? ✨ Action Step: Do a quick content audit. Categorize your existing pieces by pillar and see which ones tie to your goals. (03:45) Step 3: Create Goal-Focused Content Pillars For each pillar, develop ideas that serve a clear business objective. ✨ Action Step: For example, if “female entrepreneurship” is one of your pillars and your goal is to sell a coaching program, create content that addresses common struggles your clients face—then tie it back to your program. (04:00) Step 4: Incorporate Strong Calls to Action (CTAs) Every piece of content should tell your audience what to do next. Whether that’s signing up, booking a call, or downloading a resource—give them a next step. ✨ Action Step: Review your recent content and make sure each one includes a goal-driven CTA. (05:00) Step 5: Measure and Adjust Finally, track what’s working. If a pillar isn’t driving results, it may be time to switch up the format or messaging. ✨ Action Step: Use analytics tools to monitor engagement, traffic, and conversions—and adjust as needed. Quote of the Week: "Creating content without alignment is like shouting into the void—it might get attention, but it won’t get results." Let that sink in. 🙌 What’s Next? Next week, we’ll wrap up the April series with an episode all about evolving your content pillars as your audience and business grow. Because nothing in business stays the same—and your content strategy shouldn’t either! Until then, keep shining, and remember: aligned content is powerful content. ✨ Special Announcements & Links 🎯 Free 30-Hour EmpowerHer Discovery Session: https://channerconsultingllc.hbportal.co/schedule/660da85649ef86002d1790d3 🗂 New Self-Paced EmpowerHer Program: Build your marketing strategy at your own pace with expert guidance, templates, and resources. Now available—link above. 📬 Subscribe for regular content on building your marketing plan, strategy, and tips that help your business grow. 📱 Let’s Connect: LinkedIn: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com/channerconsulting/ 📧 Get in Touch: info@channer-consulting.com
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